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Customer Experience Development Intro Webinar Australia/ APAC

Thank you for attending our recent intro webinar, “Customer Experience Development”. It was great to have so many of you join us at the event. Customer Experience Development Intro Webinar APAC View more documents from Marita Roebkes. Axel addressed also questions we got during the intro webinar in his post. If we missed an answer to your questions – please …

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Disclaimer

Content is provided by multiple Social Media Academy faculty members and graduates. All content including artwork may be copyrighted to their respective owners. All content cited is derived from their respective sources. Content for Social Media Training classes and other social media education programs may vary. Please check the latest class details.

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Developing a social media strategy – prevent flops

The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your customers are, where they hang out …

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Social Media Tools Week in October

Introducing the top social media tools for business A whole week packed with the newest and most compelling Social Media tools from around the world, key note presentations and career development sessions. Probably the most important Social Media Event of the year will be held in October. The event is organized to cover the US, Latin America, Europe, Australia and …

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Social Media 2.0 – The Next Generation

Organizing Social Media Across Departments Where most businesses start:When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media “experts” to do the campaign or found some engaged people internally. The rest of the organization does “business as …

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Webinar: Citrix Webex – a Social Media Case study.

It was great to have so many attendees in the webinar. Thank you very much for joining us. Special thanks to all members of the leadership class Summer 2009 who performed this exercise and webinar using the assessment methods from the Academy, researching Citrix and Webex as a social media case study. Team A – Social Media Customer Assessment Barbara …

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Webinar Q+A Assessment Case Study July/22

Q: I recently put my business on Twitter. I work for a hotel and the Brand in general does not have a page but individual properties do. Yesterday I received tons of messages and tweets about how angry this customer was at a different property but because we have the same brand name we were guilty by association. How do …

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PayPal Case Study – Social Media Ignorance

Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs. Company BackgroundPaypal has 160 million customersTheir support centers work shifts and deal with approximately 60,000 support cases every day.Over 1,000 support people …

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How to start in social media?

I get more and more of the very same question: “Axel, I finally decided to get into the social media thing, do you have some advice?” OK – too long ago I started from scratch, so everybody please chime in and add to it. 1) Give your engagement a purpose (other than just trying it out or selling something). For …

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Most shocking report – How Teenagers Consum Media

“How Teenagers Consume Media:the report that shook the City | Business | guardian.co.uk” ( This Link )What is shocking to me is that what pretty much everybody is talking about shook the British Guardian. More shocking that there is no way to comment on this report. It is electronically “printed” with no way to interact. I have to admit I …

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