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Buzz – The New Advertising

In times where consumer power increases and influence from traditional corporate advertising is decreasing, businesses will need to find new ways to win the minds and hearts of new customers. Our research shows that roughly 80% of purchase decisions are based on mentions and recommendations for both consumer and corporate buyers. This is leaving only a small percentage to spontaneous …

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Social Media Managers Keep Failing

Society3 SM Keep Failing

No question, those who studied the shift in our socioeconomic landscape come all to the same conclusion: Social Media holds a massive change for our society and our businesses. The change will be as profound as the industrial revolution 200 years ago. Introducing that change to executives who run their business with a huge daily pressure is so overwhelming that …

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80% of purchase decisions based on recommendations

Society3 Networked World

Social Media has changed the way consumer and business manager alike make their purchase decisions. The web has become the most influential resource in figuring out what to buy. Depending on the research, target audience, product or service, the percentage of new purchase decisions based on mentions and recommendations range between 72% to 90%. That is true for both B2B …

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XeeMe’s 2nd Birthday

Happy 2nd Birthday XeeMe Wow – being under the top 10,000 websites in the US and top 20,000 world wide is a great birthday presence. A huge    THANK YOU to all XeeMe users for their never ending engagement. What a great community of very special people. It is a great pleasure for all the S3 team to work with …

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Trust or not to trust?

This post was inspired by a post in Forbes Magazine from friend Louis Columbus, former AMR Research Analyst and a recent CSI Insights report. I’d like to share a perspective we are working on since several years that just now lead to the development of Buzz and its official announcement next week. Marketing and sales are stuck in deep dilemma …

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Buzz, Knights and the noble way to advertise

Stop bragging – instead let others mention and recommend you. That’s the spirit of Buzz Marketing. The New Way To Advertise To do this right, we created the concept of Buzz Knights. A buzz Knight is a highly connected, highly influential networker with a large following. Once the Knight involves his or her Warriors into a Buzz campaign it spreads …

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Buzz Update – Public Beta 1.1

Quick update about some of the fixes, changes, enhancements 1) Bug Fixes We fixed most of the known bugs such as Gold Credit reports not working, warrior invitation not working and so forth. Also the PayPal transaction for Gold Credits is returning users to the correct page. You can now turn the cash credits you purchased into GOLD or BLUE …

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Happy 10 Years Social Media Anniversary

Syndicated post  – blog post by Axel Schultze, CEO Society 3 Group My LinkedIn account states: Member since: June 12, 2003 My LinkedIn ID is 8573 2003 – In My 2003 Konstantin Guerke, one of the LinkedIn co-founders asked me to join the network and give some feedback. His primary interest: Get some executives into the network, which so far was primarily consisting of …

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By 2017 the CMOs may spend more on tech than CIOs

Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …

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When Your Social Media Scores Suck

There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved. …

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