Monthly Archive for: ‘September, 2010’

Customer Experience vs. Profitability

Most teams are trying their very best to make customers happy. Some are more lucky than others to get some executive buy-in. Often times I get asked how they could convince their executive bench that improvements in the customer experience model is very important. Customers are requesting the same but executive are often too busy to focus on shareholder value …

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Will social media still help business? …cracking

Change has always been very difficult to introduce – even in bronze age Now the question remains, what will the cold calling, hard selling, push marketing chipper do?Most likely defend the position that there is still a need to do the old way – right? Thanks to Michael Green, who introduced my to this clip.

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Blueprint for a collaboration system with the social customer

Gabriel Gheorghio wrote a thought provoking post about Social CRM: “Open letter to companies planning on using Social CRM” It inspired me to respond to his question with a list of things we think it should have. It is actually the Blue Print list of the Xeesm design:

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Fool’s Gold: Searching for the Most Important Step Will Ruin Your Sales Process

What’s the most important system in your car? a. Engine b. Steering c. Braking d. Drive train e. Lubrication Assuming you want to drive, “all of these” is the right answer. Subtract any choice, and your car won’t go around the block, let alone get out of the driveway. Segue to sales processes. For reasons …

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Netflix Ends Its Social-Networking Experiment

Two days after Apple (AAPL) added social-networking features to its iTunes online music store with great fanfare, subscription movie service

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Location-Based Marketing To Reach $1.8B In 2015

Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to

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Facebook: Strong Growth In India, Brazil & Mexico

The United States has fully bounced back from a period of slow growth in June. Following fairly strong July numbers,

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Marrying Social Marketing & Media Buying

With every passing day, it seems social media becomes more engrained in the media strategist’s daily work life. Whereas not

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Social Traffic Soars But Digg Continues To Die

Digg is dying just when traffic from social media to web sites increases. Social traffic is becoming as important, or

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Call for speakers

We are looking for social media practitioner from SMB companies in the B2B space to share their social media experience at SMTW 2010.

We expect approximately 5,000 attendees from around the world. While we will have well known speaker from large organizations we also like to present SMB cases studies. If you are interested please provide:

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