New programs, new training center

With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education.

Enhanced Education Program

New Classes

Certified Social Media Manager

Certified Social Presence Designer

Certified Social Media Partner Manager

See the complete program overview 2013

Enhanced Education Model / Delivery

While the biggest advantage of our Academy was always the hands on experience right inside the social web, collaborating online and acting in real cases, in the real environment, we did recognize the need for onsite training class room education.

Online Only Training

For the more advanced users we continue to offer online only classes. Meaning the entire program is delivered in a “hybrid model” of self paced online learning and instructor lead online workshops.

Class Room Training

Most of the new classes are a combination of two day intense training in our training center in San Francisco or Cannes (France) and then 3 to 6 weeks hands on experience. All project exercises are performed in teamwork and online collaboration and  participating in weekly instructor lead online workshops.

Business Relevant Education

Social media is neither complicated, nor technically challenging. You will find thousands of free webinars and lists of tips and tricks online. Some of the more challenging business aspects can easily be learned through any of our $49 online lessons including exercises. But at some point in time you want to get real world project experience, without using your customers as ginny pigs.  You will want to do things right at the first time. When it comes to social business strategies, social media marketing concepts, crowd sourcing initiatives, improving customer experience, service models, and many other business aspects, a solid   education becomes mandatory. S3 Social Media Academy programs assume that attendees have been through a first series of experiments and now want to get a professional and effective education.


Did you SEO your Facebook Page?

Kelly Chan posted a good article about SEO on Facebook pages on Social Media & Technology

Here is the essence:

Choose Your Facebook Page Name Carefully

Choosing your Facebook page name should not take much more effort than remembering the name of your business. While some blog authors get kitschy and creative with blog titles, your Facebook name should reflect the heart and soul of your brand. Not only could spammy words in your title be penalized by Google, but your customers will also be turned off by an obtrusive Facebook page name. Your page name is critical in helping you find new customers, which works by including who are you and what you do. Likely, both are included in the name of your company already. Keep it simple, but keep it real, and make sure you choose your name carefully — because you can only change it if you have amassed fewer than 100 fans.

Choose your vanity URL carefully. Facebook now features the ability for Facebook page owners to choose a custom URL (also known as a username) once you have amassed over 25 fans (or “likes”). Claiming your username ASAP is critical in not only maintaining brand reputation, but is another way for potential customers to find you in search. Don’t load your vanity URL with unrelated keywords, but expanding on the title of your brand with a few very short related keywords about your business can help grab related search traffic. Don’t abuse this feature, however, as Facebook can revoke or reclaim a username at any time. This URL can only be changed once, so make sure you get it right the first time (changing it is a process that will hurt your SEO, by the way).

Use the Info Tab

A big chunk of your Facebook Page SEO lies within the Info tab on your page. The Info tab has fields that contain important descriptive metadata that can be caputured in search. In the Info tab you can provide a keyword rich company description and link back to your blog or main Web site, if you have one, as well as other social networks your brand may use. Make sure you include as much detail as possible in the fields related to the category you choose — which is why it’s important to pick the category for the page that is most related to your brand. Google sees this tab as an entirely seperate “page” from your wall, so it’s a great place to load up on keywords that you want to be searched for. You can also use it to help with local SEO by including your company’s address and phone number.

Post Links to Your Web Site or Blog on Your Page Wall

Status updates are a powerful way to place links back to your company’s Web site or blog near the top of your Page CSS structure, which can boost your search rankings. Google also positively factors in links to relevant sites as part of its algorithm, yet unrelated links can hurt your SEO. When you post links, make sure you don’t just type in the URL as part of the status update, and use the “Attach Link” feature. Facebook will then pull in the title, body, and image — as a thumbnail — from your blog or Web site, as well as a summary of text from your blog or Web site. This keyword-dense update can especially boost your SEO if it’s near the top of your Facebook page wall.

Link Back to Your Facebook Page

Google’s algorithm factors inbound and outbound links to your Facebook page, so make sure you have inbound links to your page, too. Easy ways to accomplish this include using the Facebook “like” button on your brand’s blog. When a fan or customer “likes” a blog post, an update will be posted on their wall that they like the post, which automatically includes a link back to your Facebook page from their Facebook profile. Using Facebook’s commenting platform also drives similar traffic and backlinks to your Facebook page, as any time someone comments on your blog, it will be noted on their Facebook profile with a link back to both the blog and your Facebook page.

Read the full post here


LinkedIn: Degraded

The question "How social are social media companies" are not new. And that LinkedIn kind of leads the less social companies isn't new either.

But this is just to sad to be funny:

"Dear valued member" – why not say "Hey – what's your face."

Or is your database so bad that you can't even pretend to be a bit social?

Now already the third question asks me to rate about my satisfaction of things that I'm not interested in. Can I just ignore it? No "You have to fill it out stupid – otherwise go away"

Now to the forth question "What information are you sharing on LinkedIn" – yes, LinkedIn is asking me what I have on their site. Hard to comment on this one without getting impolite.

Three more questions into it "Have you ever done a status update?" – Isn't it like asking your wife after 5 years marriage "Honey – did we have had a conversation?"

And on it goes. I thought social media was about knowing what's on top of your customers mind, knowing more and faster about what's going on…. Apparently not at LinkedIn

Result: Degraded as Web 1.0 software company.


LinkedIn Marketing Solutions

Dear valued member,

Thank you for using LinkedIn. As one of our valued members we'd like to get your feedback on your experience with LinkedIn, and ask that you take a short survey which may take about 10 minutes to complete.

Your opinions are very important to us and will help us improve our products and services to better serve your needs.

As always your comments will be anonymous and aggregated with other responses.

The deadline to participate is 15th, June 2011 or until we receive 400 qualified responses.

Please click here to begin

If you have any questions or feedback, please direct your responses to our Customer Support team.

Warm Regards,
Brian Thome
Research Solutions Manager, LinkedIn Research Network




Help Jackie get a scholarship

Help Jackie get a scholarship

Do it the fun way: Play Empire Avenue and find 500 "investors" buying min 100 shares for SMACAD by May 16

Obviously it is a game and no real money is involved

Social Media Academy decided to give one scholarship for the Social Media Strategist Class in every trimester for one person who is highly engaged in the social web and we feel deserves a scholarship for a variety of reasons.

For this upcoming class Jackie Coughlan was nominated for a scholarship.

Now – the social web being the most competitive place for attention, recognition, engagement, connectivity and actually fun is a perfect place to connect a scholarship with a bit of all of the above.

Here is the fun part:
Help Jackie find 500 "investors" in Social Media Academy Shares on the latest game:
"Empire Avenue" and buy 100 shares here:
Obviously it is a game and no real money is involved.

You can watch it grow on "Leaders | Share Price"

OK – Now – please help Jackie get her scholarship.


Short link to this page:


Anatomy of social business strategy

Business investments in social media are on its way to maturity.

The days where social media for business is a "cost of doing business" with no need for an ROI are over. It is no longer acceptable to hire somebody in marketing to "take care of the social media thing", while the rest of the business does business as usual. The fact that social media is not a marketing campaign but a cross functional engagement has also been well adopted. The idea that outsourcing your love to customers to an agency has also been well understood – at least in larger organizations.

Anatomy of a social media strategy

Creating a social media strategy for an organization with 2,000 employees, reporting to 200 managers and 20 executives and together hoping to engage with 800,000 customers is not an easy task.

Continue reading "Anatomy of social business strategy"

What do you expect from Google’s CEO?

Google CEO Larry Page made a bold move to encourage his team to get social. This is remarkable and the responses so far are surprising.


Probably the most remarkable aspect is the fact that a Fortune 500 CEO puts a stake in the ground and declares being social is a strategic objective of the company. While other company leaders even prohibit the use of social media, Page turns the ship around by requesting to be more social. Many people, including myself, predicted the same behavior like with Internet, Personal Computers or Telephones in the past: The new technology was banned because of the fear of distraction, companies even invested hard dollars to ensure the use of the new technology was banned – then a few years later the same people spend hard dollars to encourage their teams to use the new technology and catch up with the rest of the industry – nothing has changed.

Continue reading “What do you expect from Google’s CEO?”


Of course you don’t read privacy policies – well then read this

The number of data aggregation sites is exploding.

Companies provide free services to aggregate and sell social media data to marketers. This maybe a free business network, a ranking service, games and all kinds of services that look like fun, interesting, important – must haves…


Do you read their privacy policy? I guess most don't. Branch-Out was the first that just astounded me. Many of my network friends invited my to join, obviously not even looking at the almost empty privacy policy that basically stated that there is no privacy.

Continue reading "Of course you don’t read privacy policies – well then read this"

Custom Facebook Pages

As of March 16 Facebook changed the way custom pages can be displayed.

Here is what you need to do in order to post a custom page / custom tab. It looks a bit complicated as it is meant to provide a rich application environment and has a lot of overhead for just ading some custom tab. However if you follow these steps you get it done in a few minutes. Feel free to use the Social Media Academy test page to test your tab.


1) Go to the developer section and create the link between a page / content you are hosting somewhere on your own server and the facebook page you like to show it on.

Click on "+ setup new app" on the upper right hand side

2) Give your application a name

3) Click on Facebook integration (tabs on the left hand side)
Add a name under "canvas page" for instance : promopage

4) Add the URL where the content resides
For instance if you like to display something from
You will need to add (note that you will have to ignore the actual file name)
Call the content file index.aspx (not htm and not html)

5) Scroll down and give the tab a name

6) Add the same URL i.e. as the "Tab URL" — And submit

7) Click on "Application Profile Page" and on "add to my page" on the left navigation.