Social Media Mistake #1

We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success stories and case studies, despite the fact that the campaign was a complete disaster. You hear from companies making millions over Twitter, you hear companies who are “wildly successful” with their fan page and you hear about brands as social media success stories who don’t even use social media but just have an agency running some activities.

Why do you think is that?

1) Because social media didn’t do what it was supposed to do? No.
2) Because the customers are not using it as so many people try to convince you? No.
3) Because it’s all too early? No.

To the contrary we see enough cases where customer or consumer are actually happy with the companies social media engagement. They appreciate the service, the connections, the dialog and the engagement. Ask customers from Comcast, WholeFoods, BMW, Zappos… and hundreds from even tiny little companies.

That second group has an interesting pattern in common: They don’t do social media marketing – instead they focus on a better customer experience. None of them “outsource” the social relationships.

You may outsource a lot but giving your social customer engagement to an agency is like telling your kids:

“Sorry I won’t go on vacation with you this year but I hired Joe from ‘Rent-a-father’ he is a nice guy”

The founding principle of the Social Media Academy is and remains to be:

A successful social media engagement can only be achieved with a sound cross functional social business strategy. You can’t have a handful of people being ‘social’ and the rest of the company does business as usual.

Cross Functional Social Business Strategy

“Social media marketing should be the last action on a company’s path to a social business”

Social Media in Service
This should probably be one of the first customer facing groups engaging in social media. Augmenting support programs with customer based knowledge and experience, supporting customer run communities and much more.

Social Media in Product Management
Probably the biggest cost saver in social media is happening in product management. Not only the much less expensive product launch but the much less expensive product requirements gathering and early product tests.

Social Media in Sales
Turning sales people into the social web and becoming masters in relationship building makes even mediocre sales people to stars. Sales effectiveness is growing but more importantly the new sales person is no longer selling the client (who don’t want to be sold) but help them to find the best solution for them.

Social Media in Logistics
Social Media is a perfect model to build early warning systems and gather market trends very early on. We worked with stunning companies to have social media in logistics contributing significantly to the bottom line.

Social Media in HR
The leading human resource departments not only review profiles but build pattern to make sure they find the best matching talents for the job AND matching the company culture.

Social Media Marketing
The last in the series. Once the company is ready and has the customer facing units aligned with what customers would call a great customer experience – THEN marketing is a great way to amplify the customer voice.
Prior to that point in time, social media marketing is just the old push into what they call “a new channel” and is actually counter productive because it ruins relationships more than it builds them.

A well trained social media business consultant knows where to start. And the marketing department will have an important role to play when it comes to social media assessment and social media monitoring, building the brand attitude etc. – but again a fancy campaign is the icing on the cake – not the strategy.

But at the and of the day – every company leader does what they think is best for the company. And so the old leadership model remains intact: 1% lead the market and 99% believe they follow those leaders while in reality they only follow what they believe those leaders do – without thinking.

Axel
http://xeesm.com/AxelS

http://socialmedia-academy.com


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46 Gratitude Quotes to be Thankful for!46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every morning to get up and say thank you, every morning …… what am I grateful for …… and I’m not just thinking about them …… real racing 3 hack tool online I’m feeling the feelings of gratitude”James Arthur Ray“If the only prayer you said in your whole life was, “thank you,” that would suffice”Meister Eckhart“When we were children we were grateful to those who filled our stockings at Christmas time. Why are we not grateful to God for filling our stockings with legs?”G.K. Chesterton“If you count all your assets, you always show a profit”Robert Quillen“As each day comes to us refreshed and anew, so does my gratitude renew itself daily. The breaking of the sun over the horizon is my grateful heart dawning upon a blessed world”Adabella Radici“You say grace before meals. All right. But I say grace before the concert and the opera, and grace before the play and pantomime, and grace before I open a book, and grace before sketching, painting, swimming, fencing, boxing, walking, playing, dancing and grace before I dip the pen in the ink”G.K. Chesterton“For each new morning with its light,For rest and shelter of the night,For health and food, for love and friends,For everything Thy goodness sends.”Ralph Waldo Emerson“Praise the bridge that carried you over”George Colman“I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder”G.K. Chesterton“If a fellow isn’t thankful for what he’s got, he isn’t likely to be thankful for what he’s going to get”Frank A. Clark“He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has”Epictetus“Gratitude is the best attitude”Author Unknown“We can only be said to be alive in those moments when our hearts are conscious of our treasures”Thornton Wilder“Gratitude is the least of the virtues, but ingratitude is the worst of vices.”Thomas Fuller“There is not a more pleasing exercise of the mind than gratitude. It is accompanied with such an inward satisfaction that the duty is sufficiently rewarded by the performance”Joseph Addison“I feel a very unusual sensation – if it is not indigestion, I think it must be gratitude”Benjamin Disraeli“Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart”Henry Clay“Who does not thank for little will not thank for much”Estonian Proverb“The hardest arithmetic to master is that which enables us to count our blessings”Eric Hoffer“Power takes as ingratitude the writhing of its victims”Rabindranath Tagore“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”Melodie Beattie“I awoke this morning with devout thanksgiving for my friends, the old and the new”Ralph Waldo Emerson“We often take for granted the very things that most deserve our gratitude.”Cynthia Ozick“Gratitude is merely the secret hope of further favors”François Duc de La Rochefoucauld “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them”John Fitzgerald Kennedy“Grow flowers of gratitude in the soil of prayer”Verbena Woods“Most human beings have an almost infinite capacity for taking things for granted”Aldous Huxley“When eating bamboo sprouts, remember the man who planted them”Chinese Proverb“Thanks are justly due for boons unbought”Ovid“In this world of sin and sorrow there is always something to be thankful for; as for me, I rejoice that I am not a Republican”H.L. Mencken“Feeling gratitude and not expressing it is like wrapping a present and not giving it”William Arthur Ward“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.”Marcel Proust“Gratitude is not only the greatest of virtues, but the parent of all the others.”Cicero“Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace and gratitude.”Denis Waitley“Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.”Margaret CousinsI hope you can use some of these wonderful Gratitude Quotes as inspiration and a reminder of the how blessed we really are.46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every m

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