Social Media Leadership Course gets down to business

In the Leadership Course I really appreciate the business approach, the methodology that knows how large organisations behave and work, the cross functional and multi-disciplinary approach, the X-factors. The X-functional teams, the X-tended organisation, and the X-tension into the customers to engage with them to be part of the building of the social media strategies.

This is so much more than the “agency” and “campaign” approach and places those efforts in context, and also demonstrates why the approaches of the Social Media Academy operate at a much higher level.

Consultants come out fully-armed to help corporations plan their effective use of social media, and companies and their teams come out with the perspective and understandings to enable them to deliver themselves, or to intelligently engage consultants who have a mature business perspective.

Walter Adamson @g2m


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