Monthly Archive for: ‘June, 2010’

Social Media – Counter Intuitive Part I

Many things in life are counter intuitive – social media is one of them. Strategy Development For every important business task it is wise to build a strategy – social media is no different

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The 75% channel often dismissed by businesses

Yesterday, I had the pleasure to speak at the third annual IQPC Channel Management Summit in San Jose (see presentation below).  The topic: “Social Media in indirect sales. In accordance to the world trade organization (WTO) over 75% of all trade is done through any kind of independent sales channels. You won’t buy a car directly from a car manufacturer, …

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The top 10 social media questions marketers want answered

You probably downloaded and read the 2010 Social Media Industry Report shared on the web a couple of months ago. In the report, authors listed 10 questions considered as the most asked questions by marketers (consultants or marketing managers, directors). I’d like to share those questions on the Social Media Academy blog for having your feedback, insights and comments. For …

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My tire dealer’s Social CRM

My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way – different from what people may think and very successful. First what they didn’t do: – No fan page – No online community – They have both no blog or any major “presence” Now what they do: – The majority of their …

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My tire dealer’s Social CRM

My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way – different from what people may think and very successful.
First what they didn’t do:
– No fan page
– No online community
– They have both no blog or any major “presence”
Now what they do:
– The majority of their team […]

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Nice spam prevention on LinkedIn

Most of us noticed that LinkedIn groups are often times as bad as your email inbox – full of spam. No more conversations just webinar announcements and email catcher. LinkedIn made a great move to alert group managers if an account has zero or very low number of connections and want to join your group. Once you check the persons …

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The most unique hiring process you’ve ever seen

Consider yourself warned – this is not the way you typically apply for a job – but it’ll be a fun ride!
Xeesm is making great progress and is at a stage where we want to expand. We grew from 1,000 users in January to 30,000 in March and over 80,000 in June.
We are hiring agile […]

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Social Technology – A billion $ Industry

The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.

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The Social Technology Cloud

The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.

Social Networks
Social Networks such as LinkedIn, Facebook, Myspace, Orkut, Xing and many others serve a variety of purpose in business […]

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Leadership Class Summer 2010 – Social Media Academy

We are wrapping up the admission process and just give a last call to join the Leadership Class Summer 2010. Leading technology firms evaluated training institutes and selected the Social Media Academy as the one with the best reputation and most comprehensive training program in the world. The Summer 2010 class will have a brand new segment: Social CRM as …

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