My thoughts on Social Media Academy

The course for me has been extremely interesting – The knowledge obtained will be highly valuable. Its a lot to digest and to start using.
I will definitely be recommending it highly to others. The course covered topics in a comprehensive manner. Axel is very well informed and knows his subject well and found his teaching style very effective. I have several people both internal and clients asking about social media and how this will benefit organisations. Thanks!

Your Picture Lamia Lee My XeeSM


My Experience w/Social Media

I had the privilege to learn about social media from pros I respect and equally important, collaborating on real projects with fellow students.

To me, learning any new skills require putting the learning into practice. Already, I have 2 of my existing consulting clients curious about sociall media and how it might impact their businesses.

I feel what I learned has been very practical. This is why I would highly recommend everyone to attend the upcoming free webinar on July 10 put on by the Social Media Academy.

Best regards,

Nancy Chou
Nancy Chou Marketing Consultants

Your Picture Nancy Chou My XeeSM


Social Media Skill Set for New Consulting Role

I recently completed the Social Media Academy summer 09 business leadership and social media strategy class. I was a little hesitant about the class at first. There are so many “supposed” experts and classes online that it was difficult to wade through the swamp to high ground.

But I did pick the right organization to get the education I was looking for. The original webinar presentation was very helpful as well as the availability of Axel Schultze to answer questions. I liked the test-in process and the personal interviews that were done. I felt like I had ample time and ability to vet the organization, but they also checked me out to make sure that I was getting the knowledge I was looking for. I was worried I would meet the criteria with enough prior experience.

My expectation of the class was to get a sound methodology to help in my creation of a new consulting practice that focused on the B2B companies and how they should use social media in the new economy. I actually left my prior job to ensure that I could focus on this course and put enough time into the homework, explore all areas that were discussed, and really take the time to make personal connections with others in the class. I am glad I did that because I need all the time and then some. If I had to provide some criticism here it would be that we had so much information to absorb, an extra week or two for homework, or go over some of the tricker sections would have been nice. Those with full time postions I know struggled more than me. This was no breeze through fluff course.

The class did meet and exceed my expectations. About half way through the class, I had a client meeting about a social media strategy. Axel made himself available by phone to “coach” me through this meeting as I was not sure of myself at that point. In the past week since the class ended, I have had 3 meetings regarding social media strategy for various size firms. I feel incredible confident talking about my business approach to social media and the clients I meet with have confidence in me.

I am ready to take another class with SOMA! I am sure it will enhance my credibility with the types of organizations I would like to do business with.

Wendy Soucie


Social Media based Customer Experience Strategy

The real underlying power in Social Media is a new customer experience model. Too many hip “social media campaigns” failed because it was just old ideas blasted into a new world. Too much money was invested in fan pages or online community that became dormant after just 3 or 6 month – or worst – was never adopted.

Anybody experience with…
Social media is about the most often asked question: “Anybody experience with…”. Customers asking for help from real users, real customers – names they would never get from the respective business. Over 160,000 Toyota driver, 65,000 John Deere customers, 50,000 IBM customer, 25,000 SAP customers, 10,000 Dow Chemical customers… customers in all industries for all types of products asked those questions and most found answers. You are right – this is not 100% of their respective customer base – but these are the most vocal and therefor most influential people. Neither business processes automation, nor the next generation CRM, or a marketing campaign or yet another survey can help. If you and your team are not part of the conversation – your influence is ZERO.

The new customer experience model
Social Media in a business world is NOT having a LinkedIn profile, is NOT listening to tweets of somebody walking their dog and is NOT browsing through facebook pages. Social media in business is first and foremost “The New Customer Experience Model”.
1) Create a thorough social media assessment
2) Craft a good old SWOT analysis
3) Create a sound social media strategy
4) Build your resource and budget plan
5) Develop a social media execution plan
All need to be interwoven with your business objectives.
You will notice that the tools are secondary – the new mindset for a better customer experience primary.

Leverages your team, your partners, your customers, vendors and others to become part of the conversation – not the old “message blasting one way street” – no – a meaningful and mutually beneficial conversation with your customers, your prospects and the rest of the market.

The Tools Selection
Only once you have all your ducks in a row you will select the platforms, places, and tools for your social presence. Then you select the reporting systems to measure, model and tune your progress and success.

The Social Media Academy is running a complementary webinar this week July 10th. which is all about the new customer experience model, case studies, methods, frameworks, reporting tools and ways to make it happen.



Social Media Competence is the New Business Imperative

Run out and get the July-August issue of Harvard Business Review. More than half the articles will tell you that the business climate has taken on a NEW NORMAL that businesses cannot ignore. We are not going back to business as usual after the recession. In fact, getting out of the recession and surviving in the future require the same thing.

What you will learn from the Hagel, Seeley-Brown and Davison article is that successful businesses will be social media savvy and incorporate this into the ways they interact with customers, employees, stakeholders, partners and the world. These are not social media gurus you might suspect are puffing up their own feathers. They are heavy weight business thought leaders. Same with the other papers that make it clear that people and businesses need to adapt. As Hagel, Seeley-Brown and Davison make clear, it takes Social Media woven into the fabric of business.

Still not convinced! Read the June issue of Wired magazine (this you can get online).

Now here is the rub, learning to use social media to foster the type of changes in business models and relationships won’t happen on its own. It will take consultants and managers who have broad knowledge of emerging business strategy and social media.

I became involved in the development and launch of the Social Media Academy because I shared with Axel Schultze the founder, that there would be a growing need an institution that could provide just this blend of education. Now, six months later, when I look at the content for our Leadership Class, I know we are on the right track. Take your own look at the course outline. This Link

The Harvard Business Review and Wired magazine message are just more of an increasingly strong message to the business community – Social Media competence is not a new gimmick, it is the new imperative.

If you want to learn more about how the Social Media Academy can help you gain this competence, I suggest you attend the next free introductory webinar on July 10th.

Register on the Academy website: Social Media

Posted by John Todor, Ph.D.


Social Media Academy – educating modern business

The Social Media Academy, based on my experience with their webinar course, teaches social networking not just from the standpoint of Twitter and Facebook, but from how a business should be run. I have enjoyed Axel sharing his work experience as context for new ways of doing business vs. old.

Much of marketing has evolved with analytics and techniques such as direct marketing have proved their worth to generate ROI in the past. However, many large corporations such as the big FMCGs have relied so much on layers of agencies, analytics and supply chains that they have lost the true connection with the user.

Now is an opportunity for these large businesses to essentially get back to the basics of relationship building with customers who are listening to ads less and less. The Social Meia Academy does a good job not only of presenting theory, but also practical application and commercial rationale.

Social Networking is presented properly not as an easy way out, but a new way of doing business that can save on operating costs IN ADDITION to generating sustained present and future sales.

The need for businesses to change is a significant underlying theme (businesses tend not to like change) and we are in early staging adoption. The course covers how to sell these new ideas into business as part of the change process.

Rick Speciale
Networking: XeeSM


Blogging on Social Media Academy Blog

If you blog on the social media academy blog, you may promote your own blog and places you are present.
Just add your XeeSM name at the end of your post. If you don’t have a XeeSM yet, create one at This Link

Blogging Tips
Keep your posts relevant to the social media space. If a topic has been touch before – don’t worry, your personal opinion counts and therefor freely blog about.

It is a good practive to embed links to referenced sites, point to names maybe on Twitter or XeeSM.

Let your friends and contacts know about your post and point them directly to your post. Tweet about it – the tweet feature in part of the blog.

We kindly ask you to not sell or overly promote any products or services on the Social Media Academy blog. We reserve the right to remove your membership otherwise.


New Customer Experience Model

With maturing strategy models, assessment methods and new reporting and analytic tools, businesses look differently at social media compared to just one year ago.

The Social Media Academy is running a complementary webinar next week Friday, July 10 helping gain insight:
“Social Media – New Customer Experience Model”

I guess it is important to note that it is not yet another “social media marketing” webinar or one that tells you how to use LinkedIn, Twitter or Facebook for business.
This event is all about the Academy’s core framework:
– Objectives
– Assessment
– Strategy development
– Execution Plan
– Budgets, resources and ROI
– Measure model and tune results

The overall approach: A cross functional way of customer engagement and customer experience ranging from support, product design, logistics, HR, sales and of course marketing too.
This Link

This Link