Monthly Archive for: ‘March, 2010’

Next Classes

Certified Consultant Class Leadership class for Social Media Academy Certified Consultant (SMCC) – Starts June 5 Social Media Sales Training Relationship / Social Selling. New selling techniques for changing markets. – Starts May 14

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Social Selling Part II

In part I we explored how well aligned sales and buying processes were just 10 years ago. We also explored the rapidly widening gap between the two in the last 5 years and how consumer and corporate buyers alike explore, select and buy products or services today. Selling into a highly connected business society has changed. 9 month ago I …

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A Zero Budget Social Media Start

You don’t need a strategy, you don’t need an education, you don’t need a budget – to discover what social media means to your business. 10 Steps if you start from scratch 1) Find your customers in the social web If your customers and more important, the influencer of your customers are not at least somewhat active in the social …

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Can you verbally explain how a piano sounds?

Now try to tell me how social media works. Stop Evangelizing Social Media About 200 Million people said it and about 99% of business leaders heard it. But what they hear is as compelling as you and me explaining how a piano sounds. Have you ever tried it? So let’s stop talking and help people hear it – in our …

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If You Were Presenting Social Media To Channel Executives, What Benefit Would You Stress?

Despite the popularity of social media at the street level, many channel organizations have been holding back. Slowed by a potent mixture of financial, organizational, cultural, and intellectual impediments, some partnering professionals have not been willing or able to present a compelling case for social media investment. Instead, they have been hunkering down and hoping that they can be successful by working harder with familiar programs and tools.

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Social Media For Sales. New Program

Don’t blame your sales team for not succeeding – instead help them to understand how the “social customer” explores and selects products and services today.

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Relationship selling Part I

For sales people, the social web is a blessing. If sales is all about connections and relationships, then social media is the best invention since trade 3,000 B.C. But as always – it isn’t quite that easy. If you continue the beaten path of sales processes developed by our fathers, we will soon come to the conclusion not only they …

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24 Ways To Build A Social Business

The following 24 scenarios are grouped in 8 categories including Sales, Marketing, Partner Collaboration, Product Management, Logistics & Supply Chain,  HR and the executive bench.

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Profitability & Customer Experience

I did some research over the past 12 month correlating customer experience and profitability. The result in a nutshell: 1) You won’t find a company with a great customer experience that is not profitable 2) You may find profitable companies with a mediocre CM 3) You will find that all companies with a below average customer experience have no track …

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