A handful of new features in the S3 dashboard have made a real difference in the way our Buzz community communicates with each other.
To illustrate this point, we reached out on the S3 timeline and received a helpful list of Buzz tips from Susan Connor of Clear Vision Enterprises in Australia.
It’s always fun to hear guidance from users who have been testing out the product since its inception. Susan is an avid user of Buzz technology and continues to be one of our most helpful community members and beta testers, having been in our world since the early days of XeeMe.
Thanks to Susan for her insight! Be sure to connect with her here.
1) Use the S3 timeline to your advantage.
One of the best improvements to the S3 dashboard (where the Buzz app is accessed) has been the addition of a public, Facebook-like timeline.
When you create a Buzz, the public timeline will automatically post an update to let the community know that your campaign is ready for action.
The S3 timeline is a great place to post a question or link for other community members, and offers an excellent opportunity to connect with someone on all of their social networks via their XeeMe profile.
2) Listen for feedback.
Our community will offer suggestions to a Buzz Master whose Buzz story could be improved or corrected.
Be sure to check the S3 timeline, as well as the main Buzz Facebook Group, during the few hours after you launch a Buzz.
Acknowledging advice from others will strengthen trust within the community and help you build your own team of advocates.
3) Notify the Buzz Master directly if a Buzz has a flaw.
On each Buzzlet, you’ll see who organized the campaign. Clicking on their name will lead to their XeeMe profile, where you can leave them a note. This is a more discreet way of letting someone know they might have made an error. Otherwise, a public timeline notification is perfectly fine.
4) There’s a difference between the qualitative and quantitative results of a Buzz.
Focus on working with supporters who offer real value and authenticity online. There can be a tendency to focus solely on the number of mentions in a Buzz, but don’t forget the fine line between amplification and spam. Don’t compromise your reputation and risk getting banned on certain networks.
Susan holds a personal belief as a community developer: individuals can experience “prestige loss if trust factors are broken.”
Measure qualitative results in a Buzz (the quality of the supporter network and the level of teamwork) versus quantitative results (relying solely on the number of Buzz mentions as a success metric) carefully. A focus on the latter risks spamming your audience for short-term gain.
5) Follow the golden rule.
“Do unto others as you would have them do unto you.”
If you are invited and commit to a Buzz Team, make sure to do your part and support that Buzz Master whenever a new Buzz is released.
When you access a Buzz from your Xee Notes, there is a benefit to the Buzz Master as well as to you as the Buzz supporter (aka Warrior).
6) If you have made a mistake, you can pause or terminate the Buzz.
Unlike a traditional advertising campaign, the Buzz story can be edited on-the-fly, and Buzz campaigns can be paused or terminated altogether, which will refund the credits you have remaining in the campaign.
7) Rome wasn’t built in a day.
Buzz is an incredible driver of mentions and reach, but occasionally there’s a hiccup in the system. Speak up if you see something wonky — chances are, it’ll benefit the whole community. Shout to @S3Grp on Twitter.
Learn more about Buzz best practices here.
Our thanks again to Susan Connor!