Educational needs of Social Media

This post was inspired by a question in LinkedIn earlier today.

What are the educational needs of Social Media Marketing?

1) Social Media MARKETING is only one aspect of social media. That said – it is probably the biggest opportunity for marketing leaders to have more saying in a corporate strategy if they understand and appreciate the complexity of a social business.IN every successful business somebody leads the charge of whatever needs to be done. Why not the marketing group. There are several reasons why marketing may lead a cross functional social business initiative, but I’ve also seen other departments to do that including finance.

2) A social business is an organization that leverages the ongoing changes in our hyper connected society in all aspects of their organization, including product management, service & support, sales, marketing, logistics, procurement and more. Often times when I mention logistics or procurement in the context of social media I see lots of question marks and hear people saying “isn’t that too far fetched?”Well there are examples and I was involved myself in some where the supply chain was the starting point for a social media engagement – in financially very rewarding.

3) Business people will want to learn how to practically apply social media and create a social business. While some will be OK to explore, experiment and trying to figure it out themselves, others may want to not spend the time but learn best practices, methods, models and frameworks and just execute.As we all know, there are two types of learners: The autodidact who tryes everything themselves. That is a great way of learning and allows to make mistakes in a rather conscious manner. Typically these are early adopters. So the ones who started in social media in 2003, like me, had to learn things on their own. Then there are the ones who rather acquire knowledge in a very compact way, circumvent obvious mistakes and go apply the knowledge. Mostly in times where the market is advanced and making mistakes is no longer acceptable. That’s why the Social Media Academy exists.

4) Therefor the educational needs are to learn and understand the following aspects of social media:
– What is it and what is it good for
– Learn all about the implications of social media to business
– Where and how to start
– Ability to assess the situation of a company and all their respective market constituencies
– Transform the assessment into a strategy
– Create a strategy with and for the market
– Knowing what organizational needs to consider
– Develop an execution plan
Resources, budgets, financial implication
– Aligning the new strategy with core business objectives
– Ability to formulate goals and targets – measure model and tune
Learning how to tweet and how to brush up a LinkedIn profile or selecting the right tools are only tactical aspects after the core strategy is defined answering the question: What can I do to create a better, more successful business experience for my prospects, customers, partners, vendors, employees and other relevant market constituencies.
As such it is an obvious coincidence that the Social Media Academy leadership class has exactly that at the core of its class.
Axel
http://xeesm.com/AxelS


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46 Gratitude Quotes to be Thankful for!46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every morning to get up and say thank you, every morning …… what am I grateful for …… and I’m not just thinking about them …… real racing 3 hack tool online I’m feeling the feelings of gratitude”James Arthur Ray“If the only prayer you said in your whole life was, “thank you,” that would suffice”Meister Eckhart“When we were children we were grateful to those who filled our stockings at Christmas time. Why are we not grateful to God for filling our stockings with legs?”G.K. Chesterton“If you count all your assets, you always show a profit”Robert Quillen“As each day comes to us refreshed and anew, so does my gratitude renew itself daily. The breaking of the sun over the horizon is my grateful heart dawning upon a blessed world”Adabella Radici“You say grace before meals. All right. But I say grace before the concert and the opera, and grace before the play and pantomime, and grace before I open a book, and grace before sketching, painting, swimming, fencing, boxing, walking, playing, dancing and grace before I dip the pen in the ink”G.K. Chesterton“For each new morning with its light,For rest and shelter of the night,For health and food, for love and friends,For everything Thy goodness sends.”Ralph Waldo Emerson“Praise the bridge that carried you over”George Colman“I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder”G.K. Chesterton“If a fellow isn’t thankful for what he’s got, he isn’t likely to be thankful for what he’s going to get”Frank A. Clark“He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has”Epictetus“Gratitude is the best attitude”Author Unknown“We can only be said to be alive in those moments when our hearts are conscious of our treasures”Thornton Wilder“Gratitude is the least of the virtues, but ingratitude is the worst of vices.”Thomas Fuller“There is not a more pleasing exercise of the mind than gratitude. It is accompanied with such an inward satisfaction that the duty is sufficiently rewarded by the performance”Joseph Addison“I feel a very unusual sensation – if it is not indigestion, I think it must be gratitude”Benjamin Disraeli“Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart”Henry Clay“Who does not thank for little will not thank for much”Estonian Proverb“The hardest arithmetic to master is that which enables us to count our blessings”Eric Hoffer“Power takes as ingratitude the writhing of its victims”Rabindranath Tagore“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”Melodie Beattie“I awoke this morning with devout thanksgiving for my friends, the old and the new”Ralph Waldo Emerson“We often take for granted the very things that most deserve our gratitude.”Cynthia Ozick“Gratitude is merely the secret hope of further favors”François Duc de La Rochefoucauld “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them”John Fitzgerald Kennedy“Grow flowers of gratitude in the soil of prayer”Verbena Woods“Most human beings have an almost infinite capacity for taking things for granted”Aldous Huxley“When eating bamboo sprouts, remember the man who planted them”Chinese Proverb“Thanks are justly due for boons unbought”Ovid“In this world of sin and sorrow there is always something to be thankful for; as for me, I rejoice that I am not a Republican”H.L. Mencken“Feeling gratitude and not expressing it is like wrapping a present and not giving it”William Arthur Ward“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.”Marcel Proust“Gratitude is not only the greatest of virtues, but the parent of all the others.”Cicero“Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace and gratitude.”Denis Waitley“Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.”Margaret CousinsI hope you can use some of these wonderful Gratitude Quotes as inspiration and a reminder of the how blessed we really are.46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every m

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  1. Clickbank eBooksClickbank eBooks02-02-2010

    I can not agree with you in 100% regarding some thoughts, but you got good point of view.

  2. Des WalshDes Walsh02-02-2010

    Thanks for this Axel. Very interesting distinction: people coming on the scene now cannot expect people to be as tolerant of their getting it wrong as they may have been for us early experimenters.

    On the “social media = marketing” perception, is it because – as it seems – so many of the early adopters and now pundits come from marketing and PR that the emphasis in “how social media works” is weighted that way? “To a hammer, everything looks like a nail” kind of thing.

    There is also the consideration that, again as it seems to me, so many of the books and blog posts are about social media beyond the firewall and thus concerned a lot with marketing, pr, the “where the rubber hits the road” end of the sales process, whereas so many interesting things are happening behind the enterprise firewall. No doubt there are constraints on employees, consultants, service providers and others wanting to talk or write about those activities publicly, except maybe in the more sheltered environments of professional conferences.

    Early last year I had an insight into how powerful social media can be for broader organizational purposes and in terms of “whole of enterprise” needs, when I interviewed Chris Lampard from Corporate Express. The company had gone through an extensive acquisition phase – 70 different mergers/acquisitions over 15 years, and had some 2,500 employees in Australia and New Zealand, in 45 different locations. Imagine the complexities of different systems, different cultures! In an interview Chris told me they were having great success with a SAP solution, providing chat rooms, collaboration tools and wikis. (Interview is on my site, March 09.)

    It ain’t all about, as someone said to me the other day, the bird and the book.

  3. Gregory StringerGregory Stringer02-03-2010

    I’d like to thank each of you for your responses. I am a current student, and posted this question on LinkedIn.com originally because there seems to be little understanding and even less desire to know about this venue. Ergo, I am having to learn what I can through the thoughts of others that are professionally involved. I will say that while there are skeptics, the majority have stated positive thoughts. I am currently taking a class in Media Technologies, and as part of that class I’m doing a semester long project on the subject. Much of my research is coming from statements of sources such as yourselves. Therefore, allow me again to proclaim my appreciation for your participation.

    Gregory Stringer

  4. Gregory StringerGregory Stringer03-14-2010

    Hello, it’s me again. I was wondering if I might have permission to guest host this posting on my blog page. You made such wonderful points, and I’d like to share them if I may.

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