New S3 Buzz Release

A big thank you to all the active Buzz Masters and their feedback. We tried to do as many as possible in this new release of S3 Buzz 1.2. Below you find the most important enhancements:

GoldCredits1) Instant Buzz Start for Gold Credit owner

If a user wants to create a Buzz with Gold Credits, he or she would not need to wait until they make it to the “Buzz Master Level”.

Business customer can now start building and releasing their Buzz campaigns instantly. A verified Account however is still required.

 

 

S3-PublicBuzzLets2) New smaller Buzz widget

The new Buzzlets are smaller and cotain even more information. Visitors can support any of the active Buzz Campaigns right away.

Thanks Rob Nielsen

S3-Buzzlet-0013) Credit free main URL

Visiting the main URL of a Buzz is no longer providing any rewards. People can visit the site as often as they like, only sharing the story will get rewards credits.

Thanks Garry Hewett

 

S3-budget-alert4) Budget Alert

If the Buzz is below 20,000 credits, you will receive an alerts via XeeNotes. If it is a commercial Buzz, you also receive an alert email. Thanks Marita Roebkes

S3-Buzzlet-aging5) Buzz age display

Bow Buzzlets shows how long ago the Buzz was created.

Thanks Berrie Pelser

 

S3-Buzzlet-supported6) Buzz support display

Now Buzz Warriors can see if and how often they shared a Buzz. Obviously the person needs to be logged in order for the system to display that information.

Thanks Michelle Harris.

S3-Buzz-Listing

7) More statistics on Buzz lists

Buzz lists are updated and show number of advocates and mentions.

8) Buzz list for Buzz Warriors

Under “My Buzz” you see a list of Buzzes from the Buzz Masters you committed to support.

 

S3-Buzz-Dashboard9) More guidance for new users

The new main buzz page has now some guidance for newbis to become buzz master. The three steps shall help a user to understand that they need to be verified to start a Buzz, then build a buzz team to get their support for the Buzz and finally buy some credits to release a Buzz.

Thanks Ken Danieli

S3-BuzzList-on-Homepage10) Featuring active campaigns on S3 Homepage

We now feature active Buzz campaigns on our home page. We currently feature the 10 newest campaigns. Over time we will develop other methods to select the top 10

Thanks Berrie Pelser

 

 

 

 

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Managing different client accounts without logging in and out

multiChrome

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account.

Google Chrome has a powerful feature, that is not widely known.

You can create several different and independent instances of Chrome and just click on the respective browser icon to be in the respective account. Yes, it maintains the session, keeps the cookies and everything you need to have dedicated to that account. It’s like a different browser.

 

Here is what you need to do:

1) Create a subdirectory on your computer for each account i.e.

C:/chrome/client1
C:/chrome/client2
C:/chrome/client3
(Use the backslash of course)

2) Create copies of your Chrome Link Button on your Desktop

3) Add this code extention to the TARGET definition after ….chrome.exe

-user-data-dir=C:\Chrome\society3

ChromeSettings

 

Now you can login into the various accounts and stay logged in. Just click on the respective icon. Each chrome instances you have setup that way keeps their own cookies and sessions. :)

Happy switching

Axel
http://XeeMe.com/AxelS
(my entire online presence)

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S3 Platform Update – Fall 2013

First S3 application platform upgrade

XeeMe as an App

Society3  S3-XeeMeXeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information and allows to manage a XeeMe right from that dashboard without the need to understand any of the other application aspects. Once users are comfortable with their XeeMe, they may add Focus for networking with other XeeMe users, Buzz to support or create Buzz campaigns and so forth.

Buzz as another Key application

With the completion of the S3 platform Buzz users don’t need to understand XeeMe or any other application for that matter. All it takes is to add Buzz as an application if it is not auto-installed by the registration process. A user can now manage a Buzz campaign without getting confused by other aspects of the XeeMe system.

Braino Only Environment

What is true for Buzz is equally true for Braino. Those who signed up to learn about social media strategies and care less about other tools at that stage will not be irritated by score boards, Wall of Fame and other aspects of the technology mix we offer. A buyer of an online class gets Braino auto installed and lands directly on the Braino Dashboard page.

Application independent account administration

As part of the separation between platform and apps, we also separated the general account administration. It resides in the main navigation and covers all aspects of an account, independent of what applications a user is using.

S3 Dashboard

The platform has one application independent dashboard showing a users Profile, credits, achievements, system update information as well as the latest Buzz Campaigns. Buzz has become a key application and as such it shows the latest campaigns on the main dashboard. Even if users are not using Buzz, they can still support it without installing it.

Score Board Update

Klout decided to have a policy that does not allow to list a Klout Score next to another score. Oh well. Since PeerIndex is no longer providing public scores, Kred has a hard time to get their website into a readable form, and connect.me is in a stage of new orientation, we decided to remove the external scores all together.

For more technical background see below

More intuitive – less clicks – easier to navigate

Obviously for those who were using the system for a while, this is a change that causes to retrain the mouse, that guides you to the right places. But all in all it is more intuitive and easier to learn for new users.

 

Technical Aspects of this upgrade

Platform Architecture

This upgrade actually completes the S3 Platform development. The Platform is now truly application and XeeMe independent. In the past the XeeMe architecture was still a key part of the platform itself. In other words, XeeMe became an autonomous application in the platform itself.

Administration

User administration is a huge part of every application, no matter how small or big it is. With the new user administration we only lay the foundation of a XeeMe in that process. But a user does not need to manage a XeeMe as part of the account administration. Application specific user credentials are tide to the application map and its DNA between a user and an app.

Genetically Networked Architecture

Since the inception of XeeMe we are using a genetic computing technology we invented and called it “Genetically Networked Architecture”.  Almost all settings, attributes, rights, rules and capabilities are genetically encoded. That allows us to process a large amount of credentials in a fraction of traditional methods. We will share more about the GNA later. However the new platform is fully GNA enabled and allows credentials to be easily encoded and the inheritance of profile information into the DNA of application chromosomes.

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE:

Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue.

S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers.

Sep. 10, 2013 - SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging, reach and revenue. S3-Buzz Software now puts the power of Customer Voice into the hands of savvy business marketers.

When consumer social influence overpowers corporate advertising, businesses need to find innovative ways to reach and win the loyalty of new customers. Society3 recognized the need to utilize the power of the new consumer voice and developed a software solution to help corporate marketing teams stimulate and amplify customer conversation across the Internet. Case studies show Customer Voice Driven Marketing has the capability of achieving up to 7000 mentions per day with a reach of up to 100 million engaged consumers.

S3BuzzLet

“We have carefully studied customer behavior and buzz dynamics over the past two years and created a product that helps business teams stimulate social mentions and recommendations and then amplify them across the Internet with very high velocity.” Said Axel Schultze, CEO of Society3.

Smart businesses are leveraging the effects of the customer voice by stimulating mentions and conversations. It’s long been held that consumer reviews have far more weight in the mind of the customer than traditional marketing messages. Harnessing customer voice is key to the growth and revenue of every business. For survival in a competitive marketplace, agile businesses will recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging.

Chuck Jones of Knoxville, TN based Parking lot Striping and Sealing company AAA Stripe Pro,an S3-Buzz customer said: “It was amazing to watch how fast the number of visitors to our site has grown, literally over night. We spent plenty of money on Internet advertising and listings in the past, but S3-Buzz has outperformed all of these methods of promotions”.

S3-Buzz Software features 3 components intensely tested over the course of 200 Buzz campaigns

• Velocity:  Unlike traditional word of mouth or a traditional promotional campaign, S3-Buzz spreads almost instantly and can reach thousands within a matter of hours.

• Mentions:  Customers are happy to share their opinion and with a little encouragement from brands, hundreds of customers spread the word within 24 hours.

• Reach:  Due to the networked nature of the social web, sharing and amplifying mentions and recommendations provides a much higher reach than traditional advertising. S3-Buzz campaigns can reach up to 10-times more consumers than conventional campaigns with the traditional media.

Berrie Pelser from BerArt, an European partner and Buzz Master from the 2012 Digital Agenda Conference of the European Commission said, “The DA12 conference was a proving ground for S3-Buzz Software. We tested the software side-by-side against a well-crafted business process and traditional messaging tools and found stunning results with S3-Buzz. We created a reach of nearly 100 Million and were trending on Twitter in several countries within hours.”

S3 Buzz is designed to help businesses promote events, introduce new products, acquire new talent and improve their brand reputation with the help of loyal advocates using their own customer voice and a tool that makes it very easy to spread the word in a matter of hours.

S3-Buzz is now available for purchase, more information can be found on http://society3.com

— E N D —

Announcement in 140 Characters

San Francisco startup #Society3 shows new ways to advertise and reach up to 100 Million people. http://society3.com #S3buzz

San Francisco startup #Society3 set to replace advertising with voice of customer http://society3.com #S3buzz

#Society3 introducing #S3Buzz helping business increase mentions and reach, driving incremental sales http://society3.com

#Society3 developed software helping marketing teams stimulate customer voice getting up to 7,000 mentions per dayhttp://society3.com

#S3Buzz advantage: Velocity! Unlike WOM S3Buzz spreads instantly and can reach thousands within a few hours http://society3.com

#S3Buzz advantage: Mentions! Customers are happy to share opinion. Brands need to provide inspiration and location http://society3.com

About:
Society3 is a Buzz Marketing Technology provider, helping businesses grow their respective number of public mentions and market reach.  The unique Buzz technology empowers Society3 customers to instantly create awareness and customer engagement for their brand, products, events and other initiatives. Society3 is working with a rapidly growing network of business partners and agencies around the world. Society3 Group Inc is a San Francisco based privately held company. More information: http://society3.com or call +1 (650) 384-0057 Connect with Society3 http://xeeme.com/S3grp

 

Experience a buzz for yourself.

If you like it share it. That’s how easy it is for YOUR advocates to help YOU.

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Buzz – The New Advertising

Society3-Buzz-BuzzLetIn times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers.

Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous or advertising driven purchases.

Smart businesses found a way to actually leveraging the effects of the customer voice and stimulates mentions and conversations. New customers are trusting existing customers more than sales teams and advertising. The new marketing and advertising is taking those mentions and recommendations and amplifying them across the web.

As a result, successful corporate messaging is replacing blunt self promotions with authentic customer opinion which is highly trusted and leads to more sales, as well as a better brand reputation.

Society3 has carefully studied consumer behavior and buzz dynamics over the past two years and created a product that helps business teams to stimulate mentions and recommendations and then amplify them across the Internet with very high velocity. Experience with over 200 Buzz campaigns showed three interesting dynamics:

1) Velocity: Unlike traditional word of mouth, S3 Buzz spreads almost instantly and can reach millions within a matter of hours. A well designed Buzz spreads faster than traditional promotion mechanism.

2) Mentions: Customers are happy to share their opinion, but brands need to provide some inspiration and a place to share. If provided, hundreds of customers help spread the word within 24 hours of asking for support.

3) Reach: Due to the networked nature of the social web, sharing and amplifying mentions and recommendations allows a much higher reach than traditional advertising. While even the largest media outlets barely crossing the 10 Million mark, Buzz campaigns can reach 100 Million and more.

Businesses can’t just hope the old advertising paradigm comes back and people just buy because the producers say so. Successful businesses know that the customer voice is a key contributor to business growth and more revenue. Agile marketing will need to incorporate the user voice in their go to market strategy and amplify information that helps a new customer to decide.

 

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Social Media Managers Keep Failing

Society3-SM-keep-failingNo question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago.

Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that it is a very natural behavior to go into denial. You hear “The more things change, the more they stay the same”, “I don’t see an immediate ROI”, “My fellow executives from other companies aren’t using Social Media either”… The reasons to ignore it are most likely equally diverse as the reasons to ignore the development of cities and companies 200 years ago.  My personal prediction is that it may take well another 5 to 10 years for the majority of businesses to recognize the impact of that change and what it means to their business. And the more people warn “If you don’t adopt, you will fall through the cracks”, the less likely business executives will even listen.

Denial is a mechanic of our psyche that sets in when the amount of information or the degree of danger is so large that the brain is not able to comprehend it.  So here is why Social Media Managers keep failing:

1) Thousands of people – like you and me – have gone through a learning curve, comprehending the seismic shift in our business society. But it took us a year or more of learning and thinking to get there. Most who began to recognize the shift are pounding on business leaders to recognize it too and get ready for change.

2) A business executive who is very focused on keeping the company or their division afloat and fighting on all ends for growth and profitability, competing in a taught global economy, has probably less time to even start comprehending the change. And the more people talk about apocalyptic business erosion the more those managers go into denial.

Even though people get hired to ‘manage’ Social Media – to many have zero pull through in their respective organizations and remain to be an alibi function for executives to be able to say “Oh yes, we did invest in social media, we even have a management position and doing it for quite a while. We are totally covered”.

In a recent research we asked 100 companies about their social media engagement and 72% confirmed that they are very active and happy with their results, 21% are exploring social media but will not engage before middle of next year and 17% stated that they don’t see a benefit and therefor have no plans to engage.

Now – checking out the level of engagement of the 72%, is very easy because everything is public and very transparent. We realized that nearly 80% of those 72% have only a very rudimentary presence, very low engagement level with customer and inquires or questions unanswered for weeks. Only a small group has actually recognized the opportunity and developed a highly engaging online presence with apparently very active customers.

The larger part of social media managers apparently work heads down, trying to keep a low profile (and the job) and don’t making any major inroads helping the business to make significant progress in this highly transparent and communicative world. They simply keep failing. We recognized this by seeing an increasing churn in social media positions.

The key reasons for failing are:

  • Lack of a profound social media strategy
  • Lack of comprehensive experience what it means to build a customer engagement
  • Lack of market research skills and reporting
  • Lack of management skills to present a business relevant plan without overwhelming executives with details and technical aspects
  • Lack of skills aligning social media activities with overall business objectives

 

Axel
Http://XeeMe.com/AxelS

 

 

 

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