Social Media Academy acknowledged as a top-tier social media school

Social Media Academy acknowledged as a top-tier social media school

FOR IMMEDIATE RELEASE ,  Palo Alto, Jan 31, 2011 – The California-based Social Media Academy is, if nothing else, a training institution to watch.  In just two short years the organization has managed to create an enviable reputation in the United States, Europe and Australia for providing effective 6 – 12 week management programs covering corporate social media best practices.   A unique set of methods, models and frameworks are used to help managers create a thorough social media assessment, social media strategy, social media plans, using social media monitoring tools and implement a social media organization model across all market facing departments.  The result is a social media organizational model that unites customer-facing departments and provides tangible benefits to customers.

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Social Media Academy Empowering 75% Of Global Business


Indirect Distribution Channels Go Social Media With Help From the Social Media Academy

Jan 25, 2011 – While many large corporations struggle with using social media to get closer to their customers, companies with indirect distribution partners like resellers, agents, brokers, dealers, distributors might seem to have it easier.  Rather than dealing with their own communication, compliance and privacy issues, indirect companies can simply delegate social media engagement problems down the distribution chain for their resellers to address  Unfortunately, it’s not as easy or effective as it sounds.

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Exploring how the Social Media Academy can enhance your business & your career

Spring class 2011  – Certified Social Media Strategist Training & Certification for Business Managers

We’ve made the presentation available here via slideshare:


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Social Media Academy expands further into Australia

Social Media Academy expands further into Australia

Social Media Academy and iGo2 Group collaborate and bringing social media business education program to Australia

Jan 04, 2011 – Palo Alto based Social Media Academy announces its further global expansion into Asia Pacific through a collaboration with the iGo2 Group in Sydney Australia. Starting February 9, the Social Media Academy is offering its Certified Social Media Strategist program, Social Business Masters and selected focus trainings for sales and marketing in the Australian market. The programs teaches attendees social media strategy development, creating planning models and leveraging tools the Academy has developed in the past two years.

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Channel Empowerment

This is a recording of Axel Schultze's keynote at Tech Innovators in Las Vegas last week.

In essence: As 75% of world trade is conducted by indirect sales organizations, producers are better suited to empower their channels than developing a social media strategy for themselves.

As a follow on, you may join us on December 17 for our Channel Empowerment webinar



Call for speakers

We are looking for social media practitioner from SMB companies in the B2B space to share their social media experience at SMTW 2010. We expect approximately 5,000 attendees from around the world. While we will have well known speaker from large organizations we also like to present SMB cases studies. If you are interested please provide: - Company Name - What social media engagement you conducted - What results or issues you saw Please no consultants but only managers who executed their own strategy. Please contact

Social Media Tools Week 2010

Please help introduce the event to your business friends and colleagues

Facebook Event:

LinkedIn Event:

Twitter Hash Tag: #SMTW

The new site will officially launch next week.


Leadership Class Summer 2010 – Social Media Academy

We are wrapping up the admission process and just give a last call to join the Leadership Class Summer 2010.

Leading technology firms evaluated training institutes and selected the Social Media Academy as the one with the best reputation and most comprehensive training program in the world.

The Summer 2010 class will have a brand new segment:

Social CRM as this became a strategic element of any social media engagement.

All former students will get a free update class.

Enrollment for the Spring 2011 Leadership Class will be open week after next.

Last Minute Admission (Summer 2010):


Thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing

Social Business Executive Summit: How to Win in the Social Economy

May 25-27; 8-9 a.m. & 10-11 a.m. PDT Each Day

This virtual Summit features thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing from the Founders Council of SocialBusinessOne.

Over a three-day period, CustomerThink  in partnership with the Social Media Academy will host six webinars focused on social business strategy, customer communities, employee collaboration and how social computing will transform marketing, sales and customer service.

This will not be “death by PowerPoint.” Each session will provide plenty of time to get your specific questions answered. Bob Thompson, Founder of CustomerThink and SocialBusinessOne, will chair the Summit and serve as moderator for all webinars. Continue reading “Thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing”