Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE:

Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue.

S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers.

Sep. 10, 2013 - SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging, reach and revenue. S3-Buzz Software now puts the power of Customer Voice into the hands of savvy business marketers.

When consumer social influence overpowers corporate advertising, businesses need to find innovative ways to reach and win the loyalty of new customers. Society3 recognized the need to utilize the power of the new consumer voice and developed a software solution to help corporate marketing teams stimulate and amplify customer conversation across the Internet. Case studies show Customer Voice Driven Marketing has the capability of achieving up to 7000 mentions per day with a reach of up to 100 million engaged consumers.

S3BuzzLet

“We have carefully studied customer behavior and buzz dynamics over the past two years and created a product that helps business teams stimulate social mentions and recommendations and then amplify them across the Internet with very high velocity.” Said Axel Schultze, CEO of Society3.

Smart businesses are leveraging the effects of the customer voice by stimulating mentions and conversations. It’s long been held that consumer reviews have far more weight in the mind of the customer than traditional marketing messages. Harnessing customer voice is key to the growth and revenue of every business. For survival in a competitive marketplace, agile businesses will recognize the importance of incorporating the customer voice into their marketing strategies to amplify messaging.

Chuck Jones of Knoxville, TN based Parking lot Striping and Sealing company AAA Stripe Pro,an S3-Buzz customer said: “It was amazing to watch how fast the number of visitors to our site has grown, literally over night. We spent plenty of money on Internet advertising and listings in the past, but S3-Buzz has outperformed all of these methods of promotions”.

S3-Buzz Software features 3 components intensely tested over the course of 200 Buzz campaigns

• Velocity:  Unlike traditional word of mouth or a traditional promotional campaign, S3-Buzz spreads almost instantly and can reach thousands within a matter of hours.

• Mentions:  Customers are happy to share their opinion and with a little encouragement from brands, hundreds of customers spread the word within 24 hours.

• Reach:  Due to the networked nature of the social web, sharing and amplifying mentions and recommendations provides a much higher reach than traditional advertising. S3-Buzz campaigns can reach up to 10-times more consumers than conventional campaigns with the traditional media.

Berrie Pelser from BerArt, an European partner and Buzz Master from the 2012 Digital Agenda Conference of the European Commission said, “The DA12 conference was a proving ground for S3-Buzz Software. We tested the software side-by-side against a well-crafted business process and traditional messaging tools and found stunning results with S3-Buzz. We created a reach of nearly 100 Million and were trending on Twitter in several countries within hours.”

S3 Buzz is designed to help businesses promote events, introduce new products, acquire new talent and improve their brand reputation with the help of loyal advocates using their own customer voice and a tool that makes it very easy to spread the word in a matter of hours.

S3-Buzz is now available for purchase, more information can be found on http://society3.com

— E N D —

Announcement in 140 Characters

San Francisco startup #Society3 shows new ways to advertise and reach up to 100 Million people. http://society3.com #S3buzz

San Francisco startup #Society3 set to replace advertising with voice of customer http://society3.com #S3buzz

#Society3 introducing #S3Buzz helping business increase mentions and reach, driving incremental sales http://society3.com

#Society3 developed software helping marketing teams stimulate customer voice getting up to 7,000 mentions per dayhttp://society3.com

#S3Buzz advantage: Velocity! Unlike WOM S3Buzz spreads instantly and can reach thousands within a few hours http://society3.com

#S3Buzz advantage: Mentions! Customers are happy to share opinion. Brands need to provide inspiration and location http://society3.com

About:
Society3 is a Buzz Marketing Technology provider, helping businesses grow their respective number of public mentions and market reach.  The unique Buzz technology empowers Society3 customers to instantly create awareness and customer engagement for their brand, products, events and other initiatives. Society3 is working with a rapidly growing network of business partners and agencies around the world. Society3 Group Inc is a San Francisco based privately held company. More information: http://society3.com or call +1 (650) 384-0057 Connect with Society3 http://xeeme.com/S3grp

 

Experience a buzz for yourself.

If you like it share it. That’s how easy it is for YOUR advocates to help YOU.

FacebookLinkedInPinterestGoogle+

The post Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice appeared first on Society3.

Happy 10 Years Social Media Anniversary

Syndicated post  - blog post by Axel Schultze, CEO Society 3 Group

My LinkedIn account states: Member since: June 12, 2003
My LinkedIn ID is 8573

2003 – In My 2003 Konstantin Guerke, one of the LinkedIn co-founders asked me to join the network and give some feedback. His primary interest: Get some executives into the network, which so far was primarily consisting of engineers. To be honest, back then I had absolutely no idea what value it provided and where this could go.

2004 -I was searching for a VP Marketing and looking for candidates. Konstantin asked me to try LinkedIn to find what I’m looking for. I did. After some tips and modeling I got a pretty good search model and found the perfect candidate. Kathrine Hayes was VP Marketing, not looking and i

n most of the recruiters databases listed as VP Sales, her previous position. I would have never found here

Society3 Group CEO Axel Schultze 10 Years Social Media, Linkedin

and  neither would our recruiters. We agreed to work together and not only I saved $30,000 recruiting cost, I got a perfect match. That was one of the key events when I realized that social networking would change everything. Not only the way we look for

candidates but the way we sell, market, engage, service, promote, learn – simply every aspect of our business world.

2005 - I started my ow

n blog and was considered one of the first executives blogging. I remember it was a bit of a debate in one of the board meetings as nobody could imagine what a blog is and why one would do that. I didn’t care. More so I tried to incorporate social media and social tec


2006
 – Social networking was growing very fast within those early adopters and it proved helpful once one kind of understood how to use it to maintain existing contacts, develop new connections, get business introductions and even generate new leads. We all developed different techniques and had different opinion. And we all knew, that this is going to make a huge difference to sales and marketing. Yet we realized that most executives are still far away from recognizing the potential and the impact that social media already has on their businesses.hnology into our products. It was pretty clear to me that social technologies are the future life blood of any business application. Little did I know that it will still take years to get there.

2007 – I heard about Twitter and the opinion that this is dumb and a total wast of time. In early 2007 I tried it out and agreed. This was really stupid. There was no way to form a meaningful sentence with 140 characters, let a lone a message for the public. But when I read in Wired Magazine that being forced to cram your thoughts into 140 characters and as a result we all will be less wordy, I looked at it again and signed up with a new account in June. I was surprised that the network has grown from roughly 50,000 just a few month ago to some hundred thousand users. I made new friends and began to really like it.

2008 – With the presidential campaign here in the US being massively using social media, many business executives woke up and were looking to explore its potential for their respective companies. A few business friends of mine, mostly CEOs from other Silicon Valley companies asked me to share my thoughts and experience about social media or just hired my as a consultant helping them develop a social media strategy. I have never been a consultant and didn’t really want to become one – but that was a lot of fun. The biggest problem was that nobody within those companies actually understood what I’m talking about.  I decided to provide executive level training to help managers not only make sense of Social Media but being able to create a strategy, create initiatives, define resource and budget plans and everything a corporate executive needs to make a decision. And of 2008 we started the Social Media Academy.

2009 – I continued to consult a few large enterprises to develop their social media engagement. What we did however was very different from what most social media agencies suggested. We did not run any fancy Facebook campaigns or moved the old coupon business to the new media. Instead we developed customer engagement strategies where parts of the sales teams or parts of the service teams strategically engaged with customers or even with customers of the company’s competitors. We couldn’t hope for more success. By now some executives realized that social media was no longer “just another arrow in the marketing quiver” it was a business strategy that focused on “Customer Experience Improvement”, “Near Real Time Market Research”, or “Online Reference Selling” and other similar business topics with either an objective to cut cost, create a competitive advantage or expand on certain markets. But the number of businesses who understood to benefit from those advantages is microscopic small.

2010 – One of the challenges we were facing by engaging with a large number of contacts was the lack of capabilities to get quickly and proactively to those accounts. Keeping them in a spreadsheet was not an option. And so we built an application on top of XeeMe a tool that we created for internal use. To us and our clients, 2010 was the year where social selling made some major turns. We were engaging with clients using this new tool we called “Flights!”. While still in an infant stage, we came to realization that sales people are the most social  beings in any business and giving them tools to engage online in addition to phone, email and face to face will make a significant difference in the future. The downside of the new social selling possibilities is that sales teams will want to re-structure their sales strategy, become socially engaged in a much grander way, which in turn requires to restructure sales processes and eventually the commission structure. We knew this will be a long, long way to go. Rather than exhausting us with a decade long evangelizing battle we decided to help one company at a time – whenever they are ready to make a change.

2011 – This year the first partner channel organization thought about using social media to improve partner relationships, drive more partner engagement and help partners engage with their clients more than in the past. In particular in the tech space, VARs, Resellers, System Integrator are not exactly marketing machines. But they keep relationships with their existing clients. And the social web will not change this. But partner channels have a huge influence in the market and can be engaged perfectly to amplify a brand message. Also partners can leverage the social web to get grander exposure for their competencies and technical skills and capabilities. We are seeing the fist vendors including SAP to make a big step forward.

2012 – No question, businesses are moving fast now to leverage social media in their ongoing quest to create a competitive advantage and widen their gap to the competition. But the number of businesses doing so successfully remains to be small. Unlike any previous technology inception where a few leaders started and the followers came in with a year or two delay, the social media adoption is a slow process. Mainly because it is NOT a technology but a mind set and a way of doing business. Main topics remain to be “Customer Experience Improvements”, “”Widen Market Reach”, Improve Channel Partner Engagement” and so forth. Initiatives in those areas make the successful companies even more successful and the struggling companies remain struggling and focus on their business survival instead of customer happiness. In 2012 it was clearer than ever before: ignoring customer engagement opportunities will bring struggling businesses even further in trouble.

At the same time we were experimenting more and more with large scale social media buzz marketing. The largest initiative was for the annual tech conference of the European Commission, where we created a buzz campaign wit nearly 100 Million in reach.

2013 – We decided to focus our future business on the B2B space in here on three areas: High Impact Marketing, Customer Experience Management, Partner & Alliance Management. The launch of our Buzz product is a major milestone and goes hand in hand with the new Buzz Master Training.

Today the gap between online savvy and online illiteracy has widened to a frighting level. When I work with European customers I see the same behavior we saw her in the US in 2007 / 2008  - that means a six year gap between the US and Europe. Australia on the other hand is so close to the US it almost feels they are even a bit further developed in using the social web than in many regions in the US.

“It’s an age thing” – I hear this over and over again. Well – there is a correlation between age and online savvy but it isn’t the age – it is the inability to learn new things and evolve. We had people in its late 60′s in our classes delivering excellent results and others in their early 40′s just couldn’t let go what they learned and were almost incapable to adopt the new behavior.

Well – there is so much more to talk about but, I want to keep it at a Blog level – not a book :)

At this point I want to thank all the wonderful people who I met and made friends with in those extremely exciting 10 years. I’d love to list them all but since you will find them on my friends list on Twitter, Facebook or LinkedIn – I think it is much easier. THANK YOU my friends.

Axel
http://XeeMe.com/AxelS

FacebookLinkedInPinterestGoogle+Share

The post Happy 10 Years Social Media Anniversary appeared first on Society3.

Preparing for virtual events

Virtual events offer huge advantages over physical events

Here are a series of tips to consider when attending an event as exhibitor.

 

Vue2011 Social Media Academy Virtual events

Conversations

In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours with people you may have usually no access to. Continue reading “Preparing for virtual events”

Share

Social Media Guidelines – encouraging and fun

I researched many Social Media policy documents in the last 2 years and what’s interesting is the different ways companies address and define social media guidelines. I have read policies where every paragraph started with "Thou Shalt Not….; and other polices looked like more like mystery books.

Great to see many enterprises guiding their team and their social engagements in a fun and encouraging way.

EMC released a brief training video for their team, which is designed to communicate the key points of proper social engagement while not losing sight of the 'fun' side of Social Media.

The Evolution of Communication: Social Media Engagement @ EMC

 

Meltwater Employee Social Media Guidelines

 

 

Social Media Guidelines Help UPS Employees Protect Their Reps

 

 

For me social media guidelines are telling a lot about company culture – not only as a workspace but also for the customers.

More Social Media Guidelines in our resource center and more video clips also on our YouTube Channel

 

Share

Recap Online Management Briefing Social Media ROI

April 28 – Online Management Briefing – recap

High Impact Enterprise Social Media Strategies with ROI above 100%

Presentation PDF also available via SlideshareSlideshare Online Management Briefing ROI Social Media Academy

It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.

– Enterprise level social media engagement models
– Social Media in the support department with ROI of 142%
– Social Media in the product management group creating an ROI of 167%
– Social Media in the sales organization creating an ROI of 337%
– Social Media in the marketing department creating an ROI of 525%
– Methods, models and frameworks to create high impact strategies
– Organization models that allow high impact ROI in enterprises
– Where to start – who to hire.

Audience: Business managers / Business consultants
Duration: 45 minutes plus Q+A
Takeaway: Get the big picture for high impact ROI on social media

 

 

 

Share

Webinar recap 04/19

Exploring how the Social Media Academy can enhance your business & your career – Intro Webinar

Summer class 2011  – Certified Social Media Strategist, Business Managers – Training & Certification

Thanks to all participants in our webinar yesterday. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've made the presentation available her: Continue reading “Webinar recap 04/19”

Share

Seventeen Social Media Academy Alumni decided to take enterprise social media to the next level

Seventeen Social Media Academy Alumni and founders decided to take enterprise social media to the next level and founded the Social Business Consulting Group to address the enterprise social media strategy market with a team of close to 80 and locations in the US, EMEA and APAC

The press release was sent out this morning

Social Business Consulting Group - Sobizco

Social Business Consulting Group (Sobizco) Changes The Way Executives Look At Social Media

Seventeen Social Media Strategists Unite To Form The World’s Largest Social Media Consulting Firm.

FOR IMMEDIATE RELEASE

Mar 14, 2011 – Palo,Alto, The Social Media Consulting Group (Sobizco), founded by a team of 17 social media strategists from the U.S., Europe, and Asia Pacific, announced the launch of its consulting practice. All founding partners and an additional 20 social media consultants practice a unified methodology, as taught by the Social Media Academy. Different members of this global team have been working together for several years on diverse corporate social media consulting engagements and are now combining their experience to deliver enterprise-level social business consulting services worldwide."

The firm commences operations with a team of approximately 80 consultants, ending today’s social media dilemma where tens of thousands of social media consultants don’t speak “enterprise” and the traditional business consultants don’t speak “social media”.  The Social Business Consulting Group focuses on social media audits, strategy development, engagement planning, solution implementation and strategy execution services. Each founding partner has profound management experience from companies such as BHP, Dell, Franklin Tempelton, Fujitsu, GE, IBM, Oracle, Rockwell, Southwest Airlines, Sun Microsystems, Symantec, Synnex, and Western Union.

“Once an executive decides to transform their organization into a more engaging company, attracting more customers through advocacy and user-generated content, those leaders are quickly challenged to develop a strategy that works not only for hundreds of managers and thousands of employees, but also for possibly millions of customers. The Social Media Consulting Group offers a complete series of tried and tested methods, models and frameworks to tackle large and complex projects including the most challenging of situations facing businesses” states co-founder Axel Schultze.

"Social media has provided enormous economic benefits to businesses around the world including growth in market share, reduction in product launch cost, reduction in support costs, increased brand reputation, improved customer experience models, higher ROI on marketing expenditure, along with faster and more precise insights into market trends in B2B as well as B2C situations" explained co-founder Wendy Soucie.

The group is already working with progressive clients including SAP, EMC, Qwest, Oracle, which has necessitated the need for a much larger social media consulting organization that is capable and skilled to tackle global projects.

The firm can be reached via their website and social presences at http://sobizco.com/

News Release in 140 characters

#Sobizco team today announced formation of largest #socialmedia strategy consulting firm with global presence, team of 80 http://sobizco.com/

#Sobizco – world’s largest social media #consulting firm, changing the way executives look @ #socialmedia http://Sobizco.com/

Global #sobizco team helping executives create competitive advantage with #socialmedia. Collaborate with unified methodologies

Executives challenged /w #socialmedia #strategy that works 4 100’s of managers, 1000's of employees and millions of customers. #sobizco.com

About

The Social Business Consulting Group is a global management consulting firm with focus on social media. The firm’s purpose is to help executives create an exceptional competitive advantage by leveraging social media. The strategy consulting focuses on a holistic approach where all market facing departments leverage social media to create a mutually beneficial business relationship with the constituencies of their respective ecosystem.

Social Business Consulting Group is considered a thought leader in applying social media in large corporations. The consultants help business leaders and their teams to make strategic business decision and create measurable economic success.

The Social Business Consulting Group is based in Palo Alto, California. For more information go to http://www.sobizco.com

Social Media Academy, ON24 Announce Award Winners in Growing New Medium – Virtual Events

Social Media Academy, ON24 Announce Award Winners in Growing New Medium — Virtual Events

CA Technologies, Sodexo, NetApp, BNP Media and Hitachi Honored

SAN FRANCISCO, CA–(Marketwire – February 24, 2011) – As the entertainment industry is recognizing excellence in the film industry, the Social Media Academy and ON24 are recognizing excellence in a growing new medium — virtual events — with the 2010 ON24 Virtual Event Excellence Awards. ON24 is the global leader in webcasting and virtual event solutions, and the Social Media Academy is the leading education and research institute for applied social media in business. 

"While the Academy Awards honors excellence in film, a medium that has been around for over 100 years, the Virtual Event Excellence Awards call attention to a new global medium that offers more engagement between the participant and the producer while also being good for businesses and the environment," said ON24 CMO Denise Persson. "Attendees can participate in tradeshows, conventions and training centers with live and recorded video in venues that look like anywhere on the planet — right from their computers and without any cost to the environment. Our clients have recognized that virtual communication is a key to success in today's changing global economy. These awards honor those organizations that push the boundaries of virtual communication and define best practices for the industry."

The judging, conducted virtually, was led by Social Media Academy founder Axel Schultze. "Many exemplary virtual events and briefing centers were nominated by event producers and participants," he explained. "As we reviewed the submissions we looked for nominees that set new standards for quality, ROI and social media integration."

Five Virtual Event Excellence Awards were given for 2010, honoring the best in virtual event innovation and training and the best user experience, virtual briefing center and social media integration. 

The 2010 winners are:

  • Virtual Event Innovation
    CA Technologies — May Mainframe Madness
    With over 35,000 attendee touches and each visitor averaging an unprecedented 3.5 hours per visit, CA's May Mainframe Madness (MMM) was a month-long hybrid virtual conference that set new industry standards for attendee interest and interaction, with new, live content being added each weekday in May. A complement to the annual face-to-face CA World user conference in Las Vegas, MMM featured a simulcast of the CA World keynote and three live panel sessions. In addition, the MMM virtual networking lounge was linked to the physical networking lounge in Las Vegas.

  • Virtual Training
    Sodexo — Education Market Summer Training 2010
    A two-time winner in this category, Sodexo achieved even greater virtual training success in 2010. More than 4,500 Sodexo managers — scattered across the globe and all 50 states — were invited to attend a continuation of the company's virtual management training program, and 90% registered. Sodexo was able to provide hours of training for each manager at a fraction of the cost of traditional face-to-face training. Compared to traditional training events, the company estimates savings of about $1.4 million.

  • User Experience
    NetApp — Virtual Partner Academy
    A custom virtual environment, NetApp's Virtual Partner Academy (VPA) reached thousands of NetApp channel sales partners worldwide with an engaging, interactive learning experience that enhanced and supported the company's largest-ever product launch. Visitors "toured" a 3-D rendering of the NetApp campus and participated in social media forums and "ask the experts" sessions. They also downloaded over 4,000 documents.

  • Social Media Integration
    BNP Media — Prepared Foods Heart Health Virtual Expo
    The organizers of this virtual show, the first produced for Prepared Foods Magazine, utilized social media, including Twitter, LinkedIn and Facebook, to help familiarize their target audience, most of whom had never attended a virtual conference, with their event. During the expo itself, live posting on Twitter and Facebook was encouraged with a Twitter feed and "Share This" button on the navigation bar. Following a comprehensive marketing and social media plan based on market research, the show organizers offered an engaging interactive experience to virtual event novices.

  • Virtual Briefing Center
    Hitachi — Hitachi Virtual JP1 VBC
    This virtual briefing center (VBC) focused on "JP1," Hitachi's system administration software and solutions, and was opened in conjunction with Hitachi's annual physical event, Hitachi Open Middleware World JP1Day in Tokyo. Attendees who visited the physical event were able to enter the VBC and view unique multimedia content. Accessible for one month after the live day, the VBC was updated frequently to encourage repeat visits. Over 30% of the visitors, in fact, returned to the site more than twice.

 

Eligible events were last year's virtual events and virtual briefing centers based on the ON24 Virtual Show platform. Nominations were submitted by clients and their partners and customers. Judging was conducted by senior Social Media Academy representatives. Schultze said, "We at the Social Media Academy were very impressed with the creativity and execution of the award nominees. Every single nominated event and briefing center, in fact, were worthy of recognition."

"We really appreciate the interest that has been shown in the awards program, and we are especially grateful to all who sent in a nomination," Persson said. "We expect 2011 to be another ground-breaking year for virtual environments, with companies continuing to set high standards for quality and develop innovative new applications."

About Social Media Academy

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultants get a comprehensive education and hands-on experience through collaborative workshops in all aspects of social business engagement, including strategy development, planning, tools selection, resources allocation and organizational development, as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements. The Social Media Academy is based in Palo Alto, California, with representation in Europe and Australia. For more information, visit http://socialmedia-academy.com.

About ON24, Inc.

A recognized global market share leader, ON24 provides webcasting and virtual environments for corporate communications and demand generation. The ON24 platform is a complete Software-as-a-Service (SaaS) cloud offering; no deployment resources are required. ON24 offers fully integrated, enterprise-wide solutions for applications ranging from training, user conferences and company meetings to partner expos and trade shows. More than 750 organizations, including IBM, Cisco, CA Technologies, Merck, AstraZeneca, Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit www.ON24.com.

Share