Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen.

The Social Media Strategy Handbook

It became best practices to create a Social Media Strategy Handbook for each social media project documenting everything including the ultimate goal and purpose, initial market research, SWOT analysis, strategy, programs, actions, social presence, resources, budgets, reporting and the ROI.

We are sharing two examples of those strategy books that were created by attendees of the Social Media Strategist class. One was for Lindt Chocolate and one for a Hotel & Spa in the Caribbean. None of the information provided here is confidential – everything can be found in the public social web. Continue reading “Creating a Social Media Strategy Handbook”

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors.

Alternative Growth Strategies

The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer and producer of almost any good or service.

As a result executives, business owner, social media manager and other business people joined forces and developed alternative growth strategies leveraging Social Media as an inexpensive and more humanized way to expand into new markets.

The Conference Objectives

The Digital Sunrise Conference is about three major aspects of business growth:

  1. Get managers and business owner from all over Europe meet and network
  2. Learn about alternative growth concepts as a way to overcome economic slow downs
  3. Rationalize the potential of Social Media based business strategies (not marketing campaigns)

Details & Registration

It would be great if you can join the conference and also help spread the word.

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“.

No project success – No Reference

The consequence of failing projects – beyond the fact that it failed: here goes a potential reference customer.
Agencies have to come to a bitter realization:

Taking a print brochure to the web was an important transition
Taking a webpage and share it with friends is meaningless

Tens of thousands of agencies and social media consultants struggle to run their business. The social web is just NOT what so many people think: “just yet another marketing channel”.

10 things successful agencies do differently

Successful teams think entirely different and help their business clients to think through the entire chain of implications of a social engagement rather than just selling followers, fans and a page. And this is no different whether it is a 25 people small business company or a 25,000 employee global enterprise. Continue reading “Thousands Of Social Media Agencies/Managers At Risk”

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NEW: Social Presence Methodology

After three years we are updating our methodology set. While our methods are all technology independent and don’t need an update whenever a new tool comes in or one goes out, we still fine tune our methodology set.

What has changed

1) Presence Management

Managing a social presence has grown to a very critical point that we call it now strategic. While in the  past years defining and managing the social presence was a rather easy task – it has grown in complexity in just the last two years. Today almost every department has their own page on Facebook, their own twitter account in parallel to personal accounts and the same for Pinterest, Facebook or LinkedIn groups and so forth. In addition, businesses realized the enormous brand power their teams can contribute when more and more of their employees are getting active. The presence related questions that need to be answered include: Continue reading “NEW: Social Presence Methodology”

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Over 70% of Social Media initiatives FAIL

Here is what happens:

Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver.

Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care of feedback. We also do social media monitoring.

Customer: Great – here are $3,500 per month and I expect you double my followers, grow my fan base, steer up some noise and generate solid leads for me.

Agency: Done deal – we’ll start tomorrow morning. Continue reading “Over 70% of Social Media initiatives FAIL”

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