Monthly Archive for: ‘May, 2012’

Top 15 Social Media Rules for Business Leader

Rule #1 Connections If you hate to read about people walking their dog, eating pizza or making you rich in 3 weeks: You are connected with, or are following the wrong people. What you read is who you connected with Rule #2 Time Management If you are not sure how much time you should spend in social networks? Don’t spend …

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Comcast CEO about company culture change

While this is from 2009 it tells an interesting story about how a CEO pretends that Social Media changed the face of Comcast. Sadly Comcast could never got to a point where the positive front end was igniting more change in the back end of the company. A pattern we see in many very early engaged companies who never actually …

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Pan European Social Media Effort

We blogged about this project before and I thought I give an update. For those who don’t know: The European Commission in Brussels initiated a program called “Digital Agenda Europe” and within this initiative 8 focus groups of which one is Social Media. Based on the overarching goal of a program called “Europe 2020″ we created the following objective for a …

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Why we are still accusing “Companies” to fail – not their teams?

We all hear people saying “companies” do that or don’t do this. Companies don’t care about customers, companies don’t understand social media and on and on. I feel it would be helpful to change terminology towards the team of company X does this or fails to do that. The management of company X and so forth…. Companies are legal bodies – …

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Social Media Time Management – Stunning Effects – Part I

How can you build a trusted network  without spending hours and hours each day? How is it possible that some high ranking executives from Billion Dollar companies spend time in the social web while somebody working in the trenches cannot? Why chose other executives with equally big organizations to not participate at all – still wondering why they are just …

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Why creating a USP may put you in disadvantage

By accident I came across an older blog post defending the creation and even focus on developing a USP . Ironically that sparked a series of thoughts leading me to the believe that the USP is indeed dead. The picture of the unique Apple which is clearly different and immediately stands out of the crowd of all the other apples …

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How to get executives fully comprehend Social Media?

I guess you all rationalized that Social Media projects are typically difficult to close and painful to execute if executives are not well aware of the impact of Social Media to their business. The single biggest problem is that most executives do not speak your language. Getting your or your client’s executives to understand Social Media has become for many …

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Social Media Strategy For European Union

This is a great case for a social media strategy on some of the highest levels The EU is committed to invest Billions of Euro specifically into the digital advancement of EU Member countries and their respective businesses. The EU Commission fully comprehended that the digital infrastructure is the next most important investment of a developed nation. Clean water supplies, …

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