Social Media Academy Empowering 75% Of Global Business


Indirect Distribution Channels Go Social Media With Help From the Social Media Academy

Jan 25, 2011 – While many large corporations struggle with using social media to get closer to their customers, companies with indirect distribution partners like resellers, agents, brokers, dealers, distributors might seem to have it easier.  Rather than dealing with their own communication, compliance and privacy issues, indirect companies can simply delegate social media engagement problems down the distribution chain for their resellers to address  Unfortunately, it’s not as easy or effective as it sounds.

Social Media Academy understand the problem all too well.  A young Californian education and research institute, the Academy jumped into this market early and has already provided partner social media empowerment programs to several world class organizations including EMC, Oracle, Qwest,, and SAP.  To extend their services, the Academy has recently introduced a comprehensive "Channel Empowerment Program" that includes not only basic training and social media workshops but also a one-year social media service and support program for thousands of resellers partners worldwide.

"We have more than 50 certified social media strategists around the world who have the skills and the bandwidth to help the largest global channel organizations energize their reseller channels," says Axel Schultze, founder of the Social Media Academy.  Schultze is not new to this business.  He has combined seven years social media experience with 20 years indirect channel experience to develop the Social Media Academy Curriculum.  Axel is also author of Channel Excellence  (ISBN 978-0-6151-7759-5) and former CEO of BlueRoads and Computer 2000.  Both were very successful channel-focused companies.

Today's educated purchase decisions are increasingly a blend of customer self-education, on-line recommendations, narrative experiences from other customers, and opinions from peers and managers – all delivered through social media sites.  Channel Partners who are not skilled enough to be part of that recommendation chain will become increasingly disconnected from the ultimate purchase decision.  Says Mike Dubrall,  a Social Media Academy graduate, “Resellers with limited social media skills are struggling to maintain their own business, much less increase sales for their vendor partners.  Ignoring this market change won’t make it go away. Vendors need to do something. ”

The Social Media Academy Channel Empowerment Program is designed to help organizations in the technology, automotive, financial services, manufacturing and food and beverage industries educate and strengthen their channel partner skills in an online marketplace dominated by social media communication.  More information about the program will be available during online presentations and on the Social Media Academy website at

# # #

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia.




One Reply to “Social Media Academy Empowering 75% Of Global Business”

Leave a Reply

Your email address will not be published. Required fields are marked *