2010 was the year were businesses entered the social web. And of course not everything was a good experience. Many just pumped their "message" into what they call "the new channel" hoping that somebody will pick it up. Others were a bit more innovative than that. Our latest experiment with a virtual exhibition and conference generated great results.
The Social Media Academy was exhibiting at Vue2010 this week. We didn't have a lot of time to chat with business friends and others prior of the event about what we are going to do. We also had only three people on the booth as we thought maybe 50 people will actually swing by. But after 5 hours on duty we counted 553 leads, over 200 conversations and 70 who picked up virtual gifts which we gave out.