Blog

Social CRM strategy – counterproductive

There are a lot of discussions and endless posts about Social CRM being a philosophy, a strategy and other esoteric viewpoints. Hmmm – why is that? First: The term Social CRM was coined by Oracle in 2008 – certainly not as an esoteric view of the world but a technology that is going to evolve in the future. Over time …

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Social Media Mistake #1

We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success stories and case studies, despite the fact that the campaign was a complete disaster. You hear from companies making millions over Twitter, you hear companies who are “wildly successful” with their fan page and you hear …

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The Social Business World Has Changed – Again

The social business is rising and it is rising fast. Social media itself has changed dramatically in the last 7 years (see my review) and the business challenge is changing too. While the “social media marketing” consultants from the last 2 years are stuck with building fan pages, evangelizing to their clients “you need to listen”, “you need to be …

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Social CRM in 140 characters

#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success. A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features added to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and …

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Thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing

Social Business Executive Summit: How to Win in the Social Economy May 25-27; 8-9 a.m. & 10-11 a.m. PDT Each Day This virtual Summit features thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing from the Founders Council of SocialBusinessOne. Over a three-day period, CustomerThink  in partnership with the Social Media Academy will host six webinars focused on …

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Taking Social CRM theory and potting it into practice

In one of the Social CRM experts groups fellow group member Michael Brito asked some very interesting questions. I thought it’s worth sharing here. The Xeesm team and their partners do about one Social CRM implementation per week right now and here is their experience: 1. Who owns social CRM (It’s easy for all of us to say everyone does, …

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What Tips Would You Give A Reseller That Was Just Starting Out With Social Media?

We asked companies to help their laggard colleagues by answering the question, “What tips or suggestions would you give a reseller that was just starting out with Social Media?” Here is a collection of their answers from the various forums.

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Top 50 Most ‘Social’ Firms HOAX

The Huffington Post reported recently the “50 Most Social Firms“. And like many “fast reader” people read the headline – then the list – Microsoft first – then write posts based on the “facts”. Yet too many just couldn’t believe the results, and neither could I. As a good social media citizen I tried to dig a bit deeper and …

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A new “Social Divide” and it’s four factors

After the digital divide – I see a new “social divide” and it is rapidly widening. Social media is not something you “install” and then have it. While it is a challenge for some businesses it may have some devastating consequence for individuals. Social Graph & Presence Factor It takes approximately 6 month to establish a decent “social graph” and …

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Social Business goes mainstream

Do you still believe business leaders don’t get it and want to give some good advice? Think again. Last week I spoke in front of a group of executives from various industries. The speaker right before me talked about how important social media is for business. Somebody in the audience stood up and said: “This is all very interesting but …

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