Blog

Twitter – between a rock and a hard place

G+ is not a FB killer but seriously hurts Twitter It looks like Twitter is now paying a price for sloppy technology, ignoring it's long time advocates and lack of innovation. The "uncomfort" of Tweepl is growing rapidly. Robert Scoble just posted his view why "Twitter is boring"  Twitter revolutionized the way we communicate by giving us a platform for …

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Google+ what changes – a detailed review

Under the new Google Management – with Larry Page on the helm – things seem to change. Google+ is out and unlike the many products before like Wave, Buzz and others, G+ looks pretty promising. Is it a "Facebook Killer" like several early promoters suggested? I absolutely don't think so. Is it a "Twitter Killer"? That one is much more …

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Do you record every call, every meeting, every conversation?

Most likely you don't record every phone call you make. You probably also don;t put up a recorder on every meeting you participate in. And I guess you don't record every conversation you are having with colleagues, friends or customers. That was my thought too when I thought about the enormous amount of time people wasting with their email inbox. …

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Social Media Guidelines – encouraging and fun

I researched many Social Media policy documents in the last 2 years and what’s interesting is the different ways companies address and define social media guidelines. I have read policies where every paragraph started with "Thou Shalt Not….; and other polices looked like more like mystery books. Great to see many enterprises guiding their team and their social engagements in …

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Dear Larry Page – Remember Innovation?

I'm sure you can do better than copy (for a second time [Orkut]) what's already out there. Think Innovation. May I make a suggestion for your social media engagement? I personally don't believe Google+ will have a great impact other than some noise in the next few weeks. Your other social network Google Orkut was not a bad product either …

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Are you a social couch potato?

Jorge Purgly is the undisputed No.1 in Xeesm visits. What makes him the No.1? Here are a few things that really matter – it's all about 'xee and be xeen': 1) Don't be a social couch potato And please don't say "I have no time" – that's like saying "I have no time for my customers, partners, vendors, friends and …

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Did you SEO your Facebook Page?

Kelly Chan posted a good article about SEO on Facebook pages on Social Media & Technology Here is the essence: Choose Your Facebook Page Name Carefully Choosing your Facebook page name should not take much more effort than remembering the name of your business. While some blog authors get kitschy and creative with blog titles, your Facebook name should reflect …

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Recap Online Management Briefing How to hire a social media director?

Thanks to all participants in our webinar today. In case you could not attend or want to share the presentation with colleagues or just want to refresh your memory, we've made the presentation available her: Presentation PDF also available via Slideshare You may also want to read this page: "Selecting a social media strategist"    

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Hiring A $180,000 Social Media Director

This is no easy task. Once you look under the hood what you need – you will have a hard time to find one. There is currently one capable social media strategist for approximately 1,000 open positions.   The Social Media Director should be able to do the following: 1) Making a thorough assessment Hopefully using some proven audit or …

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Online Advertising Shift – $120,000 for Twitter Trends

The world is rapidly shifting to social media integrated advertising. Twitter's Adam Brain explains: "Promoted Tweets offerings are auction-based while Promoted Trends now cost $120,000 per day – up from $25,000 to $30,000 at launch in April 2010" ZDnet writes: "Great news: Promoted Trends on Twitter now cost only $120,000 per day! The obviously surprised ZDnet journalist Stephen Chapman writes: …

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