Monthly Archive for: ‘May, 2011’

NEW: Social Media Manager Certification Program

For the past two years we were focused on the social media strategist education. We actually coined the term Social Media Strategist about two years ago when it was clear to us that social media in corporations is a strategic engagement. We were fortunate enough to have attendees from world class companies including 3M, ADP, Dell, EMC, Oracle, Qwest, Salesforce.com, …

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Managers over 40 with highly attractive social media assets

Social media is great for 20 somethings, social media is a marketing responsibility and earth is a disk. OK the older generation with managers above 40, have quite a challenge to get their arms around social media. But the business starters, college kids are not so much better off just because they are young, learn faster and are more agile. …

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Hiring a social media director – maybe you shouldn’t

There are approximately 14,000 open social media jobs, most being the social media director, who's initial task would be helping the company to define a social media strategy. While this is a great development, I'd like to ask the question: "Is this really the best way?"

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Help Jackie get a scholarship

Help Jackie get a scholarship Do it the fun way: Play Empire Avenue and find 500 "investors" buying min 100 shares for SMACAD by May 16 Obviously it is a game and no real money is involved Social Media Academy decided to give one scholarship for the Social Media Strategist Class in every trimester for one person who is highly engaged in the …

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The rise and fall of social media projects

Sorry – I guess we crashed with our social media campaign While social media in business is in full swing and many companies are gain a serious competitive advantage – more and more businesses are failing to get any success out of social media. Often times the whole social media engagement is put to bed after a few failed attempts. …

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