Monthly Archive for: ‘April, 2012’

Social Media 2004 – 2040 – At just the tip of the iceberg

We talked to several people, business owner, marketing manager, social media practitioner what they would really love to see down the social media road. We then tried to draw a┬átrajectory from where we are, what people dream of, and where it may go. This post is the beginning of a story that we plan to continue. Where are we going? …

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No.1 reason why social media strategies fail

If you are listening to 1,000 social media practitioner you get 1,000 different ways and ideas how to deal with social media. Typically just tactical ideas, most of them start with how you can use certain tools and a variety of other inputs. Once you get in touch with more experienced consultants they will tell you stop the experimentation and …

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New Social Technology Tools & Latest Innovations

Silicon Valley remains to be a phenomenon when it comes to technology innovation and startups. And Social Media is no difference. XWeek is an initiative from XeeMe Inc. helping users around the world getting a view into those technology boosters before they become as well known as Facebook, LinkedIn, Twitter or lately Pinterest. Every other week users will be introduced …

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A Social Media Strategy is like Sex – those who have it don’t brag about it

My friend Bob Thompson wrote an intriguing post about the status of Social Media, which in turn sparked this post. Basically those companies who have a brilliant social media strategy don’t brag about it. And the reason is simple: Why should you share some of your most significant competitive advantages. As many of you know, I’m involved in several of …

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