Monthly Archive for: ‘December, 2009’

It’s not bragging if you can back it up.

Muhammad Ali (Cassius Clay) once said: It’s not bragging if you can back it up.  Jason Kincaid posted a blog in TechCrunch about Social Media Education and the start of a new media school. The post has around 68 comments – and I cannot resist to brag about the comments from the Social Media Academy alumni about their Leadership class experience …

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New Corporate Training Program

The new Corporate Training Program is developed for company teams to get a comprehensive social media education, hands on experience and finish the class with a sound assessment, strategy and social media engagement plan.

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Certification Program 2010

The Leadership class 2010 will be augmented by an all new Social Media Masters class. Both, the Leadership Class as well as the Masters Class will lead to the “Certified Social Media Strategist”.

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DELL, success story or flop?

Social media success story or flop?

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Business Week sold for $5 Million

Another victim killed by advertising cancer It was one of the most respected business magazines. It was sold because the rapidly decreasing advertising revenue could not cover the cost, loosing $20 Million a year. The “Advertising Cancer” killed another victim. When will publishers understand that it is not the Internet that killed the publisher but their business model. If publishers …

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Empower your Channel Partners with Social Media

Distribution channels are the social touch points to your customer!

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Education, Certification & Democratization Of Knowledge

There has been a lot of discussions recently about the social media education and certification programs and who has the “right” to certify. I think at the end of the day the concern is understandable. Too many people with too many opinion and too many people who claim to have the knowledge or don’t need a certain knowledge. As one …

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Conflicting business social media reports open opportunities

The only thing certain about surveys of the business use of social media is that the trend is UP. While Citibank recently found “Citibank Survey Reveals Small Businesses Not Joining Social Media Conversation” the opposite was true in Asia according to report in the Singapore Straits Times. According to the Citibank survey of 500 small business executives across the United …

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10 +1 Trends and changes for the social web 2010

2010 will be an important year for the social media business. Major changes, big evolutionary steps and a shift in attitude on the individual and the corporate use of social media.

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Social CRM – a dead end?

Social CRM – a dead end or new hope?

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