You probably downloaded and read the 2010 Social Media Industry Report shared on the web a couple of months ago. In the report, authors listed 10 questions considered as the most asked questions by marketers (consultants or marketing managers, directors). I’d like to share those questions on the Social Media Academy blog for having your feedback, insights and comments. For each question, there is a small list of sub-questions helping to better understand the question itself.
Here they are :
#1 How do I measure social media return on investment?
How can I tell a convincing story to management about the return on investment
for social media marketing?
What are the key metrics to follow for measuring return on investment in terms
of customer satisfaction, revenues and brand loyalty?
How effective is social media versus the resources needed to maintain the effort?
Are there any industry benchmarks that track the impact of social media
#2: What are the social media marketing best practices?
How can I make sure my message is noticed and not buried in all the other
How many social media channels do successful social media marketers use?
What are the marketing DOs and DON’Ts for Twitter, Facebook and LinkedIn?
What is the most effective way to drive business without “spamming”?
How do I make a message go viral?
#3: How do I best manage my time with social media?
How much daily time do successful marketers spend on social media marketing?
How do I overcome the objections of those who say they don’t have time for
social media marketing?
How does an organization avoid becoming overwhelmed by the demands of
#4: How do I reach my target markets with social media?
How do universities use social media marketing to attract and retain students?
How do I use social media marketing to target geographic audiences?
How does social media marketing help brick-and-mortar retail stores?
How do I best use social media marketing to target small niche markets?
How can nonprofits use social media to build awareness and raise funds for their
#5: How do I generate traffic and leads using social media?
How do I obtain qualified subscribers to our blog, newsletter and/or Twitter
How do I reach a large audience, outside of my current contacts, and get them to
How do I drive more traffic to our website using social media marketing?
#6: How do I implement social media tactics?
Can you provide a comprehensive guide for how to use all the tools?
How do I fully integrate mobile?
How do I enhance our Facebook fan page?
How do I put those handy social media icons at the bottom of my blog post?
#7: What are the latest social media trends?
What can we expect in the next three years? Will social media converge or will
there be more divergence?
Is social media here to stay or is it just a fad?
How do I stay current with all the changes?
What’s the next “big thing” in social media marketing?
#8: How do I get started?
What are the steps to building a strong social media platform for my business?
How do I get it all set up if I’m not very tech-savvy?
Is there a way to dabble with a blog without committing to one?
What are the dos and don’ts when I’m first getting started?
#9: How do I integrate my social media activities?
How do I tie all the applications together to get the best results?
How do I best keep my social media efforts organized and linked?
What are the best tools to use to coordinate social media efforts while still being
true to the social norms of each platform?
Is there a program or system for pulling all these technologies into one platform?
#10: How do I evaluate the advantages and disadvantages of each platform?