Webcasts Are the Past, Social Media is the Future

Recently, we did a marketing webcast called “Communication Secrets of Channel Managers” with EMC, SAP, and Brainshark. All the speakers attended the practice session and logged in early to make sure everything was working. By the time the webcast started, there were more than 170 people waiting, mostly well-qualified professionals. The material was relevant and the speakers were all excellent. It should have been a marketing home run. But it wasn’t. Continue reading “Webcasts Are the Past, Social Media is the Future”