Blog

Buzz is changing the way marketing is communicating

In the old days marketing was using a rather brutal language to stimulate customers to talk about their brand. A market was “penetrated” and the key was to “get the message out”. The ‘customer’ was grouped and sorted in demographics, stored in data marts, was sliced and diced to get maximum number of ‘eyeballs’ and increase in ‘traffic’. By the …

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The greatest opportunities for CMOs

Is Customer Experience Management going to be a responsibility of tomorrows CMO? As most of you know, I’m passionate about Customer Experience and run the largest Customer Experience Management Group on LinkedIn. In my endorsements you find acronyms like “Marketing Machine” or the marketing Mastermind behind the company etc. And while not a CMO I’m a member of the CMO …

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Buzz Campaign – A case study

Businesses of all sizes have the same challenge: How to get more people talk about their brand, products, or events. No this is not really new. What is new though, is the fact that today approximately 80% of all purchase decisions are based on mentions and recommendations. Also roughly 80% of event attendees  join any given event based on mentions …

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S3 Buzz!™

See on Scoop.it – Awareness & Advocacy America’s Innovation Showcase is a new, cutting-edge event that stimulates creativity and company innovation by immersing attendees in a live snapshot of the most significant trends and innovations of today. Axel Schultze | http://XeeMe.com/AxelS‘s insight: Buzz is no longer a mystic art but a professional way to integrate the market into a businesses …

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Best Western: how customer experience and telling stories will grow your business – Econsultancy (blog)

See on Scoop.it – Awareness & Advocacy Best Western: how customer experience and telling stories will grow your business Econsultancy (blog) Tim Wade is Director of Marketing & Ecommerce at Best Western Hotels, and has been responsible for repositioning the brand in Great Britain under… Axel Schultze | http://XeeMe.com/AxelS‘s insight: Many years ago I wasn’t too excited by Best Western. …

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New S3 Buzz Release

A big thank you to all the active Buzz Masters and their feedback. We tried to do as many as possible in this new release of S3 Buzz 1.2. Below you find the most important enhancements: 1) Instant Buzz Start for Gold Credit owner If a user wants to create a Buzz with Gold Credits, he or she would not …

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Managing different client accounts without logging in and out

Social media managers or agencies are challenged with juggling many different social media accounts. You need to log into this twitter account than that twitter account, back to Facebook then LinkedIn and so forh – all from one browser. And all of a sudden ….ouuuch you posted to the wrong account. Google Chrome has a powerful feature, that is not …

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Webinar Recap: Sep 19, 2013 – Creating a successful Buzz within 24 Hours

Thank you for attending our LIVE webinar today. In case you missed it, we’ve included the full webinar video and the presentation (see below) Creating a successful Buzz within 24 hours    

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S3 Platform Update – Fall 2013

First S3 application platform upgrade XeeMe as an App XeeMe is now an application on the S3 platform that can but must not be used in conjunction with other applications. Those who just want to have and manage a XeeMe without all the other apps can do it now with ease. The XeeMe specific Dashboard shows all XeeMe relevant information …

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Society3’s new S3-Buzz Software replaces conventional marketing with Customer Voice

FOR IMMEDIATE RELEASE: Society3’s new S3-Buzz Software harnesses Customer Voice to reach into new markets, increase revenue. S3-Buzz Software now puts the power of Consumer Voice into the hands of savvy business marketers. Sep. 10, 2013 – SAN FRANCISCO BAY AREA, Calif. – For survival in a competitive marketplace, agile businesses recognize the importance of incorporating the customer voice into their marketing strategies to …

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