Monthly Archive for: ‘October, 2013’

The greatest opportunities for CMOs

Is Customer Experience Management going to be a responsibility of tomorrows CMO? As most of you know, I’m passionate about Customer Experience and run the largest Customer Experience Management Group on LinkedIn. In my endorsements you find acronyms like “Marketing Machine” or the marketing Mastermind behind the company etc. And while not a CMO I’m a member of the CMO …

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions …

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S3 Buzz!™

See on Scoop.it – Awareness & Advocacy America’s Innovation Showcase is a new, cutting-edge event that stimulates creativity and company innovation by immersing attendees in a live snapshot of the most significant trends and innovations of today. Axel Schultze | http://XeeMe.com/AxelS‘s insight: Buzz is no longer a mystic art but a professional way to integrate the market into a businesses …

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Best Western: how customer experience and telling stories will grow your business – Econsultancy (blog)

See on Scoop.it – Awareness & Advocacy Best Western: how customer experience and telling stories will grow your business Econsultancy (blog) Tim Wade is Director of Marketing & Ecommerce at Best Western Hotels, and has been responsible for repositioning the brand in Great Britain under… Axel Schultze | http://XeeMe.com/AxelS‘s insight: Many years ago I wasn’t too excited by Best Western. …

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