Open Letter to New York Times


Dear Janet Robinson, New York Times CEO,

Today I was pointed to one of your articles on NYT and wanted to comment. But that was not possible, readers apparently can't comment. I liked what I read and so I wanted to at least tweet about it. I learned that I have to be registered to be 'allowed' to tweet the content. As you can imagine, I was quite surprised. There  are businesses to pay people to tweet about them and here is a company struggling for growth and making it so hard to interact with. I wanted to connect with you to share my thoughts but couldn't find you anywhere in the social web.

Please understand – this is not a rant about New York Times, or you, or the print media industry. This is about helping your industry to not only survive but grow. I trust your 2011 Annual Report could read quite differently (see below).

Why helping the news industry is important?

The news industry brought two major advantages to our society:
1) Well researched news on time.
2) Independent information.

The Internet would have been a blessing to the news and media industry, as it provided a way to distribute news even faster and reduced cost of production and distribution by an order of magnitude. The big problem however was that the news industry decided to build their business on advertising and no longer on news. The shift in business model killed many and crumbled the rest.

However we – the society – still need well researched and professionally written news – actually we are more information hungry than ever before.

Advertising dependency is killing the media industry in many ways.

5 Years of continuously declining revenues (Source: NYT 2010 Annual Report)

                                       2010                  2009                 2008                   2007                   2006
Revenues                    $2,393,463       $2,440,439      $2,939,764       $3,184,757        $3,274,387
Operating costs            2,136,927          2,307,800        2,783,076         2,919,031          2,986,853

The decline in revenue will most likely rather accelerate that stagnate

Of course you compensate the decrease in revenue with ongoing cost cutting measures, so you stay profitable, but for how long can you do that? More importantly: do you see any chance to turn the ship around?

Advertising Dependency

2010 revenue of $2.4 Billion continues to be dominated by advertising revenue. In other words NYT is largely an advertising distribution company, providing advertising throughout its media platforms, in print and electronically. News and other content is now a byproduct to the advertising business.

Circulation Revenue

With 41% of the revenue coming from circulation, there is a light at the end of the tunnel. That revenue seems to be directly related to people interested in your content rather than people advertising on your real estate. However that revenue also comes with the highest cost: Print – and as we all know it is important to make the advertiser happy.

NYT Strategy

As a strategist I'm a bit puzzled with the variety of "strategies". I see the various strategies in part even being counter productive to your efforts of staying a top news provider.
* Expanding your reach is a rather dangerous undertaking as it would get you only deeper into the problem rather getting out of it.
* Strengthening your digital presence is certainly a very strategic goal – but increasing the dependency from advertising rather counter productive
* Diversifying revenue streams may be a great idea in general but all you are doing is diversifying the ad revenue stream that makes you further depending on the "drug" that you should get away from.

Dysfunctional Business Model

To sum it up: the advertising business model makes the news industry dysfunctional. More so it dilutes one of the two core principles: Independence.

Is There A Solution?

Obviously not a easy one – but I guess there are three key factors that will ensure a successful solution creation process

The Market Needs

1) Professional news compilation in the overwhelming avalanche of user generated content is a rapidly growing need
2) Independent information research is expensive but equally needed in an information dependent society
3) Fast and reliable news distribution remains to be a top need and interest in our world

All together there are distinct values that an information society is willing to pay for. And getting independent and advertising free information would even increase that value significantly.

On the other side of the equation is cost

Journalists are expensive, travel and other news aggregation expenditures are growing, and online news distribution technology cost continues to grow as well – even so it is nothing compared to print media.

Thinking out of the box

Toady, everything that could help the media industry, is seen as competition. Internet is competition, free information is competition, user generated content is competition. As long as the media industry is not leaving their ancient business model, that industry will further decline and make way to new models of news management. So why not saving what's left and radically transforming the business before it is completely lost?

1) Make Internet / online to the no.1 advantage for rapid – non stop news aggregation and distribution (Yes aggregation too).

2) Make user generated content a valuable and strategic content contribution mechanism which is even free

3) Focus on non stop content management curating, reviewing, adjusting content from all kinds of sources, developing a ranking and rating mechanism that not only is influenced by the publisher but also by the public.

Monetization & Profitability

Monetize the business by charging a monthly fee for independent, on-time and high quality content. I'd love to become (again) a reader of such a publication. Remove all advertising, advertising dependency, cost of advertising sales, and any other advertising related cost and dependencies. With a highly engaged estimated online readership of 20 Million paying, let's say $60/year your circulation revenue  would be $1.2 Billion. The raw material; cost is zero, depreciation from printing equipment would be zero, cost of sales which is currently an estimated 3/4 of a Billion in your organization would collapse to a fraction of that.

Growth and Expansion

With the new model you are not only finally independent of advertising but your management resources can focus on growth, reader engagement, contributor engagement, news quality improvement, expanding geographic reach as well as content diversification, and many other aspects of what now is again your very core business: News aggregation and distribution. And you will be exclusively measured by the quality of your own service.

Your 2011 Annual Report

Maybe in 2011 you have only one strategy:
Make New York Times being acknowledged as the fastest high quality news provider in the world with the highest level of profitability by the end of 2014.

I'd love to see your 2012 outlook read more like:

New York Times is reinventing the news industry and with it our own business model. For the first time in six years we are expecting growth in readership, market acceptance and profitability. Our new business model is entirely focused on being the world leading independent news publisher with rapid declining dependency on advertising. With an estimated 500,000 independent news contributor and the new "non stop news" service we are considered the fastest news provider in the world. Readership is expected to grow by an estimated 7 % in the coming year, witch provides an estimated growth of 5% in revenue and 7% in profitability. Depreciation is cut from $120 Million to $20 Million. The sale of the printing division brought an non core business related revenue of $250 Million.

Ready To Tack?

Business transformation is like tacking on a large sailing vessel in rough weather. All hands on deck, knowing it will shake everything on and below deck but also a necessity to get to the desired destination. As my favorite saying goes: You cannot direct the wind – but you can adjust your sail. Ready to tack?

 

Axel
http://xeesm.com/AxelS

(any way you like to reach me)


Research Upon Profitmart: Is This Your Major In the direction of Producing Tens of millions Upon The World wide web?Research Upon Profitmart: Is This Your Major In the direction of Producing Tens of millions Upon The World wide web?Properly, already, I include read of peculiar names just before, yet this one particular definitely usually takes the cake. What the heck is ProfitMart? The moment I 1st browse regarding this I was a minimal puzzled. The product sales pitch informed me I was using a web for totally free, nonetheless that I experienced in direction of spend $19.95 for each thirty day period? That抯 not for absolutely free!! However upon the advice of a positive good friend, I experimented with out ProfitMart, as a result at this time I can present an sincere appraisal of the procedure.Consequently what is ProfitMart? Very well, I expect yourself contain listened to of Market Promoting. Only, Profitmart will acquire a Specialized niche world-wide-web for yourself (not for absolutely free, nonetheless for a minimal of $19.95 for each thirty day period). The one of a kind detail in excess of the world wide web is that it contains Amazon merchandise, Clickbank items, Google adverts and ebay presently integrated into it. Yourself exactly get your Area of interest market place, and develop a world wide web about it, all the even though creating check more commissions versus the adverts put close to your website. Yourself can increase whichever material oneself will need, offer any solutions or advertise any other associate software package, the net fairly is your oyster.What regarding residual funds I listen oneself talk to? Effectively, for each and every ProfitMart referral your self get hold of a 50% fee, therefore that suggests yourself just require 2 referrals in the direction of get hold of your net for no cost. ProfitMart will too Deliver oneself a reward $10.00 for merely signing up, and will market your world-wide-web until eventually by yourself generate your very first sale. I forgot in direction of point out yourself just take the area popularity of your alternative at no more value and moreover world wide web internet hosting. On your own can terminate your subscription at any time, consequently if factors aren抰 doing work your self won抰 reduce a fortune.As a result click this game website what are the added benefits and cons of ProfitMart? Very well, this is 1 period exactly where I can truthfully say that the added benefits outweigh the down sides through a extended, extensive direction. At the time yourself consist of referred 2 These, oneself are effectively operating this web-site for totally free and creating a fee, although by yourself increase satisfied and increase your web-site. That implies on your own can address your internet marketing selling prices ahead of on your own even start out advertising and marketing. There is a Local Discussion board, which is ideal for inquiring other contributors for their information, and there is a lot of company. The simply downside pokemon go cheats android is that on your own basically get hold of compensated the moment yourself get paid $50.00. Proclaiming that, it didn抰 get me very long toward take up in the direction of my $50.00. The basically point I would suggest is toward actively advertise your internet site, don抰 go away it in the direction of the ProfitMart staff. As with any organization, it can take season toward establish and persistence is generally a advantage in just this match. Furthermore, track down a Area of interest that is not as a result overcrowded, it is simpler toward market, and create of course by yourself comprise content articles that is allowable through Google Adsense (read through the legal guidelines).Verdict: ProfitMart is a person of the least complicated Designs I consist of noticed in just the Net Advertising and marketing enterprise and is great importance a transfResearch Upon Profitmart: Is This Your Major In the direction of Producing Tens of millions Upon The World wide web?Properly, already, I include read of peculiar names just before, yet this one particular definitely usually takes the cake. What the heck is ProfitMart? The moment I 1st browse regarding this I was a minimal puzzled. The product sales pitch informed me I was using a web for totally free, nonetheless that I experienced in direction of spend $19.95 for each thirty day period? That抯 not for absolutely free!! However upon the advice of a positive good friend, I experimented with out ProfitMart, as a result at this time I can present an sincere appraisal of the procedure.Consequently what is ProfitMart? Very well, I expect yourself contain listened to of Market Promoting. Only, Profitmart will acquire a Specialized niche world-wide-web for yourself (not for absolutely free, nonetheless for a minimal of $19.95 for each thirty day period). The one of a kind detail in excess of the world wide web is that it contains Amazon merchandise, Clickbank items, Google adverts and ebay presently integrated into it. Yourself exactly get your Area of interest market place, and develop a world wide web about it, all the even though creating check more commissions versus the adverts put close to your website. Yourself can increase whichever material oneself will need, offer any solutions or advertise any other associate software package, the net fairly is your oyster.What regarding residual funds I listen oneself talk to? Effectively, for each and every ProfitMart referral your self get hold of a 50% fee, therefore that suggests yourself just require 2 referrals in the direction of get hold of your net for no cost. ProfitMart will too Deliver oneself a reward $10.00 for merely signing up, and will market your world-wide-web until eventually by yourself generate your very first sale. I forgot in direction of point out yourself just take the area popularity of your alternative at no more value and moreover world wide web internet hosting. On your own can terminate your subscription at any time, consequently if factors aren抰 doing work your self won抰 reduce a fortune.As a result click this ga

The Types Of Bmtron GamesThe Types Of Bmtron GamesBM Tron is one of the most used versions kim kardashian hollywood cheat of this trend. A few devoted sites are readily available on the net contributing diverse versions of tron games based on the light bike part. BM Tron, one of the newest and superior online gaming portals has started providing a wide-range BM Tron games in this direction. Some of them are BM Tron snakes, BM Tron version 1.1 and BM Tron 2.0. Games obtainable on these site are free to download and play. We will discuss the three games of BM Tron in detail.BM Tron1.1BM Tron version 1.1 is highly used among online users as a result of various reasons. In the game, the participant is given the ability to choose the players according to the players wish. modification is another advantage which improves the gaming experience of the gamer. The games can modify the colour in regards to the players wish. In this BM Tron game, the user controls his/her move with keypads or AI. The game continues until one of the gamers attains ten points. In case of Team play mode, to end the game, at least one player has to attain 15 points. Trapping the opponent in the most complex manner is the real joy of BM Tron 1.1.BM electric kettle review blog Tron 2.0In this version of BM Tron Game, the player has the minor ability to decide either one or maximum two players. In the case of single player, the player has to outdo the BM Tron 2.0 bot to go to the next level of tron. In this game, the players are distributed under two groups. They are Jade and Violet. Moves and results are dependant heavily on the factor whether the player is a Jade or a Violet. Also, Trapping the opponent is the ultimate formula to win the game.BM Tron snakesIn this form of BM Tron game you’ll find playing options. You have the ability to pick up to 4 players and the colour of the snakes will be adjusted consequently depending upon the number of players. You are also free to play the game alone with your computer. BM Tron Snakes is one of the most basic games of the BM Tron series. To start the game, all you have to do is click the start button and initiate your moves.Tactics to make BM Tron Games more interesting Java Runtime is the underived necessity to run this game. If you don’t have this software in your notebook, you can download it from the Java website. Once your notebook is Java Runtime compatible you can initiate installing all BM Tron games. From different gaming websites, you can download every one of three games free at BM-Tron.com. In order to improve gaming experience and potency of winning, you will need to employ certain tactics in different games. Dodging \”Snake Trails\” is one of the The Types Of Bmtron GamesBM Tron is one of the most used versions kim kardashian hollywood cheat of this trend. A few devoted sites are readily available on the net contributing diverse versions of tron games based on the light bike part. BM Tron, one of the newest and superior online gaming portals has started providing a wide-range BM Tron games in this direction. Some of them are BM Tron snakes, BM Tron version 1.1 and BM Tron 2.0. Games obtainable on these site are free to download and play. We will discuss the three games of BM Tron in detail.BM Tron1.1BM Tron version 1.1 is highly used among online users as a result of various reasons. In the game, the participant is given the ability to choose the players according to the players wish. modification is another advantage which improves the gaming experience of the gamer. The games can modify the colour in regards to the players wish. In this BM Tron game, the user controls his/her move with keypads or AI. The game continues until one of the gamers attains ten points. In case of Team play mode, to end the game, at least one player has to attain 15 points. Trapping the opponent in the most complex manner is the real joy of BM Tron 1.1.BM electric kettle review blog Tron 2.0In this version of BM Tron Game, the player has the minor ability to decide either one or maximum two players. In the case of single player, the player has to outdo the BM Tron 2.0 bot to go to the next level of tron. In this game, the players are distributed under two groups. They are Jade and Violet. Moves and results are dependant heavily on the factor whether the player is a Jade or a Violet. Also, Trapping the opponent is the ultimate formula to win the game.BM Tron snakesIn this form of BM Tron game you’ll find playing options. You have the ability to pick up to 4 players and the colour of the snakes will be adjusted consequently depending upon the number of players. You are also free to play the game alone with your computer. BM Tron Snakes is one of the most basic games of the BM Tron series. To start the game, all you have to do is click the start button and initiate your moves.Tactics to make BM Tron Games more interesting Java Runtime is the underived necessity to run this game. If you don’t have this software in your notebook, you can download it from the Java website. Once your notebook is Java Runtime compatible you can initiate installing all BM Tron games. From different gaming websites, you can download every one of three games free at BM-Tron.com. In order to improve gaming experience and potency of winning, you will need to employ certain tactics in different games. Dodging \”Snake Trails\” is one of the trusty methods to have a greater winning

46 Gratitude Quotes to be Thankful for!46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every morning to get up and say thank you, every morning …… what am I grateful for …… and I’m not just thinking about them …… real racing 3 hack tool online I’m feeling the feelings of gratitude”James Arthur Ray“If the only prayer you said in your whole life was, “thank you,” that would suffice”Meister Eckhart“When we were children we were grateful to those who filled our stockings at Christmas time. Why are we not grateful to God for filling our stockings with legs?”G.K. Chesterton“If you count all your assets, you always show a profit”Robert Quillen“As each day comes to us refreshed and anew, so does my gratitude renew itself daily. The breaking of the sun over the horizon is my grateful heart dawning upon a blessed world”Adabella Radici“You say grace before meals. All right. But I say grace before the concert and the opera, and grace before the play and pantomime, and grace before I open a book, and grace before sketching, painting, swimming, fencing, boxing, walking, playing, dancing and grace before I dip the pen in the ink”G.K. Chesterton“For each new morning with its light,For rest and shelter of the night,For health and food, for love and friends,For everything Thy goodness sends.”Ralph Waldo Emerson“Praise the bridge that carried you over”George Colman“I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder”G.K. Chesterton“If a fellow isn’t thankful for what he’s got, he isn’t likely to be thankful for what he’s going to get”Frank A. Clark“He is a wise man who does not grieve for the things which he has not, but rejoices for those which he has”Epictetus“Gratitude is the best attitude”Author Unknown“We can only be said to be alive in those moments when our hearts are conscious of our treasures”Thornton Wilder“Gratitude is the least of the virtues, but ingratitude is the worst of vices.”Thomas Fuller“There is not a more pleasing exercise of the mind than gratitude. It is accompanied with such an inward satisfaction that the duty is sufficiently rewarded by the performance”Joseph Addison“I feel a very unusual sensation – if it is not indigestion, I think it must be gratitude”Benjamin Disraeli“Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart”Henry Clay“Who does not thank for little will not thank for much”Estonian Proverb“The hardest arithmetic to master is that which enables us to count our blessings”Eric Hoffer“Power takes as ingratitude the writhing of its victims”Rabindranath Tagore“Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, confusion into clarity…. It turns problems into gifts, failures into success, the unexpected into perfect timing, and mistakes into important events. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow.”Melodie Beattie“I awoke this morning with devout thanksgiving for my friends, the old and the new”Ralph Waldo Emerson“We often take for granted the very things that most deserve our gratitude.”Cynthia Ozick“Gratitude is merely the secret hope of further favors”François Duc de La Rochefoucauld “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them”John Fitzgerald Kennedy“Grow flowers of gratitude in the soil of prayer”Verbena Woods“Most human beings have an almost infinite capacity for taking things for granted”Aldous Huxley“When eating bamboo sprouts, remember the man who planted them”Chinese Proverb“Thanks are justly due for boons unbought”Ovid“In this world of sin and sorrow there is always something to be thankful for; as for me, I rejoice that I am not a Republican”H.L. Mencken“Feeling gratitude and not expressing it is like wrapping a present and not giving it”William Arthur Ward“Let us be grateful to people who make us happy; they are the charming gardeners who make our souls blossom.”Marcel Proust“Gratitude is not only the greatest of virtues, but the parent of all the others.”Cicero“Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace and gratitude.”Denis Waitley“Appreciation can make a day, even change a life. Your willingness to put it into words is all that is necessary.”Margaret CousinsI hope you can use some of these wonderful Gratitude Quotes as inspiration and a reminder of the how blessed we really are.46 Gratitude Quotes to be Thankful for!Daily, I make sure that I openly acknowledge the things in my life that I am grateful for, and over the years I have collected a number of fantastic famous Gratitude Quotes. I hope you like them…Including famous quotes of gratitude that might inspire you and move you world of tanks blitz hack cheats tool towards manifesting your destiny too, this collection has been put together after searching to find the finest. There are hundreds of gratitude quotes, but I have selected the best so that you don’t have to plough through pages to find a gem.Find a Famous Quotation of GratitudeQuotes on gratitude can be inspirational and helpful when you are feeling grateful – and when you are not, and maybe need a nudge. Perhaps this one from William A. Ward is one of the best from my list:-“God gave you a gift of 86,400 seconds today.Have you used one to say “thank you?””Inspirational Quotes of GratitudeIf you have seen The Secret movie many times, then you may even be able to quote from some of the teachers. Here are a couple that stand out:“Whatever we think about and thank about we bring about”Dr John F Demartini“Gratitude is absolutely the way to bring more into your life”Marci ShimoffTo Express Gratefulness Famous Quotes helpIt is true that the more you are thankful and express your gratefulness for your life and everything in it, the more you add energy to the vibrations you are sending out – and the more the Universe sends back to you. Here is a famous quote of gratitude from one of my favourite old books: The Science of Getting Rich.“The more gratefully we fix our minds on the Supreme whengood things come to us, the more good things we will receive,and the more rapidly they will come; and the reason simplyis that the mental attitude of gratitude draws the mind intocloser touch with the source from which the blessings come”Wallace D WattlesGratitude Quotes“Gratitude is a quality similar to electricity: it must be produced and discharged and used up in order to exist at all”William Faulkner“If you want to turn your life around, try thankfulness. It will change your appnana cheats ios life mightily”Gerald Good“Gratitude is the fairest blossom which springs from the soul”Henry Ward Beecher“Gratitude is the heart’s memory “Jean Baptiste Massieu“The Pilgrims made seven times more graves than huts. No Americans have been more impoverished than these who, nevertheless, set aside a day of thanksgiving”H.U. Westermayer“Grace isn’t a little prayer you chant before receiving a meal. It’s a way to live”Jackie Windspear“Silent gratitude isn’t much use to anyone”G.B. Stern“It’s been such a powerful exercise, every m

Universal Stencil For Home T-shirt BusinessUniversal Stencil For Home T-shirt BusinessHere Is A New Business Opportunity You Can Do! Be Your Own BOSS, Never Punch Another Time Clock when you Start a HOME BUSINESS for Under $300.00 !!! Use your Computer to Create Your Own Artwork or Designs In Minutes in order to Print or Paint on T-Shirts with the NEW UNIVERSAL STENCILS. You will find that using our New Stencil Maker is Fast and Easy to do. And this is NEW and there is Nothing Like It Available Anywhere on the Internet. You will be First to Explore All the different ideas these Universal Stencils Produce. Use them for Your Business, Craft or Hobby Projects! There are millions of ways You can use YOUR Ideas and these stencils. And if you know anything about the “Old Way” of making silk screen printing stencils you will be amazed at just how very easy this new system actually is. You can forget Wash-out Stations, Time-Consuming Screen Stretching, Screen Gluing, Messy Emulsions, Long Drying Times, and One-Use Applications. The UNIVERSAL STENCIL lets You make prints on T-Shirts much Faster and Easier than Silk Screen Processes, giving you much better profit margins. You decide What you Produce, When and What Quantity. The entire UNIVERSAL STENCIL system would Easily fit on a Card Table, and take just minutes to complete, unlike Messy Silk Screen Systems that require several work stations to dominations hack process. You Can Easily Make Anything Any Silk Screen Printing Business Can Do…..And You Can Do It Easier, Faster And Cheaper! Best of all, Each Stencil Will Make Hundreds Of Marks on T-Shirts AND other items such as Glass, Metal, Wood, Fabric, Paper, Plastic, Signs, Cardboard, Leather, Marble, and Ceramics to name just a few. Use your Stencil Over And Over Going From One Project To Another and BACK. You Can Use Paint, Glass Etching Cream, Metal Etching Electrolyte and Even Ink To Etch, Print, or Paint On Fabric or Almost Anything! Get Creative ?There are No Limits!! DO NOT Throw that Stencil Away — you can save your Stencil, Clean it, Dry it, and RE-USE IT Hundreds of Times!! The Universal Stencil is NON-TOXIC and you use no harmful chemicals for clean up. Be Successful!! Give yourself the Freedom to let your Imagination and Talent run Wild to Create anything on Fabric, T-Shirts, Sweatshirts, Hoodies, Reusable Shopping Bags and Totes, Mouse Pads, Hand Bags, Stickers, Towels, Napkins, Portfolio Bags, Drink Mugs, Binders, etc. in Minutes in any Color with Paint, Etch Creme or Ink. This New system is so Quick, Easy, and Economical pixel car racer hack cheat online — Anyone Can Do It — in Minutes! Here are a few ideas. You can Sell to: – Schools 8 ball pool cheats tool (Add Names and Numbers to team uniforms) – Bands (Customize Uniforms and Mark Band Instruments and Equipment) – Churches – Restaurants – Political Parties – Flea Markets – Fairs – Fund Raisers – Sporting Goods Shops – Card Shops – Commercial BusinessesThere you have it…A New Stencil Making System that will open up a world of Great New Possibilities for you and allow you to use Your Talent and Ideas to have a lot of Fun and make some real Money making and selling T-Shirts and hundreds Art and Craft items. You are only limited by your own Creativity and Energy. Let your Artistic Ideas flow and enjoy creating things you have put off before as too much work, too complicated, or you needed 100 of the same item. This new system cuts through all of that and Frees You up to “Multiply” yourself if you are creating any item or artwork that needs to be “Produced” in almost any quantity. So why not explore this idea while these new kits are on special.Universal Stencil For Home T-shirt BusinessHere Is A New Business Opportunity You Can Do! Be Your Own BOSS, Never Punch Another Time Clock when you Start a HOME BUSINESS for Under $300.00 !!! Use your Computer to Create Your Own Artwork or Designs In Minutes in order to Print or Paint on T-Shirts with the NEW UNIVERSAL STENCILS. You will find that using our New Stencil Maker is Fast and Easy to do. And this is NEW and there is Nothing Like It Available Anywhere on the Internet. You will be First to Explore All the different ideas these Universal Stencils Produce. Use them for Your Business, Craft or Hobby Projects! There are millions of ways You can use YOUR Ideas and these stencils. And if you know anything about the “Old Way” of making silk screen printing stencils you will be amazed at just how very easy this new system actually is. You can forget Wash-out Stations, Time-Consuming Screen Stretching, Screen Gluing, Messy Emulsions, Long Drying Times, and One-Use Applications. The UNIVERSAL STENCIL lets You make prints on T-Shirts much Faster and Easier than Silk Screen Processes, giving you much better profit margins. You decide What you Produce, When and What Quantity. The entire UNIVERSAL STENCIL system would Easily fit on a Card Table, and take just minutes to complete, unlike Messy Silk Screen Systems that require several work stations to dominations hack process. You Can Easily Make Anything Any Silk Screen Printing Business Can Do…..And You Can Do It Easier, Faster And Cheaper! Best of all, Each Stencil Will Make Hundreds Of Marks on T-Shirts AND other items such as Glass, Metal, Wood, Fabric, Paper, Plastic, Signs, Cardboard, Leather, Marble, and Ceramics to name just a few. Use your Stencil Over And Over Going From One Project To Another and BACK. You Can Use Paint, Glass Etching Cream, Metal Etching Electrolyte and Even Ink To Etch, Print, or Paint On Fabric or Almost Anything! Get Creative ?There are No Limits!! DO NOT Throw that Stencil Away — you can save your Stencil, Clean it, Dry it, and RE-USE IT Hundreds of Times!! The Universal Stencil is NON-TOXIC and you use no harmful chemicals for clean up. Be Successful!! Give yourself the Freedom to let your Imagination and Talent run Wild to Create anything on Fabric, T-Shirts, Sweatshirts, Hoodies, Reusable Shopping Bags and Totes, Mouse Pads, Hand Bags, Stickers, Towels, Napkins, Portfolio Bags, Drink Mugs, Binders, etc. in Minutes in any Color with Paint, Etch Creme or Ink. This New system is so Quick, Easy, and Economical pixel car racer hack cheat online — Anyone Can Do It — in Minutes! Here are a few ideas. You can Sell to: – Schools 8 ball pool cheats tool (Add Names and Numbers to team uniforms) – Bands (Customize Uniforms and Mark Band Instruments and Equipment) – Churches – Restaurants – Political Parties – Flea Markets – Fairs – Fund Raisers – Sporting Goods Shops – Card Shops – Commercial BusinessesThere you have it…A New Stencil Making System that will open up a world of Great New Possibilities for you and allow you to use Your Talent and Ideas to have a lot of Fun and make some real Money making and selling T-Shirts and hundreds Art and Craft items. You are only limited by your own Creativity and Energy. Let your Artistic Ideas flow and enjoy creating things you have put off before as too much work, too complicated, or you needed 100 of the same item. This new system cuts through all of that and Frees You up to “Multiply” yourself if you are creating any item or artwork that needs to be “Produced” in almost any quantity. So why not explore this idea while these new kits are on special.

  1. Walter AdamsonWalter Adamson04-13-2011

     
    I think that there is another side of the whole industry which needs to be rebuilt. While it is nice to say that there is a place for quality journalism, as opposed to the rabble of the blogsphere, in reality "quality journalism" has become a myth. 
     
    The newspaper industry and its journalists are not producing independent well-researched news. The final nail in the coffin was clearly the Gulf War and then Iraq and Afghanistan. Amazingly, journalists even appeared proud of their "embedding" – the adrenalin went to their heads! Even the BBC failed to do independent research, it just pumped out the propaganda.
     
    It's not just these wars where 99% of journalists are seen to be empty channels, but throughout the whole political system of "connections" and "access". Sadly, in the wars, the very very few independent journalists had (have) a very much higher death rate, so we have little chance to hear their stories. Thankfully the internet does provide a medium for those that survive.
     
    If the NYT really wants to re-invent itself, it needs to clean out the vassals that purport to be journalists at the top middle and bottom of the organization and start again. Then it could really make a mark on the future of newspapers and be something well worth paying to read.
     
    Walter @adamson
    http://xeesm.com/walter

  2. Trent SherrellTrent Sherrell04-13-2011

    Axel and Walter,
    I believe you both speak a lot of truth in your critique of the news media business. As a fairly new UXArchitect at a major media organization (company name will remain silent to protect the not-so-innocent… me!) I know the advertising "drug", content aggregation, and user generated content, to name only a few issues, are very real hurdles faced by the business.
    Personally, I am a full proponent for your call to action. It is going to have to happen. Problem is, in the short term, it may seem more like a 180 degree turn than tacking to the direction of the wind. Examples abound which harken to the road ahead. To your point Walter, look no further than the current Libyan uprising and the use of Kickstarter to leverage the power of social media and the crowd to fund small, independent reporters. [See http://tsherrell.us/fFaS8L for Mashable's reporting on the story.]
    I am looking forward to reading how (and if) Ms. Robinson responds – both from someone in the media business as well as an alumni of the Social Media Academy.
    Great letter Axel. Great comment Walter.
    Kindest regards,
    Trent Sherrell

  3. Axel SchultzeAxel Schultze04-13-2011

    @Walter – agree to a certain extend. Advertising dependence is the single biggest drug the news industry needs to get away from. I guess war stories are very different. There are forces that journalist need to comply with in the interest of the respective nations.

    @Per (thanks for your feedback in the Social Media Academy group on Facebook Here is my comment: The money will come from content consumers. I know it's all free – but it really isn't. Think "experience" not content. Fashion is just a bunch of sewed together fabric – yet it's the experience to ware a Gucci piece. :) So the reinvention of editorial systems is the actual million-dollar question that needs to be answered.
     

  4. adminadmin04-13-2011

    Bob Thompson commented on this at Social Business one, and I thought I share Axel’s answer here too:
    Thanks for the comment Bob. I should have been more specific on the advertising part. I'm not seeing the dependency as an integrity issue – but as a business model issue.

    Please take a moment and read the NYT Annual Report 2010. All the core thinking, the strategy, the outlook centers around advertising. Now if you look deeper into their sales organization you will see the same thing: It's all about advertising. If you talk to "old school journalists" they tell you the same thing: "it's all about advertising now". In today's world a publisher thinks, advertising and revenue stream from advertising from early in the morning til late at night. Now – obviously there is a lot of thinking about content and readership too – but even here it is in the light of getting more advertising in order to sustain the publication.

    If you would take the same amount of executive thinking and energy and put it all around one thought:

    "What value can I create for my reader that is big enough to offset the cost to create that value"

    I'm absolutely certain that a business model will evolve that creates a value balance between the value provided and the value paid for. If not – there is something wrong with the business model, at least in my opinion.

    Let's assume advertising is rapidly moving elsewhere and there is no significant advertising revenue available to publishers any more. That publisher is dying because the business value they originally provided is not offset by the revenue they generate. That means their business model or their business value is just not there. And that is exactly why publishers die. By the way – for the same reason software vendors die if all they do is bet on advertising revenue stream. That is why blogger couldn't sustain their blogs because the hoped to get revenue from advertising didn't come in. That is why events die because they can't get enough advertising sponsors, why video channels die…

    And we are beginning to see search engines die because also they are entirely dependent on advertising revenue.

    Dependency on advertising revenue is as old as advertising itself. And so is the death those advertising dependent organizations are dieing from.

    I totally agree with you about lack of innovation. Right now all the innovation circles around their core business model, which is advertising. And here we have the problem again.

    I'm not at all against advertising. We are starting to offer advertising any soon in our own business – but I *never, ever*, want it become our main source of profitability.

  5. Walter AdamsonWalter Adamson04-14-2011

    @axel, "embedding" is just the visible inescapable revelation of the journalistic malaise – it happens everywhere else as well but since the adrenalin doesn't rush to their heads in these other fields they don't gush it out. Embedding came naturally because of they saw nothing unusual in the practice of being PR agents for their sources. The proof of this assertion is the outcry which occurs when one of "their own" breaks ranks. It's that obvious.
    Walter

  6. Laureen EarnestLaureen Earnest04-15-2011

    Axel, I appreciate your wake up call to an industry sorely in need of regeneration.  The internet  has changed how we find, access, and create information and publishers have to figure out how to get in front of their subscribers in new ways and provide various methods for doing so.  
    With more information than we can possibly consume readily available it is now the job of the consumer themselves to "filter" what is it they want to consume.   Back in the day it was the TV / Industrial complex that interrupted our lives with what they felt we should hear.   And yes lately it seems news has to have some sort of spin to it — (not just the facts ma'am)  — but a bunch of talking heads talking over each other adding little value to a conversation.  Is it any wonder we as consumers tune out?      
    Quality is and will remain "the" differentiator of information …. as the authentic will naturally stand above the spin.    With a large reputation for quality it only seems natural they can step up to this task, but must uphold themselves above the norm to pave this new path.  
    Second, why not go wide by providing the consumer many different "on-ramps" to a paid subscription?   For instance if I want to only read the section on the Arts or the section on Sports on a daily basis — that is what I subscribe to.   Perhaps on another day I'd want to read the entire paper and on that day "buy access" to it.    On another day I'm doing research and need to access archives on a given subject — that too would have it's own price.    And let's not forget the ability to have an "in-context" payment experience … a micro payment 2-click process embedded in the online paper that for a few cents allows you to read the entire article and pay as you go.   
    Now .. lets not forget the "hard-copy" printed on the press version  … for on Saturday mornings it is the ritual in our household to enjoy the morning at the breakfast table with their spouse having coffee and sharing the paper.   The only hard copy they subscribe to in a given week is Saturday … but none the less, consumers still want this option too.   Yes it may cost more than online … but who wants to give up their rituals.    Besides there will be plenty of fans needing to buy hardcopy to frame up for their den when the headline reads  "Steelers in 7th Heaven!" … having just achieved their 7th Super Bowl title … or others who would enjoy simply burning this hardcopy headline succumbing to defeat.      
    It seems crazy to me that in the "information age" those with the most history of providing "information" have waited this long to think outside the box and adjust their business models accordingly.    If I was to recommend how they should proceed it would only include significant council sessions with the forward thinking entrepreneurs available at Sobizco  — for they will present not only how to make "shift happen", but the incremental steps to get to a fresh perspective and implement changes the 21st century consumer will embrace.           
     
     
     

Leave a Reply