When Your Social Media Scores Suck

There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved.

Activity Scores

There are many well known activity scores out there such as Klout and Kred and many others. They all evolved and went though a steep learning curve. Today more and more people look at those scores and use them to judge a persons networking and communication skills. Most take it with a grain of salt, yet see it at least as one of several key performance indicators. Activity scores measure the countless events of activities and to a certain degree responses to those activities. Social Media folks have learn to be highly active and through the evolution of the scoring algorithms also learn that pumping out content is not all – getting qualified responses are key and one good dialog is more worth than 100 posts without value. Action and reaction is key in the activity scores.

Return On Engagement

Now – over time business people have developed a great success pattern for themselves, yet struggle to “bring it home”. There is so much valuable content they created but most have a hard time to let every of their connections know where all that content is. It’s literally scattered around the global web. Much of the creative energy is evaporating and only those who are right at the time of the post on the respective network see the content. Everything else remains hidden – unless the user finds a way to always share their entire presence with all the connections on all the contributions with a simple and non intrusive “signature”. This nut was cracked by XeeMe. The more you share your entire social presence the higher is the leverage of the energy you put into content creation. If a user looking at a post, tweet, picture and video you shared and looks at other content you created through the little signature URL you doubled the Return on Engagement.

ROE Score – XeeScore

The XeeScore is a strategic counterpart to the engagement scores and you can see it all around. XeeScore is strategic because having a high engagement level is only have the story. Only having a high return on those engagement is actually bringing the success home. Just envision bringing the users “home” to your entire social presence.

Inbound data
The XeeScore looks at the “inbound visits” meaning people who visit your XeeMe. If they leave right there, you XeeMe is apparently not very attractive or the story that got people there was not so compelling.

Outbound Data
The outbound number are visits that are initiated by clicking on any of your sites on your XeeMe to the respective social presences. If people visit more than one site, you actually experience a great amplification because they see more than one item of your content. That amplification (the ration between inbound and outbound) is a key to a high XeeScore.

Uniques
It tells you how many unique visitors you have to your XeeMe. The more the better for you. And as such the XeeScore increaees with unique visitors.

Amplification
As mentioned before, the ratio between inbound and outbound visits, gives you the “amplification”. An amplification of greater than 1 is already good. An amplification of more than 2 is excellent. An amplification of 0.5 is ok but tells you there is some room for improvement. Below that you should review with peers and friends what they think about the value you contribute and the size of your network.

Tips to grow your score

Verify your social footprint with Google
One interesting idea is to check your google presence by clicking on the Google Search link on your XeeMe. You will find it under the profile tab. If you look at my XeeMe you find a high XeeScore but you also get about 50,000 findings from Google.  You will hardly find anybody with a high Klout score, a high reputation on Google and a low XeeScore. Even though Google is not a social tool you see an interesting correlation on the ROE.

Checking other resources
You will find a lot of helpful tips on the XeeMe website to grow your XeeScore. Check out the resources area

Axel
http://XeeMe.com/AxelS

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