Blog

Network democracy or kingdoms

Kingdoms ruled the world for the past thousand years. People either lived in one of those kingdoms or were essentially outlaws or gypsies. Those who belonged to any of the kingdoms had to obey their rules or needed to leave to find a new place. That was very hard as you had to leave friends and family behind. When I …

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Certification 2012 – Advanced classes

After three years educating applied social media for business we decided to make some important enhancements to our certifications and classes going forward. The adjustments are reflecting  attendee feedback, evolving market requirements and to homogenize graduation terminology. While we were initially focusing on social media consultants who basically were able to participate full time in the 8 week highly intensive …

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More social networks are coming any soon

Microsoft is working on an internal research project exploring a new social network: SOCL. It appears that the software giant is game to reinvent itself and create a social media solution. While Microsoft still has the money – the question is whether or not they can change their culture from a self centric technology super shop to a community thinking …

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We Do Need Social Media Experts

Yes you heard it right, and yes, it's me who said it: Social Media Experts. The bad word in social media. Why do I say so? Joe doe Social Media Consultant hates the word. Why? Because he is not an expert but rather a situation driven self made social media consultant. Social Media Has Grown Up The argument "Social media …

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Google Plus – Failure & Future

I started as one of the first Beta users of Google+ with great skepticism. The main reason for it was because of a) Google is not known to be a social business, b) Google is not known for having a great product marketing and c) the company is so focused on its advertising business that it maybe too difficult to …

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Preparing for virtual events

Virtual events offer huge advantages over physical events Here are a series of tips to consider when attending an event as exhibitor.   Conversations In a way virtual events are no different than your day to day conversations in Twitter, Facebook or any of the other social networks and communities. The only difference – it happens during a few hours …

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LinkedIn – not really a social network anymore

Social networks like Facebook, Twitter, lately Google Plus have rapidly evolved over the past few years. Online interaction took center stage and having a profile is only a commodity. LinkedIn developed into a different direction. groups degraded to cheap classified add boards, question and answers were basically replaced by the likes of Quora and Focus and the actual "conversation" circles …

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Social Presence Management

When you start your social media engagement you probably start on LinkedIn or Facebook. You explore Twitter and maybe have already an account on YoutTube or Flickr. As you get connected with people you hear about Foursquare, Yelp and Google+, maybe SlideShare and Quora. Others introduce you to LinkedIn Groups or Facebook groups, maybe Focus and Plancast, Tumblr and WordPress. …

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Engaging Customers is actually a bad idea

You heard it a million times: "Engage your customer". And you didn't really – didn't you? Simply because it is very complex if you look at your team of 1,000 employees. Engagement is actually a pretty complex process when you look under the hood. Blasting out some email shots and posting a 50 feet declaration of love on time square …

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Twitter – between a rock and a hard place

G+ is not a FB killer but seriously hurts Twitter It looks like Twitter is now paying a price for sloppy technology, ignoring it's long time advocates and lack of innovation. The "uncomfort" of Tweepl is growing rapidly. Robert Scoble just posted his view why "Twitter is boring"  Twitter revolutionized the way we communicate by giving us a platform for …

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