Marrying Social Marketing & Media Buying

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With every passing day, it seems social media becomes more engrained in the media strategist’s daily work life. Whereas not long ago our interest in social sites was limited to the advertising options these sites afforded our clients, they are now garnering consideration on a deeper level. Buyers are collaborating closely with social media strategists to create campaigns that cover all key online touch points, and to ensure that the campaign concepts they help to devise and the placements they negotiate extend to consumers on social media sites. More>>

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