Blog

My tire dealer’s Social CRM

My tire dealer (Western Tire) and my local car dealer are using social media in an innovative way – different from what people may think and very successful.
First what they didn’t do:
– No fan page
– No online community
– They have both no blog or any major “presence”
Now what they do:
– The majority of their team […]

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Nice spam prevention on LinkedIn

Most of us noticed that LinkedIn groups are often times as bad as your email inbox – full of spam. No more conversations just webinar announcements and email catcher. LinkedIn made a great move to alert group managers if an account has zero or very low number of connections and want to join your group. Once you check the persons …

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The most unique hiring process you’ve ever seen

Consider yourself warned – this is not the way you typically apply for a job – but it’ll be a fun ride!
Xeesm is making great progress and is at a stage where we want to expand. We grew from 1,000 users in January to 30,000 in March and over 80,000 in June.
We are hiring agile […]

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Social Technology – A billion $ Industry

The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.

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The Social Technology Cloud

The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.

Social Networks
Social Networks such as LinkedIn, Facebook, Myspace, Orkut, Xing and many others serve a variety of purpose in business […]

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Leadership Class Summer 2010 – Social Media Academy

We are wrapping up the admission process and just give a last call to join the Leadership Class Summer 2010. Leading technology firms evaluated training institutes and selected the Social Media Academy as the one with the best reputation and most comprehensive training program in the world. The Summer 2010 class will have a brand new segment: Social CRM as …

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Social CRM strategy – counterproductive

There are a lot of discussions and endless posts about Social CRM being a philosophy, a strategy and other esoteric viewpoints. Hmmm – why is that? First: The term Social CRM was coined by Oracle in 2008 – certainly not as an esoteric view of the world but a technology that is going to evolve in the future. Over time …

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Social Media Mistake #1

We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success stories and case studies, despite the fact that the campaign was a complete disaster. You hear from companies making millions over Twitter, you hear companies who are “wildly successful” with their fan page and you hear …

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The Social Business World Has Changed – Again

The social business is rising and it is rising fast. Social media itself has changed dramatically in the last 7 years (see my review) and the business challenge is changing too. While the “social media marketing” consultants from the last 2 years are stuck with building fan pages, evangelizing to their clients “you need to listen”, “you need to be …

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Social CRM in 140 characters

#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success. A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features added to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and …

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