The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people.
In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, Barack Obama has a higher rank in the US population than all other candidates together. So far so good but what does this really mean?
Influence is a complex and complicated beast. And social media is an interesting way to learn more about influence than we ever could in the past. One thing is for sure: Extroverted and highly exposed people who made up their mind and publicly state what they think have a higher degree of influence than those who wait and see and wonder.
It is no coincidence that those natural influencers are using the social web to continue making their mark. But with the "Democratization Of Influence" pretty much everybody has at least an opportunity to become an influencer too. More so – it is getting much harder to influence the masses with the old tools of mass media. And as such extroverted social media user are now outperforming traditional media in reach and amplitude.
As the presidential campaigns are progressing more and more people will make up their mind and also publish their opinion. Likes and follows seem to be a trivial vote – but actually not much different than the check mark on the ballot paper – isn't it?
Balance of Interests. It will be very interesting to watch how social media will be used by the candidates to gain attraction and influence the public – and in the same time how the American people will leverage social media to ensure that their opinion is reflected in the result of the presidential election on Nov 6, 2012.