Blog

If you are hiring or do career reviews, do you use social media in the evaluation / review process?

QUESTION: Is social media a good tool for you? Do you use it to explore social and communication skills of your candidates or employees? Do you check the so called social graph of your team or applicants? Do you review subject matter expertise by reviewing blogs and other media to find the perfect match to the respective position? WHY WE …

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Nice buzz

On TechCrunch: Read the comments at the end. I just thought I share this nice testimony of advocacy for Social Media Academy – Thanks to everybody for the great comments

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Social Media’s impact on brands, branding and marketing

We’re probably in the 2nd year of trench warfare between brands and social media, and while we see regular reports of battles the winner has yet to emerge from the fog of war. In fact the prophets of this war go back much further, including The Cluetrain Manisfesto 10 years ago, Communities Dominate Brands in 2005, and several others. It’s …

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Organization models for social media

Thank you to all who joined us during our webinar today. We hope you walked away from it with ideas and information to bring the very best to your business. Organization models for social mediaWhat is a good organization model for a mid size company, implementing a social media engagement strategy?- How one person can make a difference in an …

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Why most small / medium businesses struggle with social media.

Where is the expected added business?Social media appears to be a new marketing tool. It looks like a new way to get closer to customers, win some more deals, creating a new communication channel. But where is the new business? How can I turn it into an $800 Million Business?It was just a little bit too simple. And like anywhere …

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Experiental project “A social product launch”

This is an experiment and we invite product managers, marketers and entrepreneurs to join if you are interested. Product launch exclusively through social media? Xeequa (no it’s not on their website yet) plans to launch a new software product exclusively through social media. No advertising, no mail shots, no PR none of the traditional promos.The focus will be entirely on …

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Customer Experience Development Intro Webinar Australia/ APAC

Thank you for attending our recent intro webinar, “Customer Experience Development”. It was great to have so many of you join us at the event. Customer Experience Development Intro Webinar APAC View more documents from Marita Roebkes. Axel addressed also questions we got during the intro webinar in his post. If we missed an answer to your questions – please …

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Disclaimer

Content is provided by multiple Social Media Academy faculty members and graduates. All content including artwork may be copyrighted to their respective owners. All content cited is derived from their respective sources. Content for Social Media Training classes and other social media education programs may vary. Please check the latest class details.

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Developing a social media strategy – prevent flops

The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your customers are, where they hang out …

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Social Media Tools Week in October

Introducing the top social media tools for business A whole week packed with the newest and most compelling Social Media tools from around the world, key note presentations and career development sessions. Probably the most important Social Media Event of the year will be held in October. The event is organized to cover the US, Latin America, Europe, Australia and …

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