Educational needs of Social Media

This post was inspired by a question in LinkedIn earlier today.

What are the educational needs of Social Media Marketing?

1) Social Media MARKETING is only one aspect of social media. That said – it is probably the biggest opportunity for marketing leaders to have more saying in a corporate strategy if they understand and appreciate the complexity of a social business.IN every successful business somebody leads the charge of whatever needs to be done. Why not the marketing group. There are several reasons why marketing may lead a cross functional social business initiative, but I’ve also seen other departments to do that including finance. Continue reading “Educational needs of Social Media”