Monthly Archive for: ‘August, 2012’

Creating a Social Media Strategy Handbook

95% of the customers had a choice when they purchased the product or service in the first place, they had a reason for their selection. The single most successful way to use social media is empowering customers to share that reason and turn it into recommendations. The single biggest challenge: make it actually happen. The Social Media Strategy Handbook It …

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Can social selling revitalize the image of sales?

Sales is undergoing the most massive changes since many decades. Compare it to the change from Hawkers tray to selling in tie and suit. Or the transition from horse drawn carriages to taxis. Yet 90% of the experienced sales people will deny that change. Here is a process we introduced about 2 years ago with good success after lots of …

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Digital Sunrise Conference, Cannes Nov 22-23

The Social Media Academy is one of the official DSC12 sponsors. Alternative Growth Strategies The two day event is addressing alternatives to traditional and rather costly growth models. As we all know, the global economy influences health and wealth of even the smallest local businesses. “Globalization” is no longer an enterprise level topic but highly relevant for local manufacturer, farmer …

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Thousands Of Social Media Agencies/Managers At Risk

I recently wrote a post “Over 70% of Social Media initiatives FAIL“. I received more personal responses on that one post than on all posts I wrote in the past 5 years together. It inspired my to write this response to the overarching question: “What shall we do“. No project success – No Reference The consequence of failing projects –¬†beyond¬†the …

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NEW: Social Presence Methodology

After three years we are updating our methodology set. While our methods are all technology independent and don’t need an update whenever a new tool comes in or one goes out, we still fine tune our methodology set. What has changed 1) Presence Management Managing a social presence has grown to a very critical point that we call it now …

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Over 70% of Social Media initiatives FAIL

Here is what happens: Customer: We need to get our number of fans up, some more follower and some really hot buzz campaign. We need some agency who can really deliver. Agency: We can do that for you. We have people who setup your presence, tweet for you and do some blogging. We upload a few photos and take care …

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