Surveys, customers and Listening 2.0

It is really great that you care about your customers. You do surveys, you listen to what they say when you have them on the phone and of course when you meet in person. However, wouldn’t it be better to really listen to what your customers have to say, whenever they say something (about you, your product, your service, what they like and what they are frustrated about, what their issues are, what your competitors do….)?
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Where to start in Social Media? A fresh look from a different angle

After discussing and consulting with probably 100 executives in all industries the number one reaction has been:
“I get it, I know we gotta do something – but where do we begin?”
It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing tactics. This is NOT going to work in an enterprise.
So what is it then?
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