Monthly Archive for: ‘January, 2012’

Marketing Re-engineering and the new CMO

Social media spans the whole gamut from marketing, PR, support, product management and sales through the entire organization. Social Media became the new way for higher integration with the market. It offers marketing departments a whole new opportunity to interact with the entire organization. CIO or CMO? In many of the larger organizations the CIO (Chief Information Officer) is busy …

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Social Media Power & Politics

The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people. In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, …

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