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Buzz, Knights and the noble way to advertise

Stop bragging – instead let others mention and recommend you. That’s the spirit of Buzz Marketing. The New Way To Advertise To do this right, we created the concept of Buzz Knights. A buzz Knight is a highly connected, highly influential networker with a large following. Once the Knight involves his or her Warriors into a Buzz campaign it spreads …

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Buzz Update – Public Beta 1.1

Quick update about some of the fixes, changes, enhancements 1) Bug Fixes We fixed most of the known bugs such as Gold Credit reports not working, warrior invitation not working and so forth. Also the PayPal transaction for Gold Credits is returning users to the correct page. You can now turn the cash credits you purchased into GOLD or BLUE …

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Happy 10 Years Social Media Anniversary

Syndicated post  – blog post by Axel Schultze, CEO Society 3 Group My LinkedIn account states: Member since: June 12, 2003 My LinkedIn ID is 8573 2003 – In My 2003 Konstantin Guerke, one of the LinkedIn co-founders asked me to join the network and give some feedback. His primary interest: Get some executives into the network, which so far was primarily consisting of …

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By 2017 the CMOs may spend more on tech than CIOs

Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California.  Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …

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When Your Social Media Scores Suck

There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved. …

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Removing XeeScore from XeeMe

XeeScore is a very powerful score, yet we have done a bad job to explain the power behind a “Return On Engagement”. And so we decided we will remove XeeScore from the main XeeMe page in the next few days and only keep it as the “odometer” in the XeeMe Dashboard. We will also keep the XeeScore on the XeeMe …

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Multi Level Buzz Campiagns

How to join a Multi Level Buzz Campaign on S3 Buzz The current product is still in Private Beta. We scheduled public Beta to be out next week. 1) You will be invited Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may …

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Social Media Engagement – How much value?

Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. Democratization Of Influence Brands just can’t any longer “control” the communication. If communication is controlled by …

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Success Pattern — Social Media Agencies

In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or  re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …

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Social Media and Customer Experience Management

Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. Service And Support The other aspect of …

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