Monthly Archive for: ‘January, 2011’

Social Media Academy acknowledged as a top-tier social media school

Social Media Academy acknowledged as a top-tier social media school FOR IMMEDIATE RELEASE ,  Palo Alto, Jan 31, 2011 – The California-based Social Media Academy is, if nothing else, a training institution to watch.  In just two short years the organization has managed to create an enviable reputation in the United States, Europe and Australia for providing effective 6 – …

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LinkedIn IPO – Why it may fail why it may be a super success

LinkedIn announced a few hours ago they filed their S-1 document for an IPO. This will be a very interesting IPO from a variety of perspectives: 1) The first US Social Media IPO It's an important indicator for other IPO's. Being first is for another reason VERY important. If Facebook would go public with a billion $ IPO it would …

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Social Media Strategist – Role and Responsibility

There are quite some controversial discussions about the role of the social media strategist. Similar to social media itself, when people don't understand, their first reaction is to call it hype and reject the thought. There is no difference to the role of a Social Media Strategist. But once you stand in a campus with 26,000 employees, 1.2 Million customers …

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Social Media Academy Empowering 75% Of Global Business

FOR IMMEDIATE RELEASE Indirect Distribution Channels Go Social Media With Help From the Social Media Academy Jan 25, 2011 – While many large corporations struggle with using social media to get closer to their customers, companies with indirect distribution partners like resellers, agents, brokers, dealers, distributors might seem to have it easier.  Rather than dealing with their own communication, compliance …

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Infographs – Examples – Future

An Infograph is an extraordinary way to tell a story with one picture. Van Gogh did it some hundred years ago and cave man did it many thousand years ago. But every major shift in our society brings new ways to tell even more of a story for an even bigger audience in just one picture – AND – infographs …

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Webinar-recap

Exploring how the Social Media Academy can enhance your business & your career Spring class 2011  – Certified Social Media Strategist Training & Certification for Business Managers We’ve made the presentation available here via slideshare:  

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A Social Media Strategy Story – 3 years in the making


It all started with a surprise project in 2008 – I wrote about it on my personal blog and on some public blogs like Customer Think and Social Media Today. And as promised I continue writing about it.

Here is the whole story from the very beginning:

2008 – One morning…

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Amazing Social Media Presence Report

When we talk about social media, we often reduce it down to Facebook, Twitter and LinkedIn. But the 2010 presence report from over 100,000 business users unearth a very different picture. For instance here are the 25 top sites my connections visited me on. The biggest part is "others" meaning out of the approximately 35 sites I am present on …

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You will not be out of business if you ignore social media

You probably hear this once a day: "If you are not in the social web – you will soon be out of business" – It may come as a surprise – but I don't think so. But still it's a good idea to look under the hood of the re-engineering process in our business society: Today one can search "Has …

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Social Media Academy expands further into Australia

Social Media Academy expands further into Australia Social Media Academy and iGo2 Group collaborate and bringing social media business education program to Australia FOR IMMEDIATE RELEASE Jan 04, 2011 – Palo Alto based Social Media Academy announces its further global expansion into Asia Pacific through a collaboration with the iGo2 Group in Sydney Australia. Starting February 9, the Social Media …

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