Social media strategy infographic
I recently chatted with one of the LinkedIn co-founders about the evolution of LinkedIn. He asked my why I seem to use more and more Facebook's platform even on the business side. Last week my friend Mike Dubrall shared with me that he has completely changed his usage pattern from 90% LinkedIn and 10% all others together, to less than 10% LinkedIn, more than 50% Facebook and then the rest.
In accordance to a "ZimmPoll" Facebook seems to be the dominate leader of the social networks when it comes to usage. Facebook Twitter and YouTube owning over 80% of the "Mind Share".
Companies wanting social media consulting which is both social media savvy and at the same time strongly focused on supporting enterprise objectives can now call on a new global group, Social Business Consulting Group (Sobizco).
Sobizco has been set up by a group of 17 social media strategists from the US, Europe, and the Asia Pacific region. All founding partners and an additional 20 social media consultants practice a unified methodology, as taught by the Social Media Academy. (I posted a few weeks ago about my being a student again, with the Academy.)
The Social Business Consulting Group provides social media audits, strategy development, engagement planning, solution implementation and strategy execution services.
It’s one thing for a small firm to develop and implement a social media strategy, and even on a small scale there can be challenges, such as in terms of skill sets, organizational culture, time management issues, budget and accountability. At the enterprise level the challenges can be much more daunting.
As Sobizco co-founder Axel Schultze says, “Once an executive decides to transform their organization into a more engaging company, attracting more customers through advocacy and user-generated content, those leaders are quickly challenged to develop a strategy that works not only for hundreds of managers and thousands of employees, but also for possibly millions of customers.”
Which is where Axel sees Sobizco coming in, with its unified, business-focused methodology and its global group of consultants.
The group is already working with leading companies, including SAP, EMC, Qwest and Oracle.
More about the Sobizco group and its various social presences at the Sobizco site.
Seventeen Social Media Academy Alumni and founders decided to take enterprise social media to the next level and founded the Social Business Consulting Group to address the enterprise social media strategy market with a team of close to 80 and locations in the US, EMEA and APAC
The press release was sent out this morning
Social Business Consulting Group (Sobizco) Changes The Way Executives Look At Social Media
Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.
FOR IMMEDIATE RELEASE
Mar 14, 2011 – Palo,Alto, The Social Media Consulting Group (Sobizco), founded by a team of 17 social media strategists from the U.S., Europe, and Asia Pacific, announced the launch of its consulting practice. All founding partners and an additional 20 social media consultants practice a unified methodology, as taught by the Social Media Academy. Different members of this global team have been working together for several years on diverse corporate social media consulting engagements and are now combining their experience to deliver enterprise-level social business consulting services worldwide."
The firm commences operations with a team of approximately 80 consultants, ending today’s social media dilemma where tens of thousands of social media consultants don’t speak “enterprise” and the traditional business consultants don’t speak “social media”. The Social Business Consulting Group focuses on social media audits, strategy development, engagement planning, solution implementation and strategy execution services. Each founding partner has profound management experience from companies such as BHP, Dell, Franklin Tempelton, Fujitsu, GE, IBM, Oracle, Rockwell, Southwest Airlines, Sun Microsystems, Symantec, Synnex, and Western Union.
“Once an executive decides to transform their organization into a more engaging company, attracting more customers through advocacy and user-generated content, those leaders are quickly challenged to develop a strategy that works not only for hundreds of managers and thousands of employees, but also for possibly millions of customers. The Social Media Consulting Group offers a complete series of tried and tested methods, models and frameworks to tackle large and complex projects including the most challenging of situations facing businesses” states co-founder Axel Schultze.
"Social media has provided enormous economic benefits to businesses around the world including growth in market share, reduction in product launch cost, reduction in support costs, increased brand reputation, improved customer experience models, higher ROI on marketing expenditure, along with faster and more precise insights into market trends in B2B as well as B2C situations" explained co-founder Wendy Soucie.
The group is already working with progressive clients including SAP, EMC, Qwest, Oracle, which has necessitated the need for a much larger social media consulting organization that is capable and skilled to tackle global projects.
The firm can be reached via their website and social presences at http://sobizco.com/
News Release in 140 characters
#Sobizco team today announced formation of largest #socialmedia strategy consulting firm with global presence, team of 80 http://sobizco.com/
#Sobizco – world’s largest social media #consulting firm, changing the way executives look @ #socialmedia http://Sobizco.com/
Global #sobizco team helping executives create competitive advantage with #socialmedia. Collaborate with unified methodologies
Executives challenged /w #socialmedia #strategy that works 4 100’s of managers, 1000's of employees and millions of customers. #sobizco.com
The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.
Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decision and create measurable economic success.
The Social Business Consulting Group is based in Palo Alto, California. For more information go to http://www.sobizco.com