New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education.

Enhanced Education Program

New Classes

Certified Social Media Manager

Certified Social Presence Designer

Certified Social Media Partner Manager

See the complete program overview 2013

Enhanced Education Model / Delivery

While the biggest advantage of our Academy was always the hands on experience right inside the social web, collaborating online and acting in real cases, in the real environment, we did recognize the need for onsite training class room education.

Online Only Training

For the more advanced users we continue to offer online only classes. Meaning the entire program is delivered in a “hybrid model” of self paced online learning and instructor lead online workshops.

Class Room Training

Most of the new classes are a combination of two day intense training in our training center in San Francisco or Cannes (France) and then 3 to 6 weeks hands on experience. All project exercises are performed in teamwork and online collaboration and  participating in weekly instructor lead online workshops.

Business Relevant Education

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs.  You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid   education becomes mandatory. S3 Social Media Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.

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Anatomy of a buzz

The anatomy of a well designed social media buzz is interestingly
close to the anatomy of a virus – hence “viral marketing”.

CONTENT:  You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t be altered, misunderstood etc.

BASE: Your content need a connection to the base, your social presence, otherwise it floats around and may not even know what is going on.

HOST STICKINESS: You will need hosts for each information “virus”. The message and the campaign need to have some stickiness so it stays with a host for a while and can reproduce there.

FUEL
Make sure you have enough ‘fuel” so your campaign is starving down the road or exhaust to early. The best way is to point back to the base so that it can be refueled.

PRESENCE PROTECTION
Ensure a strong and well protected (managed) presence. Every refueling process needs support and energy. Fuel and refuel the hosts so the virus can continue to reproduce and spread further. Don’t worry to much about mutation –  it will happen anyway.

ATTRACTION
Package some attraction with your initiative. Rewards, recognition, attention, fun…. Support the presence of your hosts. You may have hundreds of hosts if not more :)

Put a buzz to work

Now let’s put this all into a workable social media action plan. You will see it life on Thursday at our Buzz & Awareness Creation event. We will post the details in one of the next posts too.

Creating a buzz isn’t the easiest thing in the world but it is definitely no magic. We will share some of the secrets.

Axel
http://XeeMe.com/AxelS

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This morning, Pinterest introduced ‘Secret Boards’, 5 businesses benefits

What can you do with the new ‘Secret Board’ feature?

When expanding the Pinterest boards a few application came to mind. An individual user may have a lot of things they want to keep entirely private, just for themselves, or sharing it only with family or good friends. But what about business users?

5 Ways a business can benefit from ‘Secret Boards’

Secret boards is actually a great feature for business teams. Every company has lots of company confidential images they share internally but don’t want it to be necessarily floating around in the public.

Company Confidential

You wouldn’t want to upload any real confidential information and you shouldn’t – but think about a library of web images that are publicly seen all over your website and you want to make it easy for the various departments to access them. Think about drawing that are used in your brochures and you want to share them with all your local offices. Or think about images that are used in your training material and you want your training centers in all countries have an easy to access repository with out having them access your servers via high secure lines.

Business Partner Partner Integration

In the early 90′s Partner Portals were a big deal. However most portals are dormant or closed down today. it is just way to complicated for a reseller for instance to maintain portal URLs and access information to their 50 or more vendors. This new feature allows channel managers to share a secret board with their partners and partners have no longer maintain a list of user ids and passwords.

Competition Information

You may want to have a repository about information from your competition but not necessarily share it publicly, yet easy enough for your team to access it.

Agency Collaboration

Another very cool way to use it is together with an advertising or web agency. We all know how painful it is to send images via email. Just have a board shared between agency and the marketing team and discuss the required changes over the phone. Upload a new version and discuss again.

Outsourced Development team

If you have an outsourced development team you will very much appreciate the ability to share a board with the dev team without sending libraries of images across the web and make sure everybody has all updates.

 

Obviously all of that was possible before by maintaining a data server with all the images on it, allow people to dial in via VPN, remain security rules and the necessary security protection – but hey way going through all that pain?

What other applications do you envision using the new feature?

Axel
http://xeeme.com/AxelS

 

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