Twitter for total idiots… and executives

I began tweeting being an executive of my former company – I remember what it was like when I started ;)

If you google “how to use twitter” you’ll receive over 10 Million results.  Brilliant tips and tricks how to set it up, how to follow etc. but how should I actually make use out of Twitter was not really to find – obviously I did not have the time to grind through 13 Million results.

I searched for “why should I use Twitter” and the results were still 85,000 – but most were an epic explanation what Twitter is.

Michael Campbell writes: “Twitter is a way to get your message out”, uhh really? Blogul says “It is a cross between blogging, texting or SMS” hmm, if I’m not doing either am I off? Wayne Moran posted: “Twitter is all about the relationship and the socializing.” true,  but is that helping those who don’t know?

So why should I use Twitter?

Continue reading “Twitter for total idiots… and executives”


Do you really think that your Social Media Strategy can work in your business without a cross functional engagement??


If you answered yes, think twice…

It is all about connecting from many to many, not from one to a few… but collaborating, communicating, expanding.

Yes it is the users, consumers and fans that will define your products and your strategy ultimately. Consumerization is a reality and you will need to engage internally to accommodate.

Or do you prefer to ignore 1.3 billion (and growing) users of social networks? Don’t you think they are consumers lively connecting with your brand and their influencers? how fast can your brand reputation be ruined after exhaustive efforts to position it ahead? in the other hand , how nice to penetrate in this new territory with an effective network engagement through the power of your communities?

That is why you need  a plan, a strategy that can drive this new force and position you ahead in this revolution. This is where you engage full force. Like a World famous Technology maker says : “The power of we, is much better than me…”this is true, and you can only win if you have a cross functional engagement from inside out and connected to external users, communities partners and so on.

Social Media can help you , Social Media can finish you.

But this is just my opinion, what do you think?