Expanding market reach has always been one of the biggest advantages of indirect partner channels. And in the Social Media age this is no different. It is actually an advantage like no other if that force can be unleashed.
We all learned, Social Media is not just another channel to blast a message out. Social Media is primarily about Relationships. And one of the biggest challenges is to leverage the new media with existing Resources to be as approachable as possible and build customer Relationships that are valued and lead to Recommendations and at the same time extend the company’s Reach.