A healthy mid market is part of the secret sauce for a well oiled economy. In Germany, one of the most stable economies in the world, 99% of all businesses are mid market companies, mostly privately owned and employing 70% of all people. Also in the US the mid market is about 99% of all businesses but employs only 16% of all people. Growing that US mid market is probably the most significant improvement to the US economy.
A pan European social media initiative is created to strengthen the mid market even further with a clear objective:
Stimulate small and medium size businesses and innovative start-ups leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market. Specifically we want to double the number of businesses, actively engaged in social media who created new jobs, year over year till 2016.
Growing the US mid market
There is no reason for not developing a similar initiative in the US. 14 Million registered US business represent a huge potential for growth and the much needed economic stability.
The 300 leading US food brands are owned by just 10 enterprises and control over 80% of the entire food supply. There is enormous room for innovative medium size businesses, room for investment opportunities and room to make significant contributions to the US economy.
While the reason for merging all 26 US auto makers into 2 brands was “economy of scale” – it turned out to be one of the biggest mistakes in auto history. There are more automakers on a global scale than ever before and the two remaining US behemoth struggle to survive. Also here is a lot of room for innovative auto maker and new investment opportunities.
While investors in the tech industry focus almost exclusively on latest innovations, the more traditional technology improvements are left to five remaining US software companies: Microsoft, Oracle, Symantec, Adobe and CA. Long overdue investments in innovative start-ups creating new operating systems, Browsers,Internet application and more are currently not happening but carry a huge opportunity to strengthen the tech leadership and create additional jobs.
Whether it is high tech, auto or the agricultural industry, or any other industry for that matter, social media can make a significant impact on the business growth. The new media not only lowers marketing expenditure but provides new ways of interacting with the market in general, improve the customer experience and optimizes serviceability.
A Pragmatic Plan
We need to build teams across all states helping business owner leverage social media and grow their business. We need to identify investors who are interested in investing into innovative mid market companies. We need to create awareness for the plan across the country. We need to develop a financial plan to execute the initiative.