Monthly Archive for: ‘June, 2011’

Dear Larry Page – Remember Innovation?

I'm sure you can do better than copy (for a second time [Orkut]) what's already out there. Think Innovation. May I make a suggestion for your social media engagement? I personally don't believe Google+ will have a great impact other than some noise in the next few weeks. Your other social network Google Orkut was not a bad product either …

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Are you a social couch potato?

Jorge Purgly is the undisputed No.1 in Xeesm visits. What makes him the No.1? Here are a few things that really matter – it's all about 'xee and be xeen': 1) Don't be a social couch potato And please don't say "I have no time" – that's like saying "I have no time for my customers, partners, vendors, friends and …

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Did you SEO your Facebook Page?

Kelly Chan posted a good article about SEO on Facebook pages on Social Media & Technology Here is the essence: Choose Your Facebook Page Name Carefully Choosing your Facebook page name should not take much more effort than remembering the name of your business. While some blog authors get kitschy and creative with blog titles, your Facebook name should reflect …

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Recap Online Management Briefing How to hire a social media director?

Thanks to all participants in our webinar today. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've made the presentation available her: Presentation PDF also available via Slideshare You may also want to read this page: "Selecting a social media strategist"    

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Hiring A $180,000 Social Media Director

This is no easy task. Once you look under the hood what you need – you will have a hard time to find one. There is currently one capable social media strategist for approximately 1,000 open positions.   The Social Media Director should be able to do the following: 1) Making a thorough assessment Hopefully using some proven audit or …

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Online Advertising Shift – $120,000 for Twitter Trends

The world is rapidly shifting to social media integrated advertising. Twitter's Adam Brain explains: "Promoted Tweets offerings are auction-based while Promoted Trends now cost $120,000 per day – up from $25,000 to $30,000 at launch in April 2010" ZDnet writes: "Great news: Promoted Trends on Twitter now cost only $120,000 per day! The obviously surprised ZDnet journalist Stephen Chapman writes: …

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Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

Are you having trouble to blog about your thoughts and experience or just about things that are on top of your mind? Is it because your writing sucks, your grammar is terrible and some PR freaks tell you that you have to have somebody to proofread and review it before you actually post it? Well – try to read this: …

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LinkedIn: Degraded

The question "How social are social media companies" are not new. And that LinkedIn kind of leads the less social companies isn't new either. But this is just to sad to be funny: "Dear valued member" – why not say "Hey – what's your face." Or is your database so bad that you can't even pretend to be a bit …

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In Empire Avenue Social Capital Rules

Are you too serious for a game? Well – then here maybe a game you should consider exploring. It is actually much more than a game. Empire Avenue The general mechanic of Empire Avenue is this: You invest in your friends by buying and selling virtual shares. The more active they are the further grow their value and if you …

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