Apple Launches Music Social Network

Apple CEO Steve Jobs unveiled its first foray into social media, Ping.

Included in iTunes 10, Ping is a music-themed social network, and because it’s built right into iTunes, there’s a potential 160 million users already on the network.

Ping will allow users to follow their friends and find out what they’re listening to and follow artists as well.

The Future Of Sports Marketing Could Be Online When you think sports marketing, many names come to mind like Nike, AT&T, and Budweiser, however it is Ralph Lauren that is changing the rules of the game with its Legends Clinic, featuring Venus Williams. Big time sports events marketing are usually outdoors not on the web. However Ralph Lauren filled their home page with a high quality one-hour production that had Williams essentially giving anyone who was watching a clinic. Those viewing online could ask Williams questions. Continue reading "The Future Of Sports Marketing Could Be Online"

Social To Increase Online Ad Spending 14%

Online ad spending is expected to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011 according to a new report by Borrell Associates. The total U.S. ad spending for 2010 is about $238.6 billion. The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media. Here is more from the report. Continue reading "Social To Increase Online Ad Spending 14%"