Renewable energy for the economy engine

Alternative_Energies[1]An economy is like an engine. Nothing that just comes and goes in unpredictable cycles. If the economy is “high” it basically means it fires on all cylinders. If it is low, it runs at low speed, maybe spotty, maybe some get even stuck. Obviously their are many moving part in such an economy engine but one thing is for certain – it needs energy – ongoingly because even an economy is no self propelling wonder thing.

 

What can we learn from the energy industry?

Renewable energy is the ultimate key to success. If an economy is built on raw material that comes out of the dirt, well, that economy has a very defined life cycle. Like energy, also an economy need to have a resource that is renewable!!! If it is built based on the fact that a country is simply hot to catch-up with others, it makes a lot of sense, till the day it is there. If an economy is built based on ridiculously low credits, well it will break one point, or based on the fact that a country prints millions of dollars per day… Like anything that needs energy, also an economy needs a renewable resource.

We do need a renewable energy to fuel an economy day in and day out. The best renewable energy we have today are – believe it or not – start-ups. Start-ups create new products and services, which in turn creates possibly all new markets.  Start-ups work by breaking all rules, not caring about a past, not worried about structures and all the cumbersome aspects of a large global behemoth. As a result: Start-ups are the ultimate innovators. Over a million start-ups  exist around the planet and innovate – every single one of them.  Start-ups are the key to an economically healthy nation. May more start-ups propel our economy.

What Society3 can do for start-ups

Start-ups need money and there is actually plentiful available from VCs, Angels and industrial investors. Start-ups need a place to work from and ideally have a seeding ground where they can tap into many adjacent resources; Incubators are a great place to get that service.

Once the first prototype is developed, very quickly start-ups need to get their great innovation to as many users as possible. No matter what they developed, medical devices, new types of batteries, software, hardware, new pharmaceuticals or just new ways to do other things, most start-ups lack of the marketing power, the budgets and even the ideas how to bring those new things to the market. More importantly they need to develop trust so that those who are naturally skeptic begin to consider what the start-ups created.

S3-Buzz can help them, get the word out, at a near zero budget and actually develop trust through their friends and advocates. As a company  we decided to support start-ups from around the world as much as we can. We provide our technology at the lowest possible price and even develop additional services to help them grow. We believe helping start-ups grow is as important for the economy as finding renewable energy for the industry.

We put together a  Startup Buzz Program  and make it available immediately. It may have some kings we need to fix but we believe we better get going now.

@AxelS

 

P.S. If you like it, please help buzzing about it

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CXM 2017 – the greatest opportunities for CMOs

0a20818[1]Is Customer Experience Management going to be a responsibility of tomorrows CMO?

As most of you know, I’m passionate about Customer Experience and run the largest Customer Experience Management Group on LinkedIn. In my endorsements you find acronyms like “Marketing Machine” or the marketing Mastermind behind the company etc. And while not a CMO I’m a member of the CMO Council. Any connection with one and the other? Absolutely. The CMO is a company’s best bet to get customer experience in line with brand awareness and brand perception, driving demand for sales and direct support to do what needs to be done.

Over the past years CMOs have become data junkies and they are pushed farther and farther into that rat hole. At one day they know absolutely everything about every human being on the planet except one thing: “What to do with all the intel”? You hear it almost every day that our world is changing, customers are changing, buying pattern are changing… and its correlating data… are changing too. Do you see the dilemma?

1) 80% of purchase decisions in B2B or B2C are made based on mentions and recommendations.

The opportunity is to stimulate those mentions and recommendations and raise the noise level around the brand – rather than trying to avoid any brand discussions, fearing they could be negative.

 

2) Most businesses, still today, have no other market feedback mechanism than surveys which most customers don’t like. Even worst, most of the results remain unused.

The opportunity is to leverage instant online feedback and create a fast product alignment with market needs in near real time accelerating the time to market over the competition.

 

3) Email marketing and advertising go rather unrecognized due to an overwhelming brand noise every day. Like people living at a train station no longer hear the train.

The opportunity is to move from a conventional and no longer digestible corporate messaging model to a user voice amplification to grow product and brand awareness and receive an additional boost of authenticity in the message.

Now if you look at the above you will notice that the user voice is by far the most influential force in purchase decisions and growing revenue. The consequence is to stimulate positive user voice at almost any cost.  But interestingly enough this isn’t all about money. You really cant “buy” positive feedback; it is about creating a customer experience that breeds positive feedback on its own.  This leads almost automatically to a customer experience centric go-to-market strategy. And to put this together – again – the future CMO is the most likely the one who can and will do it.

Become part of the new recommendation chain right here:
If you like this post and think it would be good to know more: Join this Buzz, express your own “user voice” s3buzz.com/u3vis2

With some clicks you contribute to what others think and stimulate the market with more impact than any brand can ever create.

 

 

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions and recommendations. And there is no difference between B2B or B2C. Growing mentions and recommendations are now becoming strategic objectives for today’s marketing engagement.

Case Study OpenStack Conference

Cloud computing with open source technology isn’t exactly a consumer topic and it isn’t really sexy either. The job was to stimulate discussions and outbuzz everybody. Easier said than done because there are industry heavyweights like HP and Rackspace competing for attention and mind share as well. And a competing event, organized by 800 pound gorilla Amazon was already introduces as “Cloud War” by the tech press. The Redhat team however was equipped with the new S3 Buzz Technology that was created to stimulate massive engagement in a way that was not possible before. The new technology allows its users to disseminate short tweet size text blocks to business friends, partners and customers with the goal to share those and stimulate conversations. Friends of friends of friends can obviously respond, comment and share it further with others. Everything with a push of a button and a robust management system with analytics to manage the progress of the campaign in real time. With a very agile partner organization that has already

TwetterRS-RH-02

been motivated to engage online, mentions and reach grew instantly

SiliconAnglePost

and rapidly. On the second conference day the discussions reached the „Top News“ status on Twitter and conventional media reported „Redhat steals the show at OpenStack Summit…“.

 

What exactly happened?
Within only three days we created over 100 pieces of content based on known presentations, known speaker and topics and formed them to 140 character long information snippets, ready to communicate. The content was entered into the S3 Buzz System. Every partner and friend of the company as well as speakers and sponsors had access to the Buzz page and could share the content easily with their network, with a single click. The mostly highly interesting content was quickly picked up by others and re-shared. While the conference was in full swing, we communicated live by introducing the current speakers, what they present and also reactions from the audience. The short and fast content distribution was easy to read and easy to follow. Business partners and buzz teams where in stand by for new content and actually provided a never ending information stream throughout the day. Intrigued IT professionals from around the world picked up the news stream on Twitter, Facebook, LinkedIn and Google+ and began to ask questions, provided comments and shared the info with their network. In just a few hours over 5,000 people outside the conference were involved in topics and conversations. Obviously, partner and buzz team was busy to engage, respond or re-rout questions to the respective experts all in real time.

S3-RH-Openstack-post-buzz

The conference made history. Not only with the participating parties, but it was a proof of concept for the effectiveness of Buzz campaigns and its ability to reach markets like no other media. After day 2 the conference had a reach of nearly 30 Million.

Summary

Buzz campaigns evolve to a strategic marketing tool that is capable of improving sales productivity by allowing sales teams to point to the customer voice instead of bluntly promoting the product themselves. Brand reputation is taking an all new height when a market is no longer discussing only problems but sharing exciting news and participating in conversations around the world. Compared to conventional awareness creation marketing, Buzz creates real customer engagement with a positive long term effect to brand sentiments and brand reputation. More details are presented at the upcoming webinar Nov 19.

@AxelS

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New S3 Buzz Release

A big thank you to all the active Buzz Masters and their feedback. We tried to do as many as possible in this new release of S3 Buzz 1.2. Below you find the most important enhancements:

GoldCredits1) Instant Buzz Start for Gold Credit owner

If a user wants to create a Buzz with Gold Credits, he or she would not need to wait until they make it to the “Buzz Master Level”.

Business customer can now start building and releasing their Buzz campaigns instantly. A verified Account however is still required.

 

 

S3-PublicBuzzLets2) New smaller Buzz widget

The new Buzzlets are smaller and cotain even more information. Visitors can support any of the active Buzz Campaigns right away.

Thanks Rob Nielsen

S3-Buzzlet-0013) Credit free main URL

Visiting the main URL of a Buzz is no longer providing any rewards. People can visit the site as often as they like, only sharing the story will get rewards credits.

Thanks Garry Hewett

 

S3-budget-alert4) Budget Alert

If the Buzz is below 20,000 credits, you will receive an alerts via XeeNotes. If it is a commercial Buzz, you also receive an alert email. Thanks Marita Roebkes

S3-Buzzlet-aging5) Buzz age display

Bow Buzzlets shows how long ago the Buzz was created.

Thanks Berrie Pelser

 

S3-Buzzlet-supported6) Buzz support display

Now Buzz Warriors can see if and how often they shared a Buzz. Obviously the person needs to be logged in order for the system to display that information.

Thanks Michelle Harris.

S3-Buzz-Listing

7) More statistics on Buzz lists

Buzz lists are updated and show number of advocates and mentions.

8) Buzz list for Buzz Warriors

Under “My Buzz” you see a list of Buzzes from the Buzz Masters you committed to support.

 

S3-Buzz-Dashboard9) More guidance for new users

The new main buzz page has now some guidance for newbis to become buzz master. The three steps shall help a user to understand that they need to be verified to start a Buzz, then build a buzz team to get their support for the Buzz and finally buy some credits to release a Buzz.

Thanks Ken Danieli

S3-BuzzList-on-Homepage10) Featuring active campaigns on S3 Homepage

We now feature active Buzz campaigns on our home page. We currently feature the 10 newest campaigns. Over time we will develop other methods to select the top 10

Thanks Berrie Pelser

 

 

 

 

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Managing different client accounts without logging in and out

multiChrome

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account.

Google Chrome has a powerful feature, that is not widely known.

You can create several different and independent instances of Chrome and just click on the respective browser icon to be in the respective account. Yes, it maintains the session, keeps the cookies and everything you need to have dedicated to that account. It’s like a different browser.

 

Here is what you need to do:

1) Create a subdirectory on your computer for each account i.e.

C:/chrome/client1
C:/chrome/client2
C:/chrome/client3
(Use the backslash of course)

2) Create copies of your Chrome Link Button on your Desktop

3) Add this code extention to the TARGET definition after ….chrome.exe

-user-data-dir=C:\Chrome\society3

ChromeSettings

 

Now you can login into the various accounts and stay logged in. Just click on the respective icon. Each chrome instances you have setup that way keeps their own cookies and sessions. :)

Happy switching

Axel
http://XeeMe.com/AxelS
(my entire online presence)

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S3 Platform Update – Fall 2013

First S3 application platform upgrade

XeeMe as an App

Society3  S3-XeeMeXeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information and allows to manage a XeeMe right from that dashboard without the need to understand any of the other application aspects. Once users are comfortable with their XeeMe, they may add Focus for networking with other XeeMe users, Buzz to support or create Buzz campaigns and so forth.

Buzz as another Key application

With the completion of the S3 platform Buzz users don’t need to understand XeeMe or any other application for that matter. All it takes is to add Buzz as an application if it is not auto-installed by the registration process. A user can now manage a Buzz campaign without getting confused by other aspects of the XeeMe system.

Braino Only Environment

What is true for Buzz is equally true for Braino. Those who signed up to learn about social media strategies and care less about other tools at that stage will not be irritated by score boards, Wall of Fame and other aspects of the technology mix we offer. A buyer of an online class gets Braino auto installed and lands directly on the Braino Dashboard page.

Application independent account administration

As part of the separation between platform and apps, we also separated the general account administration. It resides in the main navigation and covers all aspects of an account, independent of what applications a user is using.

S3 Dashboard

The platform has one application independent dashboard showing a users Profile, credits, achievements, system update information as well as the latest Buzz Campaigns. Buzz has become a key application and as such it shows the latest campaigns on the main dashboard. Even if users are not using Buzz, they can still support it without installing it.

Score Board Update

Klout decided to have a policy that does not allow to list a Klout Score next to another score. Oh well. Since PeerIndex is no longer providing public scores, Kred has a hard time to get their website into a readable form, and connect.me is in a stage of new orientation, we decided to remove the external scores all together.

For more technical background see below

More intuitive – less clicks – easier to navigate

Obviously for those who were using the system for a while, this is a change that causes to retrain the mouse, that guides you to the right places. But all in all it is more intuitive and easier to learn for new users.

 

Technical Aspects of this upgrade

Platform Architecture

This upgrade actually completes the S3 Platform development. The Platform is now truly application and XeeMe independent. In the past the XeeMe architecture was still a key part of the platform itself. In other words, XeeMe became an autonomous application in the platform itself.

Administration

User administration is a huge part of every application, no matter how small or big it is. With the new user administration we only lay the foundation of a XeeMe in that process. But a user does not need to manage a XeeMe as part of the account administration. Application specific user credentials are tide to the application map and its DNA between a user and an app.

Genetically Networked Architecture

Since the inception of XeeMe we are using a genetic computing technology we invented and called it “Genetically Networked Architecture”.  Almost all settings, attributes, rights, rules and capabilities are genetically encoded. That allows us to process a large amount of credentials in a fraction of traditional methods. We will share more about the GNA later. However the new platform is fully GNA enabled and allows credentials to be easily encoded and the inheritance of profile information into the DNA of application chromosomes.

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Buzz – The New Advertising

Society3-Buzz-BuzzLetIn times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers.

Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous or advertising driven purchases.

Smart businesses found a way to actually leveraging the effects of the customer voice and stimulates mentions and conversations. New customers are trusting existing customers more than sales teams and advertising. The new marketing and advertising is taking those mentions and recommendations and amplifying them across the web.

As a result, successful corporate messaging is replacing blunt self promotions with authentic customer opinion which is highly trusted and leads to more sales, as well as a better brand reputation.

Society3 has carefully studied consumer behavior and buzz dynamics over the past two years and created a product that helps business teams to stimulate mentions and recommendations and then amplify them across the Internet with very high velocity. Experience with over 200 Buzz campaigns showed three interesting dynamics:

1) Velocity: Unlike traditional word of mouth, S3 Buzz spreads almost instantly and can reach millions within a matter of hours. A well designed Buzz spreads faster than traditional promotion mechanism.

2) Mentions: Customers are happy to share their opinion, but brands need to provide some inspiration and a place to share. If provided, hundreds of customers help spread the word within 24 hours of asking for support.

3) Reach: Due to the networked nature of the social web, sharing and amplifying mentions and recommendations allows a much higher reach than traditional advertising. While even the largest media outlets barely crossing the 10 Million mark, Buzz campaigns can reach 100 Million and more.

Businesses can’t just hope the old advertising paradigm comes back and people just buy because the producers say so. Successful businesses know that the customer voice is a key contributor to business growth and more revenue. Agile marketing will need to incorporate the user voice in their go to market strategy and amplify information that helps a new customer to decide.

 

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Removing XeeScore from XeeMe

XeeScore is a very powerful score, yet we have done a bad job to explain the power behind a “Return On Engagement”. And so we decided we will remove XeeScore from the main XeeMe page in the next few days and only keep it as the “odometer” in the XeeMe Dashboard.

We will also keep the XeeScore on the XeeMe Score bar for those who want to expose their scores. If not, you can disable the score bar under “Set XeeMe”.

The XeeScore represents one of the most powerful scoring algorithms in the social web but it also needs to be better explained. Over the next few weeks and months we will talk more about it’s concept and why we believe it is of key importance to every serious networker. Until then we hope that those, frustrated with the low score can take a deep breath and grow with us as we grow with you :)

 

 

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz

The current product is still in Private Beta. We scheduled public Beta to be out next week.

1) You will be invited

Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may likely get such invitations any soon.

2) You confirm that you join and submit your own Buzz Group

Go to the Buzz you are invited for and click on “Join the Buzz”. You will see all the Buzz information so that you create your own Buzz Group and share the Buzz with the people you know. If you like to make some changes, feel free to do so. The key information however can’t be changed.

At the bottom of your Buzz Page is a unique URL that leads to your specific Buzz Group page.

3) You promote your buzz group

The third step is to share the Buzz URL of your specific Buzz Group with your contacts asking them to help spread the word. As they visit your Buzz Group you will later on know who and how much support you received.

4) You get credits for each Buzz action your team is performing.

You receive 100 credits for each Buzz Action from your team. So let’s assume a Buzz has 5 target networks and all are clicked by one of your friends, that is 500 points. If they repeat the action a few hours later and the same on the next day, you would receive 4 times 500 credits = 2,000 credits from each person. If you have 20 friends helping you, you can gain 40,000 credits just from commissions :)

Supporting two such Buzz campaigns would give you enough credits to fire up your own buzz campaign.

At least a good start to gain experience with the most powerful Buzz Management system available. And this is just the beginning.

 

 

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Xeesm as a platform

Xeesm Appsworld is maturing and we are running first alpha tests with third party developer. We expect to open up APIs and the AppsWorld platform to external developer by end of the year.

Xeesm social business applications

Xeesm/Appsworld already today provides a social business application platform and a series of applications including social relationship management, social customer engagement, a social address book and many other social business application.

Take a fresh look at how to best leverage social networks.

When it comes to business, social media newbies complain about
- Where to start
- There is so much distraction
- I need to be able to manage all that
-Yet – I know I have to deal with it rather sooner than later

What Xeesm provides:
- A methodology to carefully start with laser sharp focus on business needs – Social minutes
- A new way of interacting using a Social Address Book that helps you focus on the right people
- Tools including Xeesm/Flights! or Xeesm/Edge! to manage relationships in the context of projects, campaigns, initiatives etc.
- An open platform that allows you and others to add more applications to be run on your Xeesm

Check out the latest applications including Xeesm/Compete! and another third party product: TweetScrambler.

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