Monthly Archive for: ‘January, 2010’

Resellers Getting Help With Social Media

Social Media Enablement Program specifically aimed at IT resellers (Press Release) Palo Alto, CA January 29th  The Social Media Academy, leading provider of Social Media Education and Research Services to business customers, today announced the launch of a Social Media Enablement Program specifically aimed at IT resellers.  The goal is to help channel partners acquire social media skills that help …

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It’s Too Hard To Identify Expertise In Social Media

Social Media Academy to bring more transparency into social media knowledge PDF (Press Release) – Palo Alto, CA The Social Media Academy, who was one of the first social media training and education institutes, is engaged in bringing more transparency into the fast growing social media industry. A transparent certification program shall help understand what people know, what experience they …

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What leaders do with social media

Why is Tony Hsieh Zappos CEO (online shoe dealer), John Chambers, Cisco CEO (high end network equipment) or Richard Branson Virgin CEO (travel) so much behind Social Media?

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What is the Best Way to Measure Your Social Capital?

Social capital is to social media what a Google page ranking is to search engine optimization. The difference is that a high Google page ranking means that – if people are looking for a company that does what you do – your company can be found. It infers a level of popularity and increases the chance that people will check …

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NCP Model – Case Examples – Catherine Sherwood

Social Media Methodology Round Table #2 NCP Model Webinar presentation Speaker & Details:

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Social Media ROI – why do you even care?

ROI = Return on investment.  Now, what do you invest in? a) Technology: LinkedIn – it’s basically free Twitter – It’s free YouTube – It’s free Facebook Fan Page – It’s free Blog on Blogger – It’s free So the technical infrastructure is free. b) Resources: 1) Finding out what is on top of your customers mind: Let your sales …

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Webinar Recap: Certified Social Media Strategist

We appreciate everybody who attended our intro webinar Certified Social Media Strategist Program 2010. If you were unable to make it or would like to share it -the following recorded webinar provides in-depth information For a quick review of the presentation, you can also access the slides on Slideshare. Leadership Class starts September 08,   – Master Class begin October, …

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Customers Changed – Sales didn’t

The old sales process model (a generic version) : – Prospect Identification or lead – Initial Contact – Customer Qualification – Needs identification – Product evaluation – Negotiation – Closing BUT: – Lead flow dried out, – The initial contact ends on somebodies voice mail or email spam filter – We are happy for any sign of an interests rather …

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Start Your Own Consulting Business

Learn what it takes to consult a corporation in social media. This is not your how to tweet or build a fan page training. Become a Certified Social Media Strategist. Intro Webinar Recap

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Social Media for High Tech Channel Partners

Resellers want (and need) their vendors to help them with social media.  And vendors should jump at the opportunity because research shows resellers that are engaged with social media are growing faster than resellers who are not yet online.

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