Monthly Archive for: ‘December, 2010’

500 leads in 5 hours – how cool is that?

2010 was the year were businesses entered the social web. And of course not everything was a good experience. Many just pumped their "message" into what they call "the new channel" hoping that somebody will pick it up. Others were a bit more innovative than that. Our latest experiment with a virtual exhibition and conference generated great results. The Social …

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20 Strategic Social Business Tools for 2011

2010 marked an important milestone in the young social media industry. Mainly because businesses began to leverage social media to be closer to their customers, have a better and almost real time understanding of their markets and reduce marketing expenditure while growing brand reputation and market share.   Businesses who are not leveraging social business technology to monitor, research, connect and …

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Why your webinar attendance sucks

There are approximately 10,000 webinars going on at any given point in time. Virtual online exhibitions are the next big thing after the physical trade shows – but how do you get your customers and partners to attend? What was true for your email shots is now true for your webinars. The mass marketing approach is no longer working. Not …

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