Just a few days ago we presented why John Chambers (Cisco), Tony Hsieh (Zappos) and Richard Branson (Virgin) are engaged in Social Media. Every day another of the big leaders is joining – not following but leading into a major change in our hyper networked business society.
Motives include brand protection, information gathering and distribution, understanding and learning from each other. Braking down old competition barriers actually create new ones. If you are more open than your competitor – you will be more competitive.
Social networking was leading into social media which is leading into social competition. And while competition itself is more social there will remain be winner and looser. Like Indra Noovi from Pepsi Co stated “We have to be very careful, one mistake is around the world very very quickly” .