Engaging Customers is actually a bad idea

You heard it a million times: "Engage your customer". And you didn't really – didn't you? Simply because it is very complex if you look at your team of 1,000 employees. Engagement is actually a pretty complex process when you look under the hood. Blasting out some email shots and posting a 50 feet declaration of love on time square isn't cheap but it wasn't complicated. 


Now how would one engage a team of 1,000? Continue reading “Engaging Customers is actually a bad idea”