Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization.
CIO or CMO?
In many of the larger organizations the CIO (Chief Information Officer) is busy taking care of network infrastructure, computing power, security, ERP systems and much more. And so it is actually the CMO who is weaving the network for the market interaction model that has just expanded like the big bang over the universe of a business. In other words the new CMO will gain significantly more influence and watch the business as a whole – no longer just from a promotional perspective.