Corporate Social Media Education
The growth of social media adoption is not only continuing but actually accelerating. LinkedIn grew much faster in 09 than before and is now close to 60 Million users. Twitter quadrupled to over 70 Million and Facebook climbed to a quarter billion users.
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach. Feb 16, 2010
Six degrees of elevator pitch
For the longest time you were conditioned to have the 30 second elevator pitch down so you can tell anybody any time what the cool is about your business. That is OK and you probably will need it here or there. Much more important however is what is a friend of a friend telling somebody else what your business is about. Continue reading “Six degrees of elevator pitch”
As prospects moved from “ask the expert” to “ask the trusted network” Step 1-4 in an average sales process can simply be skipped. Sales is no longer part of the “exploring, needs analysis, customer qualification, solution exploration” phase – period.
The effect on the pipeline: prospects get in touch with a vendor at a stage where the prospect is pretty well informed what they want – the brand or product decision is well prepared and almost done.
Continue reading “Where is my f***ing sales pipeline”