Product launch exclusively through social media?
Xeequa (no it’s not on their website yet) plans to launch a new software product exclusively through social media. No advertising, no mail shots, no PR none of the traditional promos.
The focus will be entirely on conversations, introductions, word of mouth, group interaction, the whole nine yard.
This is not a just a launch campaign but integrates
– the pre beta co-creation phase
– support and service components
– awareness creation
– social media reporting including sentiment analysis
– even price and business model discussion
We all trust it is the better way – but only time will tell.
Do you want to be part of it?
You can either join the group as “spactator” and simply watch what is going on or as an “actor” and actively engage, discuss, contribute help and lear as we all learn from each other.
We believe this is the first co-created product luanch.