Monthly Archive for: ‘October, 2010’

Automation is sand in the social gearbox.

Dick Lee asked today in LinkedIn: "We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just before the fall." I'd say …

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Why Abraham Lincoln Thinks You Should Register For Social Media Training

  Everyone has goals and objectives. Some of our goals are big (like successfully combining the channel operations of our latest acquisition) and some are small (like getting 50 people to register for our product release webinar), but they are all important to someone.   In those rare situations when all the goals in an organization line up, then you have …

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The Social Media Strategy Framework

Social Media Academy Strategy Framework

Social Media Strategy Framework

There have been quite some discussions about social media strategies recently. So I thought I share what we developed over the course of the past three years and is today in practice by some 40+ social media managers and consultants in many parts of the world and vetted by some 20+ mostly corporate social media strategies.

Admittedly this framework may not apply to a small business below 20 people. But even there it may be helpful to see the components.

The Strategy Hexagon (six components) is based on two assumptions:

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