Social Media Power & Politics

The presidential campaign in 2008 was a milestone in Social Media history. Where does it go in 2012? As of now President Obama is the clear leader in the race for president in 2012 when we read the emotions of the American people.

In accordance to Overdrive Interactive who managed to accumulate all the data points in the social web, Barack Obama has a higher rank in the US population than all other candidates together. So far so good but what does this really mean?

Influence is a complex and complicated beast. And social media is an interesting way to learn more about influence than we ever could in the past. One thing is for sure: Extroverted and highly exposed people who made up their mind and publicly state what they think have a higher degree of influence than those who wait and see and wonder.

It is no coincidence that those natural influencers are using the social web to continue making their mark. But with the "Democratization Of Influence" pretty much everybody has at least an opportunity to become an influencer too. More so – it is getting much harder to influence the masses with the old tools of mass media. And as such extroverted social media user are now outperforming traditional media in reach and amplitude.

As the presidential campaigns are progressing more and more people will make up their mind and also publish their opinion. Likes and follows seem to be a trivial vote – but actually not much different than the check mark on the ballot paper – isn't it?

Balance of Interests. It will be very interesting to watch how social media will be used by the candidates to gain attraction and influence the public – and in the same time how the American people will leverage social media to ensure that their opinion is reflected in the result of the presidential election on Nov 6, 2012.




3 Replies to “Social Media Power & Politics”

  1. Axel,
    What I hope to see is the reaching out to Obama and other candidates by the population who wants to publicly encourage, change, refute, or otherwise make sure their candidates answer questions, state their views and allow us to know the man who might lead this country. This is the time to share and decide who you can trust. Will the candidates be our Trust Agents? 

  2. Good point Wendy – I have the feeling that both the President and the American people will be more engaged than ever before to turn this country around. This is a grandiose development.

  3. Your focus on difonetiins is extremely important. Business owners understand ROI, some (many) don’t understand the value of social media. Without clear difonetiins communication fails, expectations will not be met then the tool will be blamed for the failure. Much like me blaming a hammer for not being able to build a house with it.Social media can be used to as part of a well defined customer satisfaction strategy. One of the traps we can fall into is measuring all that can be measured then trying to use all these metrics to justify our actions. A better method is to step back, review the overall goals, implement strategies that we believe will work then measure how we doing in the achievement of those customer satisfaction/service goals. Clearly, this is contrary to the measure all we can and throw out what doesn’t meet some arbitrary standard however (1) shouldn’t we be focused on the outcome, (2) isn’t learning from failure the key to success and (3) shouldn’t we be using key predictive indicators to help guide our implementation.Thanks for the post, the stress on difonetiins is extremely relevant especially as we strive for great results as clearly understood difonetiins led to clearly defined goals.

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