Monthly Archive for: ‘April, 2011’

Recap Online Management Briefing Social Media ROI

April 28 – Online Management Briefing – recap High Impact Enterprise Social Media Strategies with ROI above 100% Presentation PDF also available via Slideshare It's no longer the question whether or not there is a financial ROI on social media, but how high it can be. Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% …

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Facebook Deals vs. Groupon – a first comparison

Is Facebook a Groupon Killer?                Groupon's Andrew Maison                     Facebook's Mark Zuckerberg "Facebook Deals" was launched yesterday and is set to compete with Groupon, Both address the same target audience: Consumers who buy in groups to get a large discount on the buy side and businesses who are willing to …

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How much money can you pour into social media with no ROI?

The recent online discussion between Brett King (author of Bank 2.0) and myself (Financial controller background) kind of shows that the ROI battle in social media is far from over. We left the field with completely opposing opinion. Like Brett also I was of the opinion that calculating an ROI of social media maybe a bad idea. That was little …

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Social Media Certification – The world has changed

In the early days, in 2003 when LinkedIn was founded and I was one of the first 8,000 users, or 2004, when Facebook was founded, all the way to 2008, there was no education on social media and we all learned by experimenting and trial and error. It took a year or so to get our arms around it, but …

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Webinar recap 04/19

Exploring how the Social Media Academy can enhance your business & your career – Intro Webinar Summer class 2011  – Certified Social Media Strategist, Business Managers – Training & Certification Thanks to all participants in our webinar yesterday. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've …

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The power of words

This "Power of words" actually doesn't need any words. Axel http://xeesm.com/AxelS Tweet

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Anatomy of social business strategy

Business investments in social media are on its way to maturity. The days where social media for business is a "cost of doing business" with no need for an ROI are over. It is no longer acceptable to hire somebody in marketing to "take care of the social media thing", while the rest of the …

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14,000 open Social Media positions – no candidates

There are currently about 14,000 open positions for Social Media in all levels from Manager, Director to Vice President. However, companies search on average for three to six month to find the best matching candidate. Simply hired alone posts about 9,000 "Director Social Media" positions. But "Give it a try – just apply" doesn't work. On the other side of …

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Investment Fraud on LinkedIn

How about this interesting investor for your business? I have more than 10 billion USD commited for Real Estate Projects and 5 Billion USD committed for Renewable Projects we are looking at a mix of start up and late stage projects 44 comments » Like » Started by Dilip Chawla The entity by the name of Dilip Chawla is promoting …

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Cap Gemini hiring 1,000 social media consultants

A recent post in CIO magazine is certainly an interesting shift in the consulting world. Whether this makes any difference to their work as strategy and business process consultant remains to be seen. Capgemini Consulting, a specialist in strategy and transformation, is about to transform its own strategy for the second time in two years. To cope with the change, …

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